Marketing automation for facilities management companies
Contracts come up for renewal every few years, and the estates and office managers deciding them shortlist the providers they already trust. Maggie, your AI CMO, writes your compliance guides, service posts and LinkedIn updates every week, and you approve each one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
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Why FM companies struggle to keep their marketing going
Your managers are on site, your engineers are on call and the bid team is buried in the next tender. Marketing waits until the contract is won.
You only get noticed at tender time
A school trust or office landlord reviews its FM contract every three to five years. If they haven't heard of you before the tender lands, you're competing on price against the incumbent they already know.
Great service is invisible
When the boilers work, the lifts run and the toilets are clean, nobody notices. The planned maintenance, quick call-outs and smooth office moves you deliver rarely become stories anyone outside the client sees.
Clients worry about compliance
Fire safety, water hygiene, gas safety and electrical testing keep estates managers awake. They search for clear answers, and the providers who explain them well look like the ones who'll keep them safe.
Big national firms look safer
National FM groups have marketing teams and glossy case studies. A regional provider with better response times and named account managers can look smaller than it is online.
A school trust's contract comes up in spring, and they've been reading your posts since autumn.
It's Monday and you've heard that a local school trust will retender its facilities contract next spring. Your website hasn't changed in two years, and your LinkedIn page mostly shares job adverts.
You enter your company's website into cmo.so. Maggie reads it and writes your brand profile: integrated FM for schools, offices and light industrial sites across your region, in-house engineers for planned and reactive maintenance, cleaning and security teams, a helpdesk that answers around the clock, and the steady, no-nonsense tone you use with estates managers. You correct one thing: you subcontract lift maintenance to a specialist partner.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog post on planning summer holiday maintenance in schools, a LinkedIn post on what estates teams should check before winter, a plain guide to the main compliance checks a building needs each year and a post introducing one of your account managers. You approve three from your phone between site visits and ask your compliance lead to check the fourth.
The posts go out at the times you set for each channel and come back with their links. While your engineers are bleeding radiators for the heating season, Maggie is planning next month's posts on energy saving in older buildings, and Search Console in cmo.so shows which guides estates managers are finding.
Marketing that makes your quiet work visible
Each problem has an answer, and nothing goes out under your company's name until you have approved it.
Compliance and maintenance guides
Posts on planned maintenance, fire safety checks, water hygiene, winter readiness and office moves, written for Google and for AI answers. Published to WordPress, Wix, Webflow, Shopify or any site through the cmo.so API.
Blog on autopilotLinkedIn that stays active between tenders
Posts for estates managers, office managers, bursars and operations directors, queued weeks ahead, so your name is familiar long before the next contract review.
LinkedInPlanned around the building year
Heating season, summer works in schools, year-end office moves, spring deep cleans and storm season are planned and posted ahead, when clients are thinking about them.
Seasonal scheduleA brand profile built from your site
Maggie reads your website and writes your services, sectors, regions, what sets you apart from national providers, your competitors and your voice. Every post and picture starts from it.
Brand profileFound by local clients
Regular Google Business posts keep each office or depot visible in local search, with buttons that take people straight to your contact page.
Google BusinessApprove between site visits
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel during a mobilisation.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your FM website to a steady flow of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your services and regions, add the sectors you want to win and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways FM providers try to win contracts, and where each one runs out.
…wait for tenders on procurement portals?
By the time a tender is published, the client already has a view of who's credible. Regular posts make sure they know your name before the documents go out.
…rely on the sales team's network?
Relationships win contracts, but a sales director can only meet so many estates managers. Useful posts reach the people they haven't met yet and give them something to talk about when they do.
…ask a bid writer to do marketing too?
Bid writers are busy with deadlines and write for evaluators, not for search. Maggie writes the everyday posts so your bid team can focus on winning.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month and still need your managers to explain how FM works. Maggie learns from your website and edits, from £15 a month.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for facilities management companies: your questions
Still unsure?
What is marketing automation for facilities management companies?
It's software that handles the repeating work of marketing an FM provider: planning topics, writing blog and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does this from your company's website and brand profile, and nothing goes out until you approve it.
How do facilities management companies get more clients online?
FM companies get more clients online by being known and trusted before contracts come up: clear guides on maintenance and compliance, an active LinkedIn presence and pages that answer what estates managers search for.
Maggie writes those posts every week and keeps them going between tenders, and Search Console in cmo.so shows which topics bring visitors to your site.
How much does marketing automation cost for an FM company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a provider posting on LinkedIn, Google Business and the blog.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should facilities management companies start with?
Most FM providers start with LinkedIn and their own blog, because that's where estates managers, office managers and operations directors read and check suppliers.
Google Business helps each office or depot appear in local search, and Facebook is in beta if you recruit locally. Each channel has its own posting times and queue.
Is it safe to let AI write about compliance?
It's safe when someone who knows the rules checks it, and nothing goes out until you approve it. Approvals are on by default for every channel.
Posts are AI suggestions written from your brand profile, so your compliance or health and safety lead should check any statement about legal duties before approving it. Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
How do we stop posts naming our clients or sites?
You set that in your brand profile. Write which clients and sites are confidential, and Maggie writes about the type of building and the work rather than naming anyone.
Every draft comes to you for approval, so you can check it before it goes out.
Can it help us win public sector contracts?
It can help buyers get to know you before a tender. Maggie writes posts on the sectors you serve, such as schools, councils or healthcare estates, and the way you work with them.
cmo.so doesn't write bids or monitor tender portals, so your bid team still handles the tender itself.
Can posts cover both hard and soft services?
Yes. Your brand profile can list everything from planned maintenance and engineering to cleaning, security and front of house, and Maggie plans topics across all of them.
You can also weight the plan towards the services you most want to grow.
Can it help with recruitment?
It can help people see what it's like to work for you. Maggie writes posts introducing your teams, apprenticeships and the sites they work on, for LinkedIn and Facebook, which is in beta.
Job applications still go through your own careers page or job boards.
We operate in several regions. Can cmo.so handle that?
Yes. If each region has its own website, add them to one account and each gets its own brand profile, channels, schedule and approvals.
If you share one website, Maggie can write posts for each region's clients from the same brand profile, and each office can have its own Google Business profile.
Which websites does it publish to?
cmo.so publishes to WordPress, Wix, Webflow and Shopify, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can our account managers approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So an account manager can check posts about their sector while your compliance lead checks anything technical.
Be the provider they already trust when the contract comes up
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time