Marketing automation for commercial property firms
Occupiers, landlords and investors judge you on what you know about the local market, and that knowledge rarely makes it out of your inbox. Maggie, your AI CMO, turns your instructions, deals and market views into LinkedIn and blog posts every week, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why commercial property firms struggle to keep their marketing going
Your fee earners are out on viewings, rent reviews and lease negotiations. Marketing is the thing everyone agrees matters and nobody has time for.
Deals close and nobody hears about it
You let a floor of offices, sell an industrial unit to an investor or settle a tricky rent review. The tombstone never gets written, and the next landlord choosing an agent has no idea you did it.
Your market view lives in your head
You know which estates have voids, where rents are moving and what occupiers are asking for. Without regular market notes, landlords and investors see a firm with a logo and a phone number.
Listings sit on the portals, not with you
Commercial listing portals bring enquiries, but your new instructions look the same as everyone else's there. Your own website and LinkedIn are where you can show why a building is worth a viewing.
LinkedIn goes quiet between deals
The partners post when there's a big letting, then nothing for two months. The surveyors, asset managers and business owners who refer work forget who covers their patch.
Three new instructions, one completed letting, and the posts are already written.
It's Monday. Over the weekend you picked up two industrial units and a refurbished office floor to let, and on Friday a tech firm signed for the second floor of a building you've been marketing since spring. None of it is on your website or LinkedIn yet.
You paste your firm's website into cmo.so. Maggie reads it and writes your brand profile: office, industrial and retail agency, the towns and business parks you cover, your landlord and occupier work, the investors you advise and the plain, confident way your partners write. You correct one thing: you stopped doing residential block management two years ago.
By Tuesday the drafts are waiting, each with a picture in your firm's look: a LinkedIn post on the second-floor letting that thanks the landlord without naming the rent, a blog post on what small businesses should check before signing their first office lease, a Google Business post about the industrial units with a button to the particulars, and a short market note on demand for smaller warehouse space. You add the agreed term to the letting post and approve all four from your phone after a viewing.
The posts go out at the times you set for each channel and each comes back with its link. While you're measuring up the next unit, Maggie is already planning next month's posts, and Search Console in cmo.so shows which lease guides occupiers are finding.
A marketing assistant who knows the commercial property cycle
Each of those problems has an answer, and you still decide what goes out under your firm's name.
Market notes and occupier guides on your blog
Posts on taking a first office, choosing between leasehold and freehold, what a dilapidations clause means in plain words and how your local market is moving, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotEvery deal becomes a post
When you tell Maggie about a new instruction, a completed letting or an investment sale and she writes it up for LinkedIn and your website, leaving out anything you keep confidential, such as rents or tenant names.
Deal postsLinkedIn that keeps you top of mind
Regular posts for landlords, investors, asset managers and business owners, written in your firm's voice, so the people who instruct and refer agents see your name between deals.
LinkedInFound by local businesses
Google Business posts keep your office visible when a business owner searches for commercial agents nearby, with buttons to your available properties and events such as a market briefing.
Google BusinessYour voice, not a portal listing
Enter your website and Maggie builds your brand profile: the sectors and areas you cover, who instructs you, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profilePartners approve, not write
By default nothing goes out until it's approved. Add colleagues in Me → Team, let a partner sign off deal posts, and edit or skip any draft in the iPhone app or at app.cmo.so.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your firm's website to a steady flow of deal posts in four steps
Enter your website
Maggie reads it and drafts your firm's brand profile in minutes.
Check your profile
Correct the sectors and areas you cover, say what stays confidential and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways commercial property firms try to get noticed, and where each one runs out.
…rely on the listing portals?
Portals put your instruction in a list next to every other agent's. They don't tell a landlord why your firm should win the next one. Posts on your own website and LinkedIn do.
…ask a junior surveyor to do the marketing?
They know the buildings, but they're also out measuring and preparing reports. Posts come in bursts and stop at busy times. Maggie keeps a steady schedule and they just review.
…hire a property marketing agency?
SEO and content agencies often cost around £1,000 a month, and you still brief them on every deal. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your patch or your clients. Maggie remembers your firm and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for commercial property firms: your questions
Still unsure?
What is marketing automation for commercial property firms?
It's software that does the repeating work of marketing a commercial agency or property consultancy: planning topics, writing up instructions and deals, writing market notes and guides, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your firm's website, and nothing goes out until someone at your firm approves it.
How do commercial property firms get more clients online?
Commercial property firms get more clients online by showing what they know and what they've done: regular deal posts and market notes on LinkedIn, helpful guides for occupiers on their own website, and an active Google Business profile.
Maggie writes those posts every week from your instructions and completions, and Search Console in cmo.so shows which ones bring landlords and occupiers to your site.
How much does marketing automation cost for a commercial property firm?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a firm posting on LinkedIn, Google Business and its blog every week.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should commercial property firms start with?
Most commercial property firms start with LinkedIn, because that's where landlords, investors, asset managers and business owners notice which agents are active, plus their own blog for market notes and occupier guides.
Google Business helps local businesses find your office. Facebook, Instagram, YouTube and TikTok are in beta, and YouTube can suit building walk-through videos. Each channel has its own posting times and queue.
Can cmo.so keep rents and tenant names out of deal posts?
It can, and you stay in control of every detail. Add a house rule to your brand profile such as “never mention rents, prices or tenant names unless I add them”, and Maggie writes deal posts around the building, the area and the result.
You review each draft before it goes out, so you can add an agreed figure when the client is happy for it to be public.
What kind of posts does cmo.so write for a commercial agency?
The posts cover the work and the market: new instructions, completed lettings and sales, rent review and lease renewal explainers, guides for first-time occupiers, notes on demand for offices, industrial or retail space in your area, and team news.
Each idea can become a LinkedIn post, a blog post and a Google Business post, written in each one's style.
Does it connect to our property database or the listing portals?
No, cmo.so doesn't connect to property databases, CRMs or listing portals. Maggie works from your website and what you tell her, and she can link posts to the particulars pages on your own site.
Your instructions stay on the portals as they are now; the posts send people to your website and your team.
Can it write investment and market commentary?
It can draft general market commentary from what you tell it, such as where you see demand and which kinds of space are letting quickly. Maggie writes it in your firm's voice for you to check and add your own view.
It isn't investment advice, and it won't invent figures. Any numbers in a market note should come from you, and you approve the post before it is published.
Is it safe to let AI post for our firm?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can each partner have posts in their own name?
Posts go out on the channels you connect, such as your firm's LinkedIn page and Google Business profile. Maggie picks a voice, post template and picture look per channel, so each one reads the way it should.
In Me → Team you can add colleagues with presets such as editor or manager, so the partner who led a deal can review its write-up before it is approved.
We have offices in several towns. Can cmo.so handle that?
It can. If each office has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.
If you share one website, Maggie can write posts for each office's area from the same brand profile, with its own local deals and market notes.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Let the market see every deal you do
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time