Marketing automation for property managers
Landlords switch managing agents when they're fed up, and they search before they ring anyone. Maggie, your AI CMO, writes the guides, local posts and LinkedIn updates that make your firm the obvious call, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
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nextidal.com
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storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
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netdex.co.il
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reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
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rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
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osmosisai.co
saunders.ac
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thursdayclub.com
Why property managers never get round to marketing
Your day belongs to boilers, check-outs and arrears. Marketing is the thing you'll do when it calms down, and it never calms down.
The phone always wins
A leak at one flat, a viewing at another, a landlord chasing a statement. Every time you sit down to write something, a tenant or contractor needs you more.
New landlords are hard to reach
Growth comes from landlords leaving self-management or an agent they're unhappy with. They search for answers about deposits, inspections and safety checks long before they look for a new manager.
Your service is invisible
Fast repairs, careful inspections and rent paid on time are what you do best, and nobody outside your portfolio ever sees them. A website that hasn't changed in two years says nothing about it.
Local search goes to the big names
When a landlord searches for a property manager near them, firms with an active Google Business profile and fresh pages show up first. A quiet profile is easy to scroll past.
Three landlords asked the same question this month, and now the answer is on your website.
It's the start of the month, rent day is behind you, and three landlords have asked you the same thing in a fortnight: what changes if I move from let-only to fully managed?
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your let-only and fully managed services, the areas and property types you look after, your block management work, the landlords and tenants you serve, and the calm, practical way you explain things. You correct one thing: you no longer manage student lets.
By Tuesday the drafts are waiting, each with a picture in your firm's look: a blog post comparing let-only and fully managed service, a landlord checklist for the yearly safety checks, a Google Business post for landlords nearby with a button to book a valuation call, and a LinkedIn post for portfolio landlords about how you handle out-of-hours repairs. You approve three from your phone between inspections and add a local detail to the fourth.
The posts go out at the times you set for each channel, each comes back with its link, and Search Console in cmo.so shows which guides landlords are reading. Next week Maggie picks the next question from your services, while you get back to the inventories.
Marketing that runs while you run the portfolio
Each of those problems has an answer, and you still decide what goes out under your firm's name.
Guides landlords actually search for
Posts on inspections, deposits, safety certificates, voids and choosing a managing agent, written for Google and for AI answers and published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotFound in your patch
Regular Google Business posts keep your firm visible to landlords and tenants searching nearby, with buttons that take people straight to your valuation or contact page.
Google BusinessLinkedIn for portfolio landlords
Posts about how you run properties reach investors, portfolio landlords, developers and residents' management companies. Facebook and Instagram are in beta for local landlords and tenants.
LinkedInYour services, your area
Enter your website and Maggie builds your brand profile: services, areas, property types, clients, what sets you apart, competitors and voice. Every post starts from it.
Brand profileApprove between viewings
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post or pause a channel in your busiest week.
ApprovalsOne account for every branch
Several websites in one account, each with its own brand profile, channels, schedule and approvals, and colleagues added in Me → Team as editors or managers.
Team and websitesYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your firm's website to a month of posts in four steps
Enter your website
Maggie reads it and drafts your firm's brand profile in minutes.
Check your profile
Correct your areas and services, add the landlords you want more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways property managers try to win new landlords, and where each one runs out.
…rely on referrals and word of mouth?
Referrals are your best leads, but they come when they come. Landlords who don't know anyone who uses you still need to find you when they search.
…leave it to the portals?
Property portals advertise your lets to tenants, not your management service to landlords. Your own website and Google Business profile are where landlords decide who to trust.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, a lot against management fees. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your areas or services. Maggie remembers your firm and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for property managers: your questions
Still unsure?
What is marketing automation for property managers?
It's software that does the repeating work of marketing a property management firm: planning topics, writing landlord guides and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your firm's website, and nothing goes out until you approve it.
How do property managers get more landlords online?
Property managers get more landlords online by answering the questions landlords search for and staying visible in local search, on their own website, Google Business profile and LinkedIn.
Maggie writes those guides and posts every week, and Search Console shows which ones bring landlords to your website.
How much does marketing automation cost for a property manager?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most single-office firms, and Pro at £45 a month suits a growing firm on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should property managers start with?
Most start with Google Business for landlords searching nearby, plus their own blog for landlord guides.
LinkedIn reaches portfolio landlords, investors and developers, and Facebook and Instagram are in beta for local landlords and tenants. Each channel has its own posting times and queue.
What does cmo.so write about for a lettings and management firm?
It writes about the questions landlords and tenants bring you: let-only versus fully managed, inspections, deposits, safety checks, voids, rent reviews and how you handle repairs.
Topics come from your services and areas, and you can add your own, such as a guide to a street or development you manage a lot of.
Can it write about legal changes for landlords?
It can write general explainers, and a person should check them before they go out. Rules for landlords change, so drafts wait for your review and you can correct any detail.
Posts should point readers to proper advice for their own situation, and your firm stays responsible for what it publishes.
Does cmo.so connect to our property management software?
No, cmo.so doesn't connect to property management or client record systems. Maggie works from your public website and the brand profile you check.
So there's no need to share landlord, tenant or rent details with it.
We also do block management. Can it write for leaseholders?
Yes, you can add block management to your brand profile. Maggie then plans posts for directors of residents' management companies and leaseholders, such as explaining service charges or how you plan major works.
Those posts can go to your blog and LinkedIn, alongside your lettings content.
We have several branches. Can cmo.so handle that?
It can, if each branch has its own website: add each one and it gets its own brand profile, channels, schedule and approvals.
If your branches share one website, Maggie can write posts for each area from the same brand profile.
Is it safe to let AI post for my property business?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let one you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can my team approve posts too?
Yes, your colleagues can approve posts. In Me → Team you add people and choose what each can see or change, using presets such as editor or manager.
So your lettings manager can approve the landlord guides while you keep an eye on LinkedIn.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Be the firm landlords find when they're ready to switch
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time