Marketing automation for cleaning companies
People look for a cleaner at very particular moments: moving out of a rented flat, opening a new office, hosting for Christmas, finally giving up on doing it themselves. Maggie, your AI CMO, makes sure your company is the one they find nearby, with posts for Google Business, your website and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why cleaning companies struggle to keep their marketing going
Your days are rotas, keys, supplies and covering for the cleaner who called in sick. Posting about it falls to the bottom of the list.
"Cleaners near me" goes to someone else
When someone searches for an end of tenancy clean or an office cleaner, Google shows the companies with active Google Business profiles and fresh pages. One that last posted in spring is easy to scroll past.
Lead sites sell your enquiries back to you
Online lead platforms send jobs, but you pay for every enquiry, and so do the four other cleaners it went to. Most of them come down to the lowest quote.
Trust is the whole sale
You're asking people to give you their keys. They want to know your staff are vetted, insured and consistent, and a bare price list doesn't show any of that.
Great results nobody sees
An oven that looked beyond saving, a carpet after a house party, a builder's dust-covered new extension. The before and after photos stay on a cleaner's phone.
Student move-out season is a month away, and your end of tenancy posts are already queued.
It's Monday in May. You've spent the morning reshuffling rotas, and you remember that last year the end of tenancy rush in June caught you without a single post about it.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: regular home cleaning, end of tenancy and deep cleans, office contracts, holiday let changeovers, the towns you cover, your vetted and insured team, and the friendly, reassuring way you talk to customers. You correct one thing: you no longer do carpet cleaning yourselves, you refer it to a partner.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog post on what an end of tenancy clean should cover so tenants get their deposit back, a Google Business offer for June bookings with a button to your quote page, a LinkedIn post for letting agents on reliable changeover cleans and a Facebook post on keeping a kitchen clean through a busy summer. You approve three between site visits and soften a line in the fourth.
The posts go out at the times you set for each channel, and each comes back with its link. Next, Maggie plans a series on office cleaning for small businesses returning after the summer, and Search Console in cmo.so shows which pages people are finding.
A marketing assistant who knows a deep clean from a regular
Each of those problems has an answer, and you still decide what goes out under your company's name.
Found by people searching nearby
Regular Google Business posts keep your company visible in local search, with offers for seasonal deep cleans, events and buttons that take people straight to your quote page.
Google BusinessHelpful cleaning guides on your blog
Posts on what an end of tenancy clean includes, how often an office needs a deep clean, getting a holiday let ready between guests and caring for different floors, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotShow why people can trust you
Enter your website and Maggie builds your brand profile: services, areas, customers, how you vet and train your team, competitors and voice. Posts explain what makes you reliable in concrete terms.
Brand profilePlanned around your busy seasons
Spring cleans, summer tenancy changeovers, offices reopening in September, Christmas hosting and the new year fresh start. Posts are written and queued ahead, so they go out as people start booking.
Seasonal scheduleHomes, lets and offices on every channel
One idea becomes a post for each channel in its own style: Facebook and Instagram for homeowners and holiday let hosts (in beta), LinkedIn for office managers, letting agents and property managers.
Every channelApprove between jobs
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when you're fully booked.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company's website to a full diary of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your services and the areas you cover, say which customers you want more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways cleaning companies try to win customers, and where each one runs out.
…pay for leads from booking platforms?
They bring enquiries, but you pay for each one and compete on price with everyone else who got it. People who find your own website and Google Business profile contact you directly.
…drop leaflets and post in local groups?
Leaflets cost money every round and local groups move fast. Posts on your website and Google Business keep working for people searching all year.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of cleaning hours for a small company. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your services or your area. Maggie remembers your company and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for cleaning companies: your questions
Still unsure?
What is marketing automation for cleaning companies?
It's software that does the repeating work of marketing a cleaning business: planning posts around your busy seasons, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do cleaning companies get more customers online?
Cleaning companies get more customers online by being easy to find locally and easy to trust: an active Google Business profile, clear pages about each service and area, and regular posts that show how you work.
Maggie writes those posts every week, queues them ahead of your busy seasons, and Search Console shows which ones bring people to your site.
How much does marketing automation cost for a cleaning company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most local cleaning companies, and Pro at £45 a month suits a growing company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should cleaning companies start with?
Most cleaning companies start with Google Business, because that's where people searching for a cleaner nearby decide, plus their own blog for guides on each service.
Facebook and Instagram are in beta and suit homeowners and holiday let hosts, and LinkedIn reaches office managers, letting agents and property managers. Each channel has its own posting times and queue.
Can cmo.so help us win more office cleaning contracts?
It can help office managers find and trust you. Maggie writes LinkedIn posts and blog articles about how you run commercial contracts, out-of-hours cleaning and keeping shared spaces hygienic.
She doesn't send proposals or connect to a booking system, so contracts still come to you through your website, phone or email.
Can we share before and after photos?
Yes, you can. Upload your photos and Maggie writes a post around them, explaining what the job involved and how long it took.
Only use photos you have the customer's permission to share, and keep addresses and personal items out of the picture.
Does cmo.so connect to our booking or scheduling software?
No, cmo.so doesn't connect to booking, scheduling or customer record systems. It works from your public website and the brand profile you check.
Posts can link to your quote or booking page, so readers can get in touch with you straight away.
Can cmo.so write about the products we use, such as eco-friendly cleaners?
It can. Add the products and methods you use to your brand profile, and Maggie can write about them in posts for customers who care about allergies, pets or the environment.
Check any claim about a product before approving, so posts say only what you can stand behind.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Is it safe to let AI post for my cleaning company?
It is, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
We cover several towns. Can cmo.so handle that?
Yes. If each area has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one website, Maggie can write posts for each town's customers from the same brand profile.
Can my office manager approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your office manager can approve posts while you're out on jobs.
Be the cleaner people find, and trust, first
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time