Marketing automation for business service providers
Your clients only notice you when something goes wrong, and new ones only look for you when they've outgrown doing it themselves. Maggie, your AI CMO, makes sure you're the firm they find, with posts every week that you approve before they go out.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why business service providers struggle to keep their marketing going
You run the work other businesses don't want to think about. That leaves very little time to think about your own marketing.
Good service is invisible
When the post is handled, the phones are answered and the office runs smoothly, nobody thinks about you. That's the point of the job, and it makes it hard to show prospects what you do.
Buyers look when they're already stuck
A founder searches for help the week the admin finally overwhelms them, or the day their old provider lets them down. If your website and Google Business profile have gone quiet, they call the firm that looks active.
Networking breakfasts don't scale
Most of your clients came from introductions and local events. That works, but it takes your mornings, and it stops the moment you're too busy to go.
Compared on price alone
If prospects can't see what's included, how you handle problems and who they'll deal with, they line up three quotes and pick the cheapest.
Your busiest month for new contracts, and your posts started weeks ago.
It's Monday in early spring. The new financial year is coming, local firms are reviewing their suppliers, and your website still leads with a news post from last summer.
You paste your firm's website into cmo.so. Maggie reads it and writes your brand profile: your virtual office and call answering services, the start-ups, trades and small professional firms you look after, what sets you apart from the big national chains, your competitors and your friendly, no-nonsense voice. You correct one thing: you no longer offer mail scanning at the second address.
By Tuesday the drafts are waiting, each with a picture in your firm's look: a blog post on what to look for when choosing a business address, a LinkedIn post on the questions founders ask before outsourcing their admin, a Google Business update with a Book button for a tour of your offices and a post about how your team handles a client's calls while they're on holiday. You approve three between client calls and add your opening hours to the fourth.
The posts go out at the times you set for each channel and each comes back with its link. While you're onboarding two new clients, Maggie is already planning next week's topics, and Search Console in cmo.so shows which guides are bringing people to your site.
Marketing that makes the invisible work visible
Each of those problems has an answer, and you still approve everything that goes out under your firm's name.
Answers to the questions buyers ask
Posts on what's included, what it costs to do in-house, how switching provider works and what to check in a contract, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotShow how the work gets done
Behind-the-scenes posts about your team, your process and the problems you quietly solve, so prospects can picture working with you before they pick up the phone.
TrustFound by local firms searching today
Regular Google Business posts keep you visible when a business nearby searches for your service, with offers, events such as an open morning and buttons such as Book.
Google BusinessYour firm, not a generic supplier
Enter your website and Maggie builds your brand profile: your services, the clients you suit, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileLinkedIn for the people who sign contracts
One idea becomes a post for each channel in its own style: LinkedIn for founders, office managers and finance leads, Google Business for local searches, Facebook in beta.
Every channelOne account for every service line
Run separate websites for different services or locations, each with its own brand profile, channels, schedule and approvals, and add colleagues in Me → Team.
Many websitesYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a steady flow of posts in four steps
Enter your website
Maggie reads it and drafts your firm's brand profile in minutes.
Check your profile
Correct your services and service area, add the clients you want more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways business service firms look for new clients, and where each one runs out.
…keep going to networking events?
Keep going if they work for you. But the people you meet will still look you up afterwards, and a website and LinkedIn page that are kept up to date make that second look count.
…list on supplier directories?
Directories put you in a row next to every competitor, sorted by price. Your own posts explain why you're worth choosing and bring people to a page where only you are listed.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, which can be more than a small client contract brings in. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't remember your services or your area. Maggie keeps your brand profile and publishes on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for business service providers: your questions
Still unsure?
What is marketing automation for business service providers?
It's software that does the repeating work of marketing a B2B service firm: planning topics, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your firm's website, and nothing goes out until you approve it.
How do business service providers get more clients online?
Business service providers get more clients online by being easy to find and easy to trust at the moment a firm needs help: clear service pages, guides that answer buyers' questions, an active Google Business profile and regular LinkedIn posts.
Maggie writes those posts every week, keeps them going during your busy months, and Search Console in cmo.so shows which posts bring people to your site.
How much does it cost for a service firm?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing firm posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time, and published posts stay.
Which channels should business service providers start with?
Most start with their own blog and LinkedIn, because that's where founders and office managers research suppliers, plus Google Business if clients come from nearby.
Facebook is in beta and can suit firms that serve sole traders and very small businesses. Each channel has its own posting times and queue.
What kind of posts will Maggie write for a service business?
Practical posts for the people who buy from you: what a service includes, how to compare providers, the cost of doing it in-house, how switching works, and what your team does behind the scenes.
She plans topics around your buying moments, such as the new financial year, office moves and growth spurts, and you can add any topic you want covered.
We offer several different services. Can cmo.so cover them all?
Yes. Your brand profile lists every service, and topics are spread across them, so one week can cover call answering and the next your virtual office.
If each service or location has its own website, add them to one account and each gets its own brand profile, channels, schedule and approvals.
Can it mention our clients?
Only if you tell it to. Maggie writes from your brand profile and the notes you give her, so a client story only appears when you add it.
You approve every post before it goes out, so you can check that each client is happy to be named.
Does it reply to enquiries or book tours?
That isn't part of what cmo.so does. Maggie writes and publishes posts; she doesn't answer enquiries or connect to a booking or client system.
Google Business posts can carry a Book button that sends people to your own booking page or contact form, so the enquiry still comes straight to you.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Is it safe to let AI post for my firm?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your operations manager can approve the posts about how the service runs while you keep an eye on everything else.
Be the firm they find when they need help
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time