Marketing automation for IT service providers
Businesses go looking for a new IT partner after a bad week: a phishing email that got through, a server that died, a renewal they didn't like. Maggie, your AI CMO, writes the guides and posts that make your company the one they find, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
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Why IT service providers struggle to keep their marketing going
Tickets don't stop for marketing. The engineer who could write a great post about backups is the one restoring a client's backup right now.
The helpdesk always wins
Every hour spent on a blog post is an hour not spent on tickets, projects or onboarding a new client. So the website stays the same for years, and the last news post is about an office move.
Your website sounds like everyone else's
Managed services, cloud, cyber security, 24/7 support. Every IT company says the same words, so a business owner comparing three of you can't tell who actually understands firms like theirs.
Buyers search in plain English
They type “why is our Wi-Fi so slow”, “do we need Cyber Essentials” or “how to move to Microsoft 365”, not your service names. If no page on your site answers those, another provider gets the call.
Vendor content packs don't sound like you
The ready-made newsletters and posts from distributors and vendors are written for every partner at once. They push a product, not your team, and the same article appears on dozens of other sites.
A client's phishing scare on Monday. A guide every local business can use by Thursday.
It's Monday, and one of your clients nearly paid a fake invoice after a convincing email from a supplier's hacked account. You sorted it out in an hour. It would make a great post, if anyone had time to write it.
You enter your company's website into cmo.so. Maggie reads it and writes your brand profile: your managed support plans, Microsoft 365 and backup services, the kinds of businesses you look after, such as dental practices, solicitors and manufacturers, the area your engineers cover, and the calm, no-jargon way you explain things. You correct one thing: you no longer sell hardware on its own.
By Wednesday the drafts are waiting, each with a picture in your company's look: a blog post on how to spot a fake invoice email and what to set up so one can't slip through, two LinkedIn posts for finance managers and practice owners, and a Google Business update with a button to book a free security check. Your service manager tightens one technical sentence and approves the rest from the iPhone app.
The posts go out at the times you set for each channel, and each comes back with its link. Next month, Search Console in cmo.so shows which guides local businesses are finding, and Maggie keeps the plan going: backups, staff leaving, moving files to the cloud.
A marketing assistant who explains IT the way your clients need it
Each of those problems has an answer, and your team still checks everything that goes out under your name.
Plain-English guides on your blog
Posts that answer what business owners search for: slow Wi-Fi, backups, phishing, moving to Microsoft 365, what happens when a member of staff leaves. Written for Google and for AI answers, published to WordPress, Shopify, Wix, Webflow or any site through the cmo.so API.
Blog on autopilotFound by local businesses
Regular Google Business posts keep you visible when someone searches for IT support nearby, with buttons for a free health check and events such as a security breakfast for local firms.
Google BusinessLinkedIn for the people who sign contracts
Posts for managing directors, practice managers and finance leads, in your voice, on the days you choose. A fixed incident, a finished migration or a new hire becomes a story they remember.
LinkedInYour team, not a vendor's brochure
Enter your website and Maggie builds your brand profile: services, sectors, the area you cover, unique selling points, competitors and voice. Every post starts from it, so it sounds like your company and nobody else's.
Brand profileReady when the news breaks
When a big outage, a scam doing the rounds or a software end-of-support date is on clients' minds, tell Maggie in a sentence and she drafts an explainer for your blog and LinkedIn that week.
Timely topicsApprove between tickets
By default nothing goes out until you approve it. Check drafts in the iPhone app or at app.cmo.so, edit a line, skip a post or pause a channel during a big migration weekend.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company's website to a month of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your services, sectors and coverage area, and choose the channels you want.
Review the drafts
Your first week of guides and posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways IT companies try to keep their marketing going, and where each one runs out.
…use the vendor's ready-made content?
It's free, but it promotes their product, sounds like every other partner and is often published word for word on dozens of sites. Posts written from your own brand profile are about your team and your clients.
…ask an engineer to write the blog?
Your engineers know the answers, but posts wait behind tickets and projects, and the result can be too technical for a business owner. Your AI CMO, Maggie, drafts it and they only need to check the facts.
…hire a marketing manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools. That's a big commitment for a growing IT company, and they'd still need your engineers to explain every service.
…pay an agency?
SEO and content agencies often cost around £1,000 a month and may not know the difference between a backup and a sync. Maggie writes and publishes every week from £15 a month.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for IT service providers: your questions
Still unsure?
What is marketing automation for IT service providers?
It's software that does the repeating work of marketing an IT company: planning topics business owners search for, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do IT service providers get more clients online?
IT service providers get more clients online by answering the everyday IT questions business owners search for, staying visible in local search and posting on LinkedIn, so that when something breaks or a contract ends, they already know your name.
Maggie, your AI CMO, writes those guides and posts every week, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for an IT company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing IT company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should IT service providers start with?
Most start with their own blog, for the plain-English guides business owners search for, plus LinkedIn for decision makers and Google Business if most clients are local.
Facebook, Instagram, YouTube and TikTok are in beta if you want them later. Each channel has its own posting times and queue, and one idea can become a post for every channel.
Will AI get our technical details wrong?
Not if you check it, and by default every post waits for your approval. Maggie writes from your brand profile, which you can correct, and your service manager or an engineer can fix any detail before it goes out.
She learns from those edits, so drafts get closer to how your team explains things each time.
Is it safe to connect cmo.so to our accounts?
Yes, it is. Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Search Console data is only used to show your site's own results and plan its content, never for advertising or to train AI models.
Can it write about cyber security without scaring clients?
Yes, it can. You set the tone in your brand profile, and Maggie writes practical, calm posts, such as what to do if a staff laptop is lost, rather than fear-driven ones.
You review every post before it's published, so you decide how far each one goes.
Can cmo.so write for the sectors we support?
Yes. Your brand profile lists the kinds of businesses you look after, so posts can speak to a dental practice, a law firm or a small manufacturer about the IT problems they actually have.
You can add or change sectors at any time and new posts follow the change.
Does it connect to our PSA, RMM or ticketing tools?
No, cmo.so is a marketing tool, not a service desk. Maggie writes and publishes marketing posts; she doesn't connect to ticketing, monitoring or client record systems, and she doesn't answer support requests.
You can tell her about a project or a common issue in a sentence, and she turns it into a post without client names unless you add them.
Can it help us show up in AI answers?
Yes, cmo.so can help with that. Maggie writes articles with clear, quotable answers to the questions business owners ask, which is what AI tools draw on.
AI visibility in cmo.so shows how Google's AI answers describe your company, so you can follow the change over time.
We run two brands, a managed service and a web design arm. Can cmo.so handle both?
Yes. Add both websites to one account and each gets its own brand profile, channels, schedule and approvals.
Each website is on its own plan, so you can keep the smaller one on a lower plan.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your technical lead can check every security post while your sales manager looks after LinkedIn.
Be the IT company they already know when something breaks
Enter your website. Your brand profile and first week of guides and posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time