Marketing automation for cloud service providers
IT managers compare cloud providers long before they fill in a contact form, and they compare you on what you have written. Maggie, your AI CMO, writes migration guides, cost explainers and LinkedIn posts for your website every week, and your team approves each one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
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Why cloud providers struggle to keep their marketing going
Your engineers keep the platform running around the clock. Writing about it comes after the incident review, the customer migration and the next capacity plan.
The hyperscalers own the search results
Search for cloud hosting, backup or a private cloud and the giant providers fill the page. A smaller provider with a better answer for a mid-sized business is hard to find unless it writes that answer down.
Your experts are on call, not on LinkedIn
The people who could explain data residency, failover or a lift-and-shift migration best are the ones handling tickets and maintenance windows. Their knowledge never reaches the website.
Buyers arrive half-decided
An IT manager facing a colocation renewal or an unexpected cloud bill reads comparisons and guides for weeks. If your site only has a pricing table and a contact form, they shortlist someone who explained the trade-offs.
Technical copy that nobody finishes
Spec sheets list cores, IOPS and uptime targets, but a finance director or a practice manager signing off the move needs plain reasons. Writing both versions for every service takes time you don't have.
A new data centre region goes live on Friday, and the posts explaining it are already approved.
It's Monday. Your team is opening a second UK region at the end of the week, and the only mention of it so far is a line in the internal changelog.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your managed private cloud, backup and disaster recovery services, the mid-sized businesses and software firms you host, the UK data centres you run, your round-the-clock support and the plain-spoken way you explain things. You correct one detail: you no longer resell one of the big public clouds.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on how to choose where your data is stored, a guide to planning a migration with no surprise downtime, two LinkedIn posts for IT managers and one from your technical director's point of view. Your head of infrastructure corrects a figure in the migration guide and approves the rest from the iPhone app between change windows.
The posts go out across the week at the times you set, each reported back with its link. Next month, Search Console in cmo.so shows which guides IT buyers found, and AI visibility shows whether Google's AI answers mention you when someone asks for a UK cloud provider.
A marketing team that speaks infrastructure
Each of those problems has an answer, and your team still decides what goes out under your name.
Guides IT buyers search for
Migration checklists, backup and recovery explainers, data residency guides and honest comparisons of private and public cloud, written for Google and for AI answers. Published to your WordPress, Webflow, Wix or Shopify site, or any site through the cmo.so API.
Blog on autopilotLinkedIn every week, not every launch
New regions, service updates, security practices and lessons from migrations become LinkedIn posts in your voice, on the days and times you choose, so IT managers and partners see you between renewals.
LinkedInYour services, explained two ways
Enter your website and Maggie builds your brand profile: services, customers, unique selling points, SWOT, competitors and voice. Every post starts from it, technical enough for engineers and clear enough for whoever signs the contract.
Brand profileSeen in AI answers
Buyers now ask AI assistants which provider suits them. Maggie writes clear, quotable answers, and AI visibility shows how Google's AI answers describe your business over time.
AI visibilityKnow what brings in enquiries
Search Console in cmo.so shows which guides and comparisons bring people to your site, and Maggie plans the next topics from what is working.
Search ConsoleApprovals that fit an on-call rota
By default nothing goes out until someone approves it. Add engineers and managers in Me → Team, approve from the web app, the iPhone app, ChatGPT or Claude, and pause a channel during a major incident.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your service pages to a month of posts in four steps
Enter your website
Maggie reads your service pages and drafts your brand profile, competitors included, in minutes.
Check your profile
Correct your services and regions, add the customers you want more of and choose your channels.
Review the drafts
Guides and LinkedIn posts arrive with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out on each channel's schedule and every one comes back with its link.
Why not just…
The usual ways cloud providers try to reach buyers, and where each one runs out.
…rely on partners and resellers?
Partners bring deals, but they talk about your services in their words, alongside everyone else's. Your own website and LinkedIn are where buyers check who you are before they call.
…ask the engineers to write a blog?
They know the answers, but a post waits behind every ticket and maintenance window. Maggie drafts from your brand profile and an engineer only needs to check the facts.
…hire a technical content agency?
SEO and content agencies often cost around £1,000 a month, and still need your engineers to brief them. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your regions or services. Maggie remembers your business and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for cloud service providers: your questions
Still unsure?
What is marketing automation for cloud service providers?
It's software that does the repeating content work of a cloud business: planning topics, writing guides and LinkedIn posts about your services, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website and brand profile, and nothing goes out until someone on your team approves it.
How do cloud service providers get more customers online?
Cloud providers get more customers online by answering the questions IT buyers research before they switch: how to migrate, what it costs, where data is stored and how recovery works, on their own website and on LinkedIn.
Maggie writes those answers every week, Search Console shows which ones bring visitors, and AI visibility shows whether Google's AI answers mention you.
How much does marketing automation cost for a cloud provider?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a provider posting on its blog, LinkedIn and other channels.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should cloud service providers start with?
Most start with their blog, for guides that answer what IT buyers search and ask AI assistants, and LinkedIn, where IT managers, CTOs and partners spend their working day.
Google Business helps if customers visit your offices or data centre. Facebook, Instagram, YouTube and TikTok are in beta. Each channel has its own posting times and queue.
Is it safe to let AI write about our infrastructure?
Yes, because every post waits for approval by default, so an engineer can check every technical claim before anything is published.
Maggie works from your public website and the brand profile you check, so there's no need to share customer data or internal systems. cmo.so never sells or rents your data, and social channels connect through each platform's official sign-in.
Can cmo.so write about security without giving too much away?
Yes. Posts are written from your public website and brand profile, so they describe your practices at the level you already share publicly.
You can tell Maggie which topics to keep general, and you review every draft before it goes out.
Can it help us compete with the big public clouds?
It can help you explain where you fit. Your brand profile includes your competitors and unique selling points, so Maggie can write honest comparisons, such as when a managed private cloud suits a business better than doing it all on a hyperscaler.
She doesn't promise rankings, but steady, specific answers give buyers a reason to look past the first few results.
What topics will Maggie write for a cloud provider?
Typical topics are migration planning, backup and disaster recovery, data residency and GDPR basics, cost control, hybrid cloud, uptime and support, and what to ask a provider before signing.
She plans them from your services and your Search Console data, and you can add topics of your own at any time.
Can it announce a new region or service on a set day?
It can, on the day you choose. Tell your AI CMO, Maggie, what is launching and when, and she drafts the blog post and LinkedIn posts ahead of time so they can be approved before the day.
Each channel has its own queue and posting times, so the announcement goes out where and when you planned.
We sell through partners too. Can cmo.so support that?
It can support partner sales too. On cmo.so, Maggie can write posts aimed at resellers and managed service providers as well as end customers, such as what partners can offer on your platform.
She doesn't run partner portals or send emails, but your blog and LinkedIn give partners something to share.
Does cmo.so run ads or email campaigns?
No, cmo.so doesn't run ads or send email newsletters. Maggie writes and publishes blog and social posts.
Many providers use those posts as the content their ads and emails link to.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So an engineer can check technical posts while marketing looks after LinkedIn, and approvals, edits and changes are kept in one place.
Give buyers the answers before they ask your sales team
Enter your website. Your brand profile and first week of guides and LinkedIn posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time