Marketing automation for web design and development agencies
You build great websites for everyone except yourselves. Maggie, your AI CMO, turns your launches, rebuilds and know-how into blog posts and LinkedIn posts every week, and nothing goes out until you approve it.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why web agencies struggle to market themselves
Client work always wins. Deadlines, change requests and launch days fill the week, and your own marketing waits for a quiet month that never comes.
Your own site is the oldest one you run
Your portfolio still shows projects from three years ago and the blog stopped after two posts. Prospects judge a web agency by its own website first, and yours looks quieter than you are.
Feast or famine
When you're busy nobody markets the agency, so when a big build ends there's nothing in the pipeline. Then you scramble for referrals and take whatever brief turns up.
Launches that never get written up
You shipped a faster Shopify store, a careful WordPress migration, an accessible booking flow. The client was happy, you moved straight on to the next sprint, and the case study is still a heading in a shared doc.
Competing with templates and freelancers
Prospects compare your quote with a theme they can buy and a freelancer on a marketplace. If you don't explain what a proper build includes, price is all they have to go on.
Three launches this quarter, and for once every one of them gets a write-up.
It's Monday. Your team has just launched a rebuild for a local manufacturer, the dev lead is already on the next sprint, and you realise your agency's blog hasn't had a new post since spring.
You paste your agency's website into cmo.so. Maggie reads it and writes your brand profile: the WordPress and Webflow builds you specialise in, your care plans, the small manufacturers and professional firms you work with, what sets you apart from template shops and freelancers, your competitors, and your plain, practical voice. You correct one thing: you stopped taking on new Magento projects last year.
By Tuesday the drafts are waiting, each with a picture in your agency's look: a blog post on what to check before replatforming an old site, a LinkedIn post about the manufacturer's rebuild and why speed mattered for their buyers, a post explaining what a monthly care plan actually covers and a Google Business update for people searching for a web designer nearby. You approve three between stand-ups and add a line about the client's sign-off to the fourth.
The posts go out at the times you set for each channel and each comes back with its link. While your team is fixing a staging bug, Maggie is already planning next week's topics, and Search Console in cmo.so shows which guides prospects are reading.
Marketing that keeps going while you ship
Each of those problems has an answer, and you still approve everything that goes out under your agency's name.
Guides your prospects are searching for
Posts on what a website should cost, how to choose between WordPress, Webflow and Shopify, and what to ask before a redesign, written for Google and for AI answers. Published to your own site, whichever platform you built it on, or through the cmo.so API.
Blog on autopilotEvery launch becomes a story
Give a few notes on a project and you get a blog write-up and LinkedIn posts about the problem, the build and what changed, in your words. You decide what each client is happy to share.
Case studiesA pipeline that doesn't depend on your diary
Posts are planned and queued weeks ahead, so your agency keeps showing up on LinkedIn and in search during the busiest builds, not only when work dries up.
Steady scheduleYour agency, not a template
Enter your website and Maggie builds your brand profile: your services, the clients you suit, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileLinkedIn and local search together
One idea becomes a post for each channel in its own style: LinkedIn for founders and marketing managers, Google Business for local firms searching for a web designer, Facebook and Instagram in beta.
Every channelRoom for client sites too
Add several websites to one account, each with its own brand profile, channels, schedule and approvals. Offer content as part of a care plan, with your team in Me → Team.
Many websitesYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your agency's website to a steady stream of posts in four steps
Enter your website
Maggie reads it and drafts your agency's brand profile in minutes.
Check your profile
Correct your services and platforms, add the kinds of clients you want more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways web agencies try to fill the pipeline, and where each one runs out.
…rely on referrals?
Referrals are great work, but they arrive when they arrive. People who were referred still check your website and LinkedIn before they call, and a quiet blog doesn't help.
…get a developer to write the blog on a quiet Friday?
Quiet Fridays get eaten by bug fixes and launches. A post now and then doesn't build anything; Maggie writes every week and keeps going when the team is flat out.
…hire a marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, which is a junior developer's salary for many small agencies. Maggie starts at £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't remember your services or your clients. Maggie keeps your brand profile and publishes on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for web design and development agencies: your questions
Still unsure?
What is marketing automation for web design and development agencies?
It's software that does the repeating work of marketing an agency: planning topics, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your agency's website, and nothing goes out until you approve it.
How do web design and development agencies get more clients online?
Web agencies get more clients online by showing their thinking and their work where buyers look: useful guides on their own website, regular LinkedIn posts and an active Google Business profile for local searches.
Maggie writes those posts every week, turns launches into case studies with your input, and Search Console in cmo.so shows which posts bring prospects to your site.
How much does it cost for a web agency?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits an agency posting on several channels.
If you want to run content for client websites too, Max is £75 a month and Elite is £195 a month for 96 posts a day, made for agencies and many brands. Founding members get lower prices for good on every plan until 1 January 2027.
Which channels should web agencies start with?
Most web agencies start with their own blog and LinkedIn, because that's where founders and marketing managers look when they're planning a new site.
Add Google Business if you work with local businesses who search for a web designer nearby. Facebook and Instagram are in beta and can suit agencies that serve small shops and trades.
Can cmo.so write case studies about our client projects?
Yes, from the details you give it. Add notes on the brief, the build and the result, and Maggie writes a blog write-up and LinkedIn posts in your agency's voice.
It only uses what you tell it, so you decide what each client is happy to share, and you approve every post before it goes out.
Does it understand technical topics like page speed and accessibility?
Yes, it handles technical topics well. Maggie writes plain explanations of topics such as page speed, accessibility, hosting and replatforming for the business owners who hire you, not for other developers.
You can edit any detail before approving, and she learns from your edits, so the posts get closer to how your team explains things.
Will it publish to our own website?
Yes. cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API, so a site you built on your own stack works too.
Each post is reported back with its link once it is live.
Can we use cmo.so for our clients' websites as well?
Yes. Add each client's website to your account and each gets its own brand profile, channels, schedule and approvals, so you can sell content alongside a care plan.
Add your team and, if you like, the client in Me → Team, using presets such as editor or manager, so the right person approves each site's posts.
Is there an API or CLI for developers?
Yes. Besides the web app at app.cmo.so and the dashboard at ai.cmo.so, there's an MCP server and a CLI for developers, and you can ask Maggie from ChatGPT or Claude through the cmo.so connector.
Any website can also receive posts through the cmo.so API, which helps on headless or custom builds.
Is it safe to let AI post for our agency?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Does it reply to enquiries or manage our leads?
No, cmo.so doesn't reply to enquiries or manage leads. Maggie writes and publishes posts that bring people to your website; enquiries still come to you through your contact form, phone or email.
It doesn't run ads or send email newsletters either, so it sits alongside whatever you already use for proposals and follow-up.
How quickly will we see results?
Your first week of posts is ready in minutes, but search results build over months of regular posting, so think of it as a steady habit rather than a quick win.
cmo.so doesn't promise rankings. Search Console in cmo.so shows what your posts bring in, and AI visibility shows how Google's AI answers describe your agency.
Give your own website the attention you give your clients'
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time