Marketing automation for customer service companies
Your team answers thousands of customers a week, yet the people who buy your service rarely hear from you until a contract comes up for renewal. Maggie, your AI CMO, writes posts and guides for the heads of support you want to work with, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why customer service companies go quiet online
You sell responsiveness, but your own marketing is the one queue nobody is working.
The floor always comes first
A client's launch doubles ticket volume, two agents call in sick and a new contract needs onboarding. Writing a LinkedIn post about first response times is the first thing to slip, every single week.
Buyers shortlist before they call
An operations director planning for Black Friday or a new market reads about outsourcing, multilingual support and handover from chatbots to people long before they send a tender. If you haven't written about it, you aren't on the list.
Your know-how stays in the QA meeting
Your team leads know exactly how to cut repeat contacts and lift satisfaction scores. That knowledge lives in call reviews and training decks, not anywhere a prospect could find it.
Everyone sounds the same
Every provider promises “customer-centric” support and “seamless” experiences. Without specific, regular posts about how you actually work, a buyer can't tell you apart from the next contact centre.
Peak season is eight weeks away, and your buyers are already planning for it.
It's Monday, and three of your retail clients have asked about extra agents for November. You know other online shops are asking the same question right now, and none of them have heard of you.
You paste your company's website into cmo.so. Maggie reads it and writes your brand profile: your email, chat and phone support, the languages your agents cover, the online retailers and software companies you work with, the way you train people, and the calm, practical voice your account managers use. You correct one thing: you no longer run overnight phone cover.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog post on planning support capacity for peak season, a LinkedIn post from your operations director on why repeat contacts matter more than handling time, and a LinkedIn post explaining how your agents pick up from a chatbot without making the customer repeat themselves. You approve two and sharpen the opening line of the third.
The posts go out at the times you set, spread across the weeks before peak, and each comes back with its link. While you're running the November rota, Maggie is already planning posts on multilingual support for January, and Search Console in cmo.so shows which guides buyers are reading.
A marketing assistant who speaks to the people who buy support
Each of those problems has an answer, and you still decide what goes out under your company's name.
Guides your buyers are searching for
Posts on outsourcing versus building in-house, planning for peak season, adding a new language, measuring satisfaction and blending chatbots with people, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotLinkedIn that sounds like your team
Regular posts from your company page on what your team leads see every day: why tickets spike, what a good handover looks like, how you onboard a new client. The place heads of customer service actually read.
LinkedInPlanned around your buyers' calendar
Peak trading, January sales, product launches, contract renewal season. Topics are planned and queued ahead, so posts reach buyers while they're deciding, not after.
Content planYour way of working, not a brochure
Enter your website and Maggie builds your brand profile: the channels you cover, the sectors you serve, what sets you apart from larger contact centres, competitors and voice. Every post and picture starts from it.
Brand profileKnow what AI answers say about you
Buyers now ask ChatGPT and Google for a shortlist of support providers. AI visibility shows how Google's AI answers describe and mention your company, and Maggie writes clear answers they can quote.
AI visibilityApprove between shifts
By default nothing goes out until you approve it. Check drafts in the iPhone app or at app.cmo.so, add your team leads as editors in Me → Team, and pause a channel during a busy launch.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company's website to a steady stream of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct the channels, languages and hours you cover, add the sectors you serve and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways customer service companies try to win new contracts, and where each one runs out.
…rely on referrals and your sales team?
Referrals are great when they come, and your sales team can only call so many people. Buyers who have never heard of you research online first, and regular posts make sure they find you.
…ask a team lead to write between shifts?
They know the subject better than anyone, but the floor always wins. Posts appear for a fortnight and stop at the next busy launch. Maggie writes from your brand profile and your team leads simply review.
…hire a marketing manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools. Maggie plans, writes and publishes every week from £15 a month, and your team stays in charge of what goes out.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your channels, languages or clients. Maggie remembers your company and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for customer service companies: your questions
Still unsure?
What is marketing automation for customer service companies?
It's software that does the repeating work of marketing a support or contact centre business: planning topics, writing blog and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do customer service companies get more clients online?
Customer service companies get more clients online by being visible when buyers are researching: useful guides on their own website, regular LinkedIn posts that show how they work, and clear answers that Google and AI tools can quote.
Maggie writes those posts every week around your buyers' calendar, and Search Console in cmo.so shows which guides bring people to your site.
How much does marketing automation cost for a customer service company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing provider posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should customer service companies start with?
Most start with LinkedIn, because that's where heads of customer service and operations directors read, plus their own blog for guides that buyers find through search.
Google Business helps if you have offices people search for locally. Facebook, Instagram, YouTube and TikTok are in beta and matter more if you recruit agents through them. Each channel has its own posting times and queue.
What topics will Maggie write about for a support provider?
She writes about the questions your buyers ask before they outsource: what to measure, how to plan for peak season, when to add a language, how chatbots and people work together, and what onboarding a provider involves.
Topics come from your brand profile and the sectors you serve, and you can add your own ideas at any time.
Will posts mention our clients by name?
Only if you want them to. Maggie works from your brand profile and doesn't invent clients, results or case studies.
If a client has agreed to be named, you can add it to your profile or edit the post before approving it, and you decide what goes out.
Can cmo.so help us when we bid for contracts?
It helps buyers find and trust you before the tender arrives. Regular posts and guides give a buyer something to read when they check you out, and show how you think about service.
Maggie doesn't write tender responses or send emails, so your bid team still handles the proposal itself.
Do you connect to our help desk or customer records?
No, cmo.so doesn't connect to help desk, ticketing or client record systems. Maggie works from your website and the brand profile you check.
That keeps your clients' customer data entirely out of your marketing.
We also sell support software. Can cmo.so cover both?
Yes. If the service and the software each have their own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one website, Maggie can write posts for both kinds of buyer from the same brand profile.
Is it safe to let AI post for a customer service company?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can our team leads approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So a team lead can check a post about quality reviews while you keep an eye on the blog.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Be on the shortlist before the next tender goes out
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time