Marketing automation for sales consultancies
You spend your weeks building other companies' pipelines, and your own depends on whoever you met last month. Maggie, your AI CMO, writes practical sales advice for your website and LinkedIn every week, so founders and sales leaders come to you, and you approve each one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why sales consultancies struggle to keep their marketing going
You know exactly how to fill a pipeline. The trouble is that client work always comes first, and your own marketing comes last.
Feast, then famine
While you're deep in two client projects, nobody is building the next one. When they finish, the diary is empty and you start from cold again.
Referrals only go so far
Happy clients recommend you, but only when someone happens to ask. Founders and sales directors you have never met don't know you exist.
Your know-how stays in the room
The discovery questions, objection handling and pipeline reviews that win your clients deals live in workshop slides and call notes, not on your website.
LinkedIn is noisy
Every sales coach is posting the same motivational lines. Without regular, specific, useful posts, you blend in with them and look like one more guru.
Your biggest project ends this month, and new conversations are already starting.
It's Monday. A six-month engagement with a software client wraps up at the end of the month, and you've had no time to think about what comes next.
You paste your consultancy's website into cmo.so. Maggie reads it and writes your brand profile: your sales process design, coaching and fractional sales leadership, the founder-led B2B companies you work with, the sales teams of five to twenty people you usually help, your competitors and your direct, no-nonsense voice. You correct one thing: you no longer run outbound calling for clients.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on when a founder should hire their first salesperson, a guide to running a weekly pipeline review that people don't dread, three LinkedIn posts with lessons from the field and one from your point of view on why most sales playbooks gather dust. You add a line from your own experience and approve the rest from your phone.
The posts go out across the month at the times you set, each reported back with its link. A founder who read the hiring guide gets in touch through your website, and Search Console in cmo.so shows which advice articles people are finding.
A pipeline for your own business, built every week
Each of those problems has an answer, and you still decide what goes out under your name.
LinkedIn that's useful, not loud
Specific lessons on discovery, pricing conversations, pipeline reviews and hiring become LinkedIn posts in your voice, on the days and times you choose, for the founders and sales leaders you want to reach.
LinkedInAdvice founders search for
Articles on building a sales process, hiring the first salesperson, choosing a CRM and fixing a stalled pipeline, written for Google and for AI answers. Published to your WordPress, Webflow, Wix or Shopify site, or any site through the cmo.so API.
Blog on autopilotYour method, written down
Enter your website and Maggie builds your brand profile: services, clients, methods, unique selling points, SWOT, competitors and voice. Every post starts from how you actually work, so you stop sounding like every other sales coach.
Brand profileSteady even in busy months
Posts are planned and queued ahead, so your marketing keeps going while you're in workshops and client calls, and the next project is already on its way.
Always onSeen in AI answers
Founders ask AI assistants how to fix their sales. Clear, quotable answers on your blog help, and AI visibility shows how Google's AI answers describe your consultancy.
AI visibilityApprove between calls
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, or let LinkedIn run on autopilot once you trust it.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a month of posts in four steps
Enter your website
Maggie reads it and drafts your consultancy's brand profile in minutes.
Check your profile
Correct your services, add the clients you want more of and choose your channels.
Review the drafts
Advice articles and LinkedIn posts arrive with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways sales consultancies try to fill their own pipeline, and where each one runs out.
…post on LinkedIn yourself?
You could, and some weeks you do. But it stops whenever client work picks up. Maggie drafts every week, and you only spend a few minutes adding your own touch.
…rely on outbound?
Cold outreach works better when prospects can look you up and find useful advice. Maggie doesn't send emails, but she makes sure there's something worth finding when they do.
…hire a marketing agency?
SEO and content agencies often cost around £1,000 a month, and you'd spend hours briefing them on your method. Maggie learns it from your website and edits, from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it sounds like every other sales post. Maggie remembers your method and voice and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for sales consultancies: your questions
Still unsure?
What is marketing automation for sales consultancies?
It's software that does the repeating content work of marketing a sales consultancy: planning topics, writing advice articles and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do sales consultancies get more clients online?
Sales consultancies get more clients online by giving away useful, specific advice where founders and sales leaders look: articles on their own website that answer real sales problems, and regular LinkedIn posts with lessons from the field.
Maggie writes those every week, Search Console shows which articles bring visitors, and the posts keep you in front of people until they need help.
How much does marketing automation cost for a sales consultancy?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most independent consultants, and Pro at £45 a month suits a growing consultancy posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should sales consultancies start with?
Most start with LinkedIn, where founders, sales directors and revenue leaders spend their working day, and their own blog for advice articles people find on Google and in AI answers.
Google Business helps if you work with local businesses. YouTube suits short coaching clips and is in beta, as are Facebook, Instagram and TikTok. Each channel has its own posting times and queue.
Is it safe to let AI write as our consultancy?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on or let a channel you trust run on autopilot.
Maggie works from your public website and the brand profile you check, so there's no need to share client details. cmo.so never sells or rents your data, and LinkedIn connects through its official sign-in.
Will the posts sound like generic sales advice?
No, they won't, because they start from your brand profile: your methods, the clients you help and the way you talk. Maggie learns from every edit, so posts get closer to your voice each week.
You can also add your own stories and examples before approving, which is what makes a post feel like yours.
Can it write about our clients' results?
Only what you choose to share. Maggie works from your public website, so client names and results stay out unless they are already public or you add them yourself.
Many consultants write anonymous lessons instead, such as what changed when a team started reviewing pipeline weekly.
Does cmo.so send cold emails or run ads?
No, cmo.so focuses on content, not outreach. Maggie writes and publishes blog and social posts; she doesn't send emails, run outbound sequences or run ads.
Many consultants link to her articles from their own outreach, so prospects find something useful when they look you up.
What topics will Maggie write for a sales consultancy?
Typical topics are hiring and onboarding salespeople, discovery and qualification, pricing conversations, pipeline reviews, forecasting, sales process design and choosing tools.
She plans them from your brand profile and Search Console data, and you can add topics of your own at any time.
We also run sales training. Can it promote workshops?
Yes, cmo.so can help you promote them. Tell your AI CMO, Maggie, about an upcoming workshop and she drafts posts ahead of time for your blog and LinkedIn, with a link to your own booking page.
If you run open sessions, Google Business posts can also carry events and a button to book.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
Approvals, edits and changes are kept in one place, so you always know who approved what.
Build your own pipeline while you build theirs
Enter your website. Your brand profile and first week of advice articles and LinkedIn posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time