Marketing automation for sales technology companies
Your buyers live on LinkedIn and search for playbooks long before they take a sales call. Maggie, your AI CMO, writes sales playbooks, integration posts and LinkedIn updates for your website and channels, so your product is part of how sales teams learn, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why sales tech companies struggle to market to sales teams
You build tools that help other teams hit their number, and your own content pipeline is the thing that keeps stalling.
Your buyers have heard every pitch
Sales leaders get more vendor messages than anyone. The only content that cuts through is genuinely useful: real playbooks, honest benchmarks of process, practical advice on forecasting and coaching.
LinkedIn needs feeding every day
Sales and RevOps people follow the companies that post often and say something useful. A founder who posts in bursts between demos gets forgotten between bursts.
Integrations ship without a story
A new CRM sync, a dialler integration or an AI note-taker add-on goes into the changelog. Nobody searching for “how to connect” their stack ever finds a post about it.
Crowded categories, look-alike claims
Engagement, intelligence, enablement, forecasting: every vendor promises more pipeline. If your website doesn't explain clearly who you're for, buyers lump you in with the rest.
Your new CRM integration launches on Thursday, and the posts are ready.
It's Monday. Your team is about to launch a two-way sync with a popular CRM, quarter-end is three weeks away for most of your customers, and your blog's last post is from before the summer.
You paste your company's website into cmo.so. Maggie reads it and writes your brand profile: your call coaching and conversation intelligence product, the sales managers and RevOps leads who buy it, the larger platforms you compete with, your focus on mid-sized B2B teams and your direct, slightly irreverent voice. You correct one thing: you dropped the free tier in the spring.
By Wednesday the drafts are waiting, each with a picture in your brand's look: a step-by-step post on setting up the new CRM sync, a playbook on running a quarter-end pipeline review, a LinkedIn post for sales managers on coaching from real calls, and a short post for the launch day. You approve three and soften a claim in the fourth.
The posts go out at each channel's times and come back with their links. Search Console in cmo.so shows which playbooks bring sales leaders to your site, and AI visibility shows how Google's AI answers describe your product.
A content pipeline that never stalls
Each of those problems has an answer, and you still approve everything published under your company's name.
Playbooks sales teams actually use
Posts on pipeline reviews, forecasting, coaching, handovers and tool stacks, written for Google and for AI answers. Published to your WordPress, Webflow or Wix site, or any site through the cmo.so API.
Blog on autopilotLinkedIn that shows up daily
Maggie picks a voice and post template for LinkedIn, so posts read like a sales leader talking, not a product page. Each channel has its own posting times and queue.
LinkedInEvery integration becomes a guide
New connections with CRMs, diallers and calendars each get a setup post, planned around your release schedule and queued ahead, so people searching for how to connect their stack find you.
Integration postsPositioning that's clear on every page
Enter your website and Maggie builds your brand profile: what you do, who buys it, unique selling points, SWOT, competitors and voice. Every post starts from it, so your category and buyer stay clear.
Brand profileSee how AI answers describe you
AI visibility shows how Google's AI answers mention your product when people ask about sales tools, and Search Console shows which posts bring buyers to your website.
AI visibilityApprove between demos
By default nothing goes out until it's approved. Review drafts in the iPhone app, at app.cmo.so, or from ChatGPT and Claude through the cmo.so connector, and let a channel you trust run on autopilot.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company's website to a full content pipeline in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your positioning and plans, add upcoming integrations and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways sales tech companies try to keep content going, and where each one runs out.
…rely on founder-led LinkedIn?
It works when the founder posts, and stops the week they're closing deals or raising. Maggie drafts every post, so the founder only needs to approve or edit.
…hire a content marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools. Maggie writes and publishes every week from £15 a month, and Pro at £45 a month covers several channels.
…pay a B2B content agency?
SEO and content agencies often cost around £1,000 a month, and still need briefing on your product and buyer. Maggie learns both from your website and keeps writing.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your product or positioning. Maggie remembers your company and publishes on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for sales technology companies: your questions
Still unsure?
What is marketing automation for sales technology companies?
It's software that handles the repeating work of marketing a sales tool: planning topics, writing blog and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does this from your company's website and brand profile, and nothing goes out until you approve it.
How do sales technology companies get more customers online?
Sales technology companies get more customers online by being useful to sales leaders before they're ready to buy: practical playbooks and setup guides on their own website, and regular, opinionated LinkedIn posts where sales and RevOps people spend their time.
Maggie writes those posts every week, and Search Console in cmo.so shows which ones bring buyers to your site.
How much does it cost for a sales tech company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a company posting on its blog and LinkedIn every day.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should sales technology companies start with?
Most start with LinkedIn, because that's where sales leaders, managers and RevOps teams follow vendors, and their own blog for playbooks and integration guides that people search for.
YouTube, TikTok, Instagram and Facebook are in beta for short product walkthroughs. Each channel has its own posting times and queue.
Is it safe to let AI post for our company?
Yes, because nothing goes out until it's approved. Approvals are on by default, and you can keep them on for every channel or let one you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Does cmo.so send cold emails or run outbound?
No, cmo.so doesn't send emails, run sequences or run ads. Maggie writes and publishes blog posts and posts on the channels you connect.
Those posts give your own outbound team something useful to share, such as a playbook or a setup guide.
Does it connect to our CRM or customer data?
No, it never connects to CRMs or customer records. Maggie works only from your public website and the brand profile you check.
Search Console data is only used to show your site's own results and plan its content, never for advertising or to train AI models.
Can it write posts that don't sound like a vendor?
It can. Your brand profile sets the voice, and Maggie picks a post template per channel, so LinkedIn posts lead with a useful point of view rather than a feature list.
She learns from every edit, so the tone gets closer to how your team really talks each week.
Can posts go out from our founder's LinkedIn?
Posts go out on the LinkedIn account you connect through LinkedIn's official sign-in, and each channel has its own voice and approvals.
Many teams keep approvals on for any account that speaks as a person, so the founder signs off every post.
Can it write comparison posts about competitors?
It can, in a fair and factual way. Maggie can write posts on how your approach differs from other kinds of sales tools and which teams each one suits.
You review every comparison before it goes out, so claims about other products stay accurate.
Can our sales and product teams approve posts too?
They can. In Me → Team you can add people with presets such as editor or manager and choose what each can see or change.
A product manager can check integration posts while your head of marketing approves LinkedIn.
Fill your content pipeline the way your product fills theirs
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time