Marketing automation for marketing technology companies
You build tools that help marketers do more, and your own blog is three releases behind. Maggie, your AI CMO, writes the guides, launch posts and LinkedIn updates your buyers read, and your team approves every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why martech companies fall behind on their own marketing
Your audience is marketers, which means they notice when the content is thin, late or generic.
Releases ship, nobody hears
A new integration, a reporting view, a smarter segment builder. The changelog gets a line and a tweet, then the team moves on to the next sprint, and customers who would love it never find out.
Comparison searches go to someone else
Marketers search “best tool for”, “alternative to” and “how to set up” before they book a demo. If your site doesn't answer those questions clearly, a competitor's page or a review site does.
AI answers write your shortlist
More buyers now ask ChatGPT or Google's AI answers which tool to pick for their stack. If there is little clear, quotable content about what you do and who you're for, you may not be mentioned at all.
Your marketers are busy marketing the product
Product marketing is buried in launches, sales decks and webinars. The steady weekly blog and LinkedIn work that brings in organic sign-ups is the first thing to stop.
Your new integration ships on Thursday, and the posts explaining it are already approved.
It's Monday, and the integration your biggest customers asked for goes live on Thursday. Product marketing is finishing the release notes and the sales one-pager, and nobody has written a word for the blog or LinkedIn.
You paste your company's website into cmo.so. Maggie reads it and writes your brand profile: your email and analytics tool, the in-house marketing teams and agencies you sell to, the platforms you integrate with, what sets you apart from the big suites, your competitors and your clear, slightly playful voice. You correct one thing: your enterprise plan has been retired.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on how to set up the new integration in five steps, a guide comparing two ways of measuring campaign results, a LinkedIn post from your head of product on why customers asked for it, and a second LinkedIn post for agencies managing several client accounts. Your product marketer approves three and corrects a menu name in the fourth.
The posts go out at the times you set for each channel, and each comes back with its link. While the team is on the launch webinar, Maggie is already planning next month's guides, AI visibility shows how Google's AI answers describe your tool, and Search Console in cmo.so shows which how-to posts bring in sign-ups.
A content engine that keeps up with your roadmap
Each of those problems has an answer, and your team still decides what goes out under your brand.
How-to guides marketers search for
Set-up guides, use cases, glossary pages and plain comparisons of approaches, written for Google and for AI answers. Published to your WordPress, Webflow, Wix or Shopify site, or any site through the cmo.so API.
Blog on autopilotEvery release gets its story
Add a new feature or integration to your brand profile and Maggie, your AI CMO, plans a run of posts around it: the announcement, a how-to, a use case for each kind of customer, and a follow-up a few weeks later.
Launch postsShow up in AI answers
Clear, quotable answers about what your product does and who it suits. AI visibility shows how Google's AI answers describe and mention your company, so you can see whether it's working.
AI visibilityLinkedIn for each kind of buyer
One idea becomes a post for each channel in its own style: LinkedIn for marketing leads and agencies, YouTube and TikTok for short tutorials (in beta), Facebook and Instagram if your buyers are small businesses (in beta).
Every channelYour product, accurately
Enter your website and Maggie builds your brand profile: features, integrations, who you're for, what sets you apart, competitors and voice. Correct it once, and she learns from every edit your team makes.
Brand profileBuilt for your workflow
Approvals per channel, editors and managers in Me → Team, the web app and iPhone app, and an MCP server and CLI if your developers want to work with cmo.so from their own tools. Ask Maggie from ChatGPT or Claude too.
Team and APIYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your product's website to a steady content engine in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your features and plans, add the integrations and customers that matter, and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways martech companies try to keep content flowing, and where each one runs out.
…hire a content marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and one person still gets pulled into launches. Maggie keeps the weekly posts going from £15 a month while your team works on the big moments.
…use a content agency or freelancers?
SEO and content agencies often cost around £1,000 a month, and every brief needs a product walkthrough first. Maggie works from your brand profile and learns your product from your edits.
…rely on paid ads?
Ads bring clicks for as long as you pay. Guides on your own site keep bringing in marketers searching for answers long after they're published. Maggie doesn't run ads, so the two sit side by side.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your features, plans or competitors. Maggie remembers your product and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for marketing technology companies: your questions
Still unsure?
What is marketing automation for marketing technology companies?
It's software that does the repeating work of content marketing for a martech product: planning topics, writing guides, launch posts and LinkedIn updates, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until your team approves it.
How do marketing technology companies get more customers online?
Martech companies get more customers online by answering the questions marketers search before they buy: how to set something up, which approach works for their team, and how one tool compares with another. Clear guides on your own site, regular LinkedIn posts and answers that AI tools can quote all help.
Maggie writes those posts every week, and Search Console and AI visibility in cmo.so show what's bringing people in and how Google's AI answers describe you.
How much does marketing automation cost for a martech company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing product posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should martech companies start with?
Most start with their own blog for how-to guides and use cases, plus LinkedIn, where marketing leads and agencies read and share.
YouTube and TikTok are in beta and suit short tutorials, and Facebook and Instagram (also in beta) matter more if you sell to small businesses. Each channel has its own posting times and queue.
Does cmo.so replace our marketing automation platform?
No, cmo.so sits alongside it rather than replacing it. Maggie plans, writes and publishes blog and social posts; she doesn't send email newsletters, run ads or manage your contact lists.
Most teams use cmo.so alongside their existing tools, to keep organic content going every week.
How does cmo.so keep up with our product changes?
She works from your brand profile, which you can update whenever you ship something or retire a plan.
Maggie also learns from your team's edits, so a corrected feature name or a changed workflow is remembered in future posts.
Will posts mention competitors by name?
Your brand profile lists your competitors so Maggie understands your market. Whether a post names them is up to you.
You can edit or skip any comparison before it's approved, and Maggie doesn't invent features or numbers for you or anyone else.
Can our developers work with cmo.so directly?
Yes. There's an MCP server and a CLI for developers, and the cmo.so API can publish posts to any website, including a custom-built marketing site.
You can also ask Maggie questions from ChatGPT or Claude through the cmo.so connector.
Is it safe to let AI post for a marketing technology company?
Yes, because nothing goes out until it's approved. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data. Search Console data is never used for advertising or to train AI models.
We have several products. Can cmo.so handle each one?
Yes. If each product has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one website, Maggie can plan posts for each product from the same brand profile.
Can our whole marketing team use it?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So a product marketer can approve launch posts while your content lead looks after the blog.
Give your next release the content it deserves
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until your team approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time