Marketing automation for corporate training providers
L&D managers and HR directors choose training providers when they plan next year's budget, and they shortlist the ones whose thinking they already know. Maggie, your AI CMO, writes course guides and LinkedIn posts every week so they know yours, and you approve each one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
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Why training providers struggle to keep their marketing going
Your trainers are in rooms and on calls all week, delivering. Marketing the next course happens on Friday afternoons, if at all.
Trainers are always delivering
The people who could write the best posts about leadership, sales or communication skills are running workshops. When they are free, they are writing materials, not blog posts.
Buyers plan months ahead
Training budgets are set before the year starts, and new manager or compliance programmes are booked well in advance. If you only post when a course has spaces, you miss the planning season.
Every provider promises the same
“Engaging, practical, tailored to your needs.” An HR director comparing five websites can't tell you apart. Your methods, your trainers and what changes after a course never make it into words.
Course pages nobody finds
Someone searches “first-time manager training” or “difficult conversations workshop”. Big course directories come up first, and a course page with a title and a price list doesn't compete.
Budget season starts next month, and your posts are already working on it.
It's September. Your clients will be setting next year's training budgets soon, your trainers are booked solid with autumn workshops, and your blog was last updated in spring.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your management, communication and sales programmes, the mid-sized companies and public bodies you train, your in-person and online formats, what sets you apart from the big training catalogues and your warm, practical voice. You correct one thing: you've stopped running open courses in London and now only deliver in-house.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on what new managers struggle with in their first ninety days, a guide for HR teams on choosing an in-house training provider, LinkedIn posts with tips from your workshops and one from your lead trainer's point of view. You add a real example from last week and approve the rest from your phone between sessions.
The posts go out across the autumn at the times you set, each reported back with its link. When HR directors sit down to plan, your name is already in their feed, and Search Console in cmo.so shows which guides they found.
A marketing assistant who keeps going while you deliver
Each of those problems has an answer, and you still decide what goes out under your name.
Guides L&D buyers search for
Articles on the skills gaps your courses close, how to train new managers, how to measure training and what to ask a provider, written for Google and for AI answers. Published to your WordPress, Webflow, Wix or Shopify site, or any site through the cmo.so API.
Blog on autopilotLinkedIn every week
Workshop tips, ideas from your trainers and short lessons become LinkedIn posts in your voice, on the days and times you choose, where HR and L&D leads spend their working day.
LinkedInPlanned around the training year
Budget planning, new starters, appraisal season and the start of the year. Maggie plans topics around the moments your clients book training and queues posts well ahead.
Training calendarYour method, not a brochure
Enter your website and Maggie builds your brand profile: programmes, clients, formats, unique selling points, SWOT, competitors and voice. Every post starts from how you actually train.
Brand profileOpen courses and events
If you run open courses or taster sessions, Google Business posts can carry events and buttons that take people straight to your booking page.
Google BusinessApprove between sessions
By default nothing goes out until you approve it. Check drafts in the iPhone app or at app.cmo.so in a coffee break, and add trainers in Me → Team so they can review posts in their subject.
Approvals and teamYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a term of posts in four steps
Enter your website
Maggie reads your programme pages and drafts your brand profile in minutes.
Check your profile
Correct your programmes and formats, add the clients you want more of and choose your channels.
Review the drafts
Guides and LinkedIn posts arrive with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways training providers try to win clients, and where each one runs out.
…list courses on training directories?
Directories bring enquiries, but they put you next to dozens of similar courses and compare you on price. Your own website and LinkedIn show why your way of training is different.
…rely on referrals and repeat clients?
Referrals are your best work, but they depend on who happens to move jobs. Steady posts make sure new HR and L&D leads find you too.
…hire a marketing agency?
SEO and content agencies often cost around £1,000 a month, and still need your trainers to explain what they do. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your programmes or methods. Maggie remembers your business and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for corporate training providers: your questions
Still unsure?
What is marketing automation for corporate training providers?
It's software that does the repeating content work of marketing a training business: planning topics around the training year, writing guides and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do corporate training providers get more clients online?
Corporate training providers get more clients online by showing their expertise before the buyer is ready: useful guides on the skills they teach, regular LinkedIn posts for HR and L&D leads, and clear pages for each programme.
Maggie writes those every week and queues them ahead of budget planning, and Search Console shows which ones bring people to your site.
How much does marketing automation cost for a training provider?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most independent providers, and Pro at £45 a month suits a growing provider posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should corporate training providers start with?
Most start with LinkedIn, where HR directors, L&D managers and team leaders spend their working day, and their own blog for guides on the skills they teach.
Google Business helps if you run open courses or have a training venue. YouTube suits short teaching clips and is in beta, as are Facebook, Instagram and TikTok. Each channel has its own posting times and queue.
Is it safe to let AI write for our training business?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Maggie works from your public website and the brand profile you check, so there's no need to share client or delegate details. cmo.so never sells or rents your data.
Can cmo.so write about our specific programmes?
Yes. Your brand profile lists your programmes, formats and clients, and Maggie writes about the problems each one solves, the people it suits and what changes after it.
You can add details she can't see on your website, and she learns from your edits.
Can our trainers' expertise show in the posts?
Their expertise can show clearly. On cmo.so, Maggie can write posts from a trainer's point of view, and trainers can add a real example or a favourite exercise before approving.
Add them in Me → Team with a preset such as editor, so each can review posts in their own subject.
Can it check what we say about qualifications and accreditation?
It can help. Content Policy Guard can check posts against education rules or your own house rules, such as only naming accreditations you hold, and holds a risky post as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice. A qualified person should still review posts, and your business stays responsible for what it publishes.
Does cmo.so take bookings or run our learning platform?
That isn't part of what cmo.so does. Maggie writes and publishes posts; she doesn't connect to booking or learning management systems, send emails or run ads.
Posts and Google Business buttons can link to your own booking or enquiry page.
We run online and in-person training. Can it cover both?
Yes. Your brand profile includes every format you offer, and Maggie writes for each, such as what makes an online workshop work as well as being in the room.
If you have a training venue, Google Business posts help people nearby find it.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
Approvals, edits and changes are kept in one place, so you always know who approved what.
Be on the shortlist before the budget is set
Enter your website. Your brand profile and first week of guides and LinkedIn posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time