Leadership workshop things on white: a flip chart pad, coloured marker pens, sticky notes, a facilitator's notebook and a stack of programme workbooks
Use case

Marketing automation for leadership development consultancies

Your facilitators are in the room all week, and your ideas stay in the workshop slides. Maggie, your AI CMO, turns your thinking into LinkedIn posts and articles for the HR directors and L&D leads who will buy your next programme, and you approve every one.

Free to start · No credit card · 30 free posts

Used by 600+ users and trusted by teams at

  • aeglesriphal.com
  • moonlakespa.com
  • shop.theteagroup.com
  • clo100.com
  • logtrics.io
  • mymorez.com
  • nextidal.com
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  • storaitelling.com
  • theheatpumps.co.uk
  • web-translations.com
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  • orielipo.com
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  • elliptic.co
  • med.moonlakespa.com
  • netdex.co.il
  • orawellness.uk
  • reenest.com
  • syngage.ai
  • thepenthouseliving.com
  • zengolf.studio
  • imaintain.uk
  • rebuildingsociety.com
  • aurasocial.world
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  • moneyparents.com
  • newgenrenewables.uk
  • osmosisai.co
  • saunders.ac
  • teeza.app
  • thursdayclub.com
Sound familiar?

Why leadership development consultancies struggle to keep their marketing going

The people who know most about leadership are the ones delivering it, and delivery always comes first.

Busy delivering, quiet online

When a cohort programme is running, your partners and facilitators are in workshops and coaching calls all week. LinkedIn goes silent exactly when buyers are watching to see who is active.

Long buying cycles, forgotten names

An HR director may follow you for a year before a new budget, a restructure or a wave of first-time managers turns into a brief. If you stop posting, someone else is in their mind when it does.

Great frameworks, locked in slides

Your models for feedback, delegation and leading through change are in workbooks only participants ever see. Buyers can't judge your thinking if it never reaches your website.

Hard to stand out from the big names

Business schools and large training firms dominate search results for leadership programmes. A small consultancy needs clear, specific content to show why its approach is different.

A consultant's desk after a workshop: a phone showing post cards waiting for approval beside a facilitator's notebook, sticky notes and a cup of coffee
Your week with Maggie

Three cohorts are running, and your LinkedIn is busier than ever.

It's Monday. Your team is delivering three programmes this week, one for a retailer's new store managers and two for a professional services firm, and nobody has posted since the conference last month.

You paste your consultancy's website into cmo.so. Maggie reads it and writes your brand profile: your first-line manager and senior leadership programmes, the HR and L&D buyers you sell to, your approach built on real workplace challenges rather than theory, your competitors and the warm, plain-spoken voice your partners use. You correct one thing: you no longer run open courses, only in-house programmes.

By Tuesday the drafts are waiting, each with a picture in your consultancy's look: a blog article on why new managers struggle to delegate, a LinkedIn post from a partner's point of view on giving feedback across a hybrid team, a short post on what makes a leadership programme stick after the last workshop, and a Google Business update about your in-house programmes. You approve three and sharpen the opening of the fourth.

The posts go out at the times you set for each channel and each comes back with its link. While your facilitators are in the room, Maggie is already planning articles for the budget season, and Search Console in cmo.so shows which topics HR buyers are finding.

What you get with Maggie

A marketing assistant who speaks to HR and L&D buyers

Each of those problems has an answer, and you still decide what goes out under your consultancy's name.

Thought leadership on LinkedIn

Posts in your partners' voice on feedback, delegation, leading change and developing first-time managers, written for the HR directors, L&D leads and founders who follow you.

LinkedIn

Articles that show your thinking

Blog articles that explain your approach in plain English and answer the questions buyers search for, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.

Blog on autopilot

Visible through the buying cycle

Topics are planned weeks ahead and queued, so you keep posting through delivery-heavy months and are already in buyers' feeds when budgets for the next year are being set.

Content calendar

Your approach, not generic leadership quotes

Enter your website and Maggie builds your brand profile: your programmes, the organisations you work with, what sets your approach apart, competitors and voice. Every post and picture starts from it.

Brand profile

Seen in AI answers

When a buyer asks an AI assistant how to develop new managers, clear and quotable articles help your consultancy get mentioned. AI visibility shows how Google's AI answers describe you.

AI visibility

Approve between sessions

By default nothing goes out until you approve it. Partners can review drafts in the iPhone app or at app.cmo.so between workshops, edit a line or skip a post.

Approvals
Inside the app

Your marketing team, in your pocket

Real screens from the cmo.so app on iPhone.

The cmo.so app home screen: monthly posts, website health scores and an AI visibility chartAsk Maggie: a chat where Maggie reviews 30 days of SEO and AI visibilityConnect your social accounts: LinkedIn, Google Business, Facebook, Instagram, YouTube and TikTokMaggie prepared your plan: look, voice, writing style and posting frequencyWrite a post once for LinkedIn, Google Business, Facebook and Instagram
How it works

From your consultancy's website to a steady stream of ideas in four steps

  1. Enter your website

    Maggie reads it and drafts your consultancy's brand profile in minutes.

  2. Check your profile

    Correct your programmes and the buyers you serve, add the themes you want to be known for and choose your channels.

  3. Review the drafts

    Your first week of posts arrives with pictures. Approve, edit or skip each one.

  4. Let them go out

    Approved posts go out at each channel's times and every one comes back with its link.

Your other options

Why not just…

The usual ways leadership consultancies try to stay visible, and where each one runs out.

…rely on referrals and repeat clients?

Referrals are your best work, but they slow down when a champion changes jobs. Regular posts keep new buyers finding you, not just the people who already know you.

…speak at conferences and HR events?

A good talk reaches one room on one day. Maggie turns the same ideas into weeks of posts and articles that buyers can find long after the event.

…hire a ghostwriter or a marketing agency?

A ghostwriter or content agency can cost around £1,000 a month or more. Maggie writes and publishes every week from £15 a month.

…write it with ChatGPT?

You still brief it, check it, make the picture and post it yourself, and it doesn't know your programmes or your voice. Maggie remembers your consultancy and puts posts out on schedule.

Pricing

Cut the £5,900/mo marketing bill to £15/mo

Everything a marketing team does, done by Maggie.

What needs doingWithout cmo.soWith cmo.so
Full-time marketing hire£3,000/moIncluded
SEO and AI search (GEO) agency£1,000/moIncluded
Content writer, AI-assisted£500/moIncluded
Social media manager, freelance£800/moIncluded
Designed pictures for every post£300/moIncluded
SEO and GEO softwareRank tracking, site audits, AI visibility£250/moIncluded
AI writing and image tools£50/moIncluded
Working hoursOffice hours24/7
Total per month£5,900+From £15/mo

Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.

Founding member pricingLock in these prices for good.For the first 500 members, until 1 January 2027.
72days left
FreeTry it out
£0forever
No card needed
  • 5 social posts, 30 once verified
  • 15 Maggie messages a day
  • Upgrade any time
Start free
AirGetting started
£15/mo
Lowest paid plan
  • 2 posts a day
  • 60 Maggie messages a day
  • All channels
Choose Air
MaxSeveral channels
£45/mo
£75Save 40%
  • 24 posts a day
  • 300 Maggie messages a day
  • All channels
Choose Max
UltraBusy teams
£65/mo
£115Save 43%
  • 48 posts a day
  • 600 Maggie messages a day
  • All channels
Choose Ultra
EliteAgencies, many brands
£105/mo
£195Save 46%
  • 96 posts a day
  • 1,000 Maggie messages a day
  • All channels
Choose Elite

Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.

Questions leadership consultancies ask

Marketing automation for leadership development consultancies: your questions

Still unsure?

What is marketing automation for leadership development consultancies?

It's software that does the repeating work of marketing a consultancy: planning topics, writing articles and LinkedIn posts, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your consultancy's website, and nothing goes out until you approve it.

How do leadership development consultancies get more clients online?

Leadership development consultancies get more clients online by showing their thinking regularly to the HR and L&D people who buy programmes, and by answering the questions those buyers search for.

Maggie writes LinkedIn posts and articles every week, and Search Console shows which topics bring buyers to your website.

How much does marketing automation cost for a leadership consultancy?

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits a small consultancy, and Pro at £45 a month suits a firm posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Which channels should leadership development consultancies start with?

Most start with LinkedIn, because that's where HR directors, L&D leads and founders spend their working time, plus their own blog for articles that show the approach in depth.

Google Business helps when a buyer looks you up by name, and YouTube (in beta) suits short talks from your facilitators. Each channel has its own posting times and queue.

Can posts sound like our partners rather than the company?

Posts can be written in a partner's voice. You set the voice in your brand profile, and Maggie learns from every edit, so posts get closer to how each person really talks.

Your partners stay in control: they approve or edit before anything goes out.

What kind of posts will Maggie write for a leadership consultancy?

She writes about the challenges your clients face: first-time managers, difficult conversations, hybrid teams, leading through change and making learning stick after a programme.

She can also turn your frameworks into short explainers and write about your programme formats, all from your brand profile.

Can we write about client programmes without naming clients?

You can describe the challenge, the approach and what participants worked on without naming the organisation. Tell Maggie your rule, and she follows it in every post.

cmo.so never invents results, and you review every post before it goes out.

Can cmo.so help us sell more in-house programmes?

It helps the right buyers find you and understand your approach before they get in touch. Maggie writes posts aimed at the people who commission programmes, with links to your programme pages.

She doesn't send email campaigns or manage proposals, so enquiries still come to you through your website, phone or email.

Does it help us show up in AI answers?

It helps by writing clear, quotable articles that AI assistants can use when someone asks how to develop managers or choose a leadership programme.

AI visibility in cmo.so shows how Google's AI answers describe and mention your consultancy, so you can see whether that is changing.

Is it safe to let AI post for my consultancy?

Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.

Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.

Can my team approve posts too?

Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.

So each partner can approve posts in their own name while someone in the office keeps an eye on the schedule.

Ready when you are

Keep your ideas in front of buyers while you deliver

Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.

  • Free plan, no card needed
  • You approve every post
  • Cancel any time

Start with your website

Free to start. No card needed.

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