Marketing automation for e-learning companies
People choose an online course after weeks of searching, reading and watching free lessons. Maggie, your AI CMO, writes the guides, short lessons and LinkedIn posts that bring learners to your own website, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why e-learning companies struggle to keep their marketing going
Your team is busy making courses, updating modules and answering learners. Writing about the courses always comes last.
Great courses, quiet website
You've built hours of carefully designed lessons, but the website has a course list and a checkout. Learners searching “how to learn” your subject find someone else's free guide first.
Marketplaces take the margin
Course marketplaces bring sign-ups, but they set the price, take a large share and keep the learner. Every learner who finds you directly is worth far more.
Enrolment peaks come and go
January resolutions, September starts, the end of a company's training budget. Posting slows down right before each one, while the team is busy launching the next cohort.
Two very different buyers
Individual learners want to know if a course will help them, and L&D managers want to know if it will work for a whole team. Each needs different posts on different channels.
The January intake opens in three weeks, and the posts are already lined up.
It's Monday in early December. Your online data analysis course opens its January intake in three weeks, and the last blog post on your website went out in the summer.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your self-paced and cohort courses, the career changers and team leads who take them, how you differ from the big course marketplaces, and the encouraging, no-jargon way your tutors explain things. You correct one thing: the free taster module is now five lessons, not three.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog guide to learning spreadsheet skills from scratch, a short free lesson on cleaning messy data for your website, a LinkedIn post for managers about upskilling a team in the new year, and an Instagram post about the January start date. Content Policy Guard has held one line that read like a promise of a new job, with a suggested rewrite. You accept it and approve the rest.
The posts go out at the times you set for each channel, through December and into January, and each comes back with its link. While your tutors are recording the new module, Maggie is already planning posts for the spring intake, and Search Console in cmo.so shows which guides learners are finding.
A marketing assistant who knows your courses
Each of those problems has an answer, and you still decide what goes out under your company's name.
Guides and free lessons on your site
How-to guides, short lessons, glossaries and “where to start” posts on your subjects, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotPlanned around your intakes
New Year, September, new course launches and cohort start dates. Posts are written and queued well ahead, so they keep going out while your team is busy with learners.
Enrolment scheduleLinkedIn for learners and L&D buyers
Posts for professionals building their careers and for managers choosing training for a team, in the right tone for each, from the same course.
LinkedInYour teaching voice
Enter your website and Maggie builds your brand profile: your courses, who takes them, what makes your teaching different, competitors and voice. Every post and picture starts from it.
Brand profileCareful claims about outcomes
Turn on Content Policy Guard and posts are checked against education rules, or your own house rules. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardOne lesson, every channel
One idea becomes a post for each channel in its own style: a blog guide, a LinkedIn post, and short lessons for YouTube, TikTok and Instagram (in beta) from videos you upload.
Every channelYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your course website to a term of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Add your courses and intake dates, set any house rules and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways e-learning companies try to find learners, and where each one runs out.
…sell through course marketplaces?
They bring traffic, but they control pricing, take a large share and keep the learner's details. Guides and lessons on your own website bring learners who enrol with you directly.
…spend more on ads at enrolment time?
Ads can fill a cohort, but the cost goes up just when everyone else is advertising too, and the traffic stops with the budget. Helpful content keeps bringing learners in all year. Maggie doesn't run ads; she builds that steady content.
…hire a content marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools. Maggie writes and publishes every week from £15 a month, and your subject experts check the detail.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your courses, intakes or teaching style. Maggie remembers your company and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for e-learning companies: your questions
Still unsure?
What is marketing automation for e-learning companies?
It's software that does the repeating work of marketing online courses: planning topics around your subjects and intakes, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do e-learning companies get more learners online?
E-learning companies get more learners online by helping people before they buy: free guides and short lessons that answer what learners search for, on their own website, plus regular posts ahead of every intake.
Maggie, your AI CMO, writes those posts every week from your brand profile, and Search Console shows which guides bring people to your course pages.
How much does marketing automation cost for an e-learning company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a company posting on several channels, such as the blog, LinkedIn and YouTube.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should e-learning companies start with?
Most e-learning companies start with their own blog for guides and free lessons, and LinkedIn for professional learners and the managers who buy training for teams.
YouTube, TikTok and Instagram are in beta and suit short lessons and tips from your videos. Each channel has its own posting times and queue.
Can posts make claims about careers, results or accreditation?
They should only say what you can stand behind, and you approve every post. Turn on Content Policy Guard and posts are checked against education rules or your own, such as never promising a job or a pass.
A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice; a qualified person should still review, and your company stays responsible for what it publishes.
Can it write sample lessons from our course content?
It can write short ones. Tell Maggie which topics you're happy to share and she writes free lessons and how-to guides from your brand profile and website, in your teaching voice.
Your subject experts check them before they go out, and she learns from their edits.
Does it send emails to our learners?
No, it doesn't. cmo.so doesn't send email newsletters or connect to your learning platform or learner records.
It publishes posts to your website and social channels, and your posts can link to your sign-up page so readers can join your list there.
Can it help us sell to companies as well as individuals?
Yes. Posts can be planned for both: practical guides for individual learners and LinkedIn posts for L&D and HR managers about training a team.
Each channel gets its own voice and template, so the same course is explained differently to each buyer.
Does it help us show up in AI answers?
It can help with that. Maggie writes clear, quotable answers to the questions learners ask, such as how long a skill takes to learn, the kind of content Google and AI answers can pick up.
AI visibility in cmo.so shows how Google's AI answers describe and mention your company and courses.
Is it safe to let AI post for our company?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
We run several course brands. Can cmo.so handle them all?
Yes. Add each website to one account and each gets its own brand profile, channels, schedule and approvals.
In Me → Team you can add tutors and marketers with presets such as editor or manager, so each brand's experts can check their own posts.
Have the next intake's posts ready before enrolment opens
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time