Marketing automation for schools and education providers
Families and learners decide months before the first day, and they decide on what they can find online. Maggie, your AI CMO, writes open day posts, admissions guides and school news for your website and channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
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Why schools and education providers struggle to keep their marketing going
Marketing usually lands on someone who already has a timetable, an inbox full of parents and a term that never slows down.
Marketing is someone's second job
The admissions officer, the bursar or a teacher with a free period keeps the news page alive. When reports, exams or inspections arrive, the website goes quiet for weeks.
Open days come round too fast
Every autumn and spring there's an open evening, an applications deadline or a new intake to fill, and the posts about it are written the night before, if at all.
Great school life, never shared
The science fair, the sports fixture, the drama production, the trip abroad. They happen every week, and most of them never reach the parents and learners deciding where to go next.
Parents' questions go unanswered
Families search for class sizes, transport, wraparound care, entry requirements and fees. If your website doesn't answer clearly, another school's page or an AI answer does it for you.
The autumn open evening is a month away, and the posts are already planned.
It's the second week of September. The new intake has settled in, the timetable finally works, and you remember that the open evening for next year's families is only four weeks away.
You paste your school's website into cmo.so. Maggie reads it and writes your brand profile: your age range and specialisms, the families and towns you draw from, what sets you apart from the schools nearby, your pastoral care and the warm, confident way you talk to parents. You correct one thing: the sixth form now offers a new vocational course.
By Tuesday the drafts are waiting, each with a picture in your school's look: a blog post on what to look for when choosing a secondary school, a Google Business event for the open evening with a button to the booking page on your website, a Facebook post about the new science labs and a LinkedIn post for local employers about work experience. Content Policy Guard has held one line that read like a promise about exam results, with a suggested rewrite. You accept it and approve the rest.
The posts go out at the times you set for each channel, spread across the month, and each one comes back with its link. After the open evening, Maggie is already planning posts for the applications deadline, and Search Console in cmo.so shows which guides parents are finding.
A marketing assistant who knows the school year
Each of those problems has an answer, and your school still decides what goes out under its name.
Guides parents and learners search for
Posts on choosing a school or course, what a day looks like, how admissions work and what support is available, written for Google and for AI answers. Published to WordPress, Wix, Webflow, Shopify or any site through the cmo.so API.
Blog on autopilotPlanned around the academic year
Open days, applications deadlines, results days, new intakes and summer schools. Posts are written and queued well ahead, so they keep going out during the busiest weeks of term.
Term-time scheduleOpen days families can find
Google Business posts with events for open days and taster sessions, and buttons that link to the booking page on your own website, for families searching for schools nearby.
Google BusinessSchool life, every week
Tell her about the fixture, the trip or the production in a line, and Maggie turns it into a news post and a Facebook or Instagram post (in beta), without naming pupils unless you add it yourself.
School newsA careful check before posting
Turn on Content Policy Guard and posts are checked against education rules or your own, such as never promising results. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardApprovals that fit your staff
By default nothing goes out until it is approved. Add the head, admissions lead or marketing officer in Me → Team as an editor or manager, and pause a channel over the holidays.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your school's website to a term of posts in four steps
Enter your website
Maggie reads it and drafts your school's brand profile in minutes.
Check your profile
Correct your age range and courses, add your key dates and house rules, and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways schools and education providers try to keep their marketing going, and where each one runs out.
…leave it to a member of staff?
They know the school best, but marketing sits behind teaching, reports and parents' evenings, and it stops whenever term gets busy. Maggie drafts every week and they only need to check and approve.
…hire a marketing officer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, which is a lot to find from a school budget. Maggie writes and publishes every week from £15 a month.
…pay an education marketing agency?
SEO and content agencies often cost around £1,000 a month and work to their own schedule. Maggie keeps your brand profile and key dates, and drafts ahead of every open day.
…post on Facebook and nothing else?
Current parents see it, but families choosing a school search Google and read your website. Maggie turns each update into a website post too, so the news helps you be found.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for schools and education providers: your questions
Still unsure?
What is marketing automation for schools and education providers?
It's software that does the repeating work of marketing a school, college or training provider: planning posts around the academic year, writing news and blog posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until someone at your school approves it.
How do schools and education providers get more pupils and learners online?
Schools and education providers get more pupils and learners online by being easy to find and easy to understand when families are choosing: clear pages on admissions and school life, an up-to-date Google Business profile and regular posts before every open day and deadline.
Maggie, your AI CMO, writes those posts every week and queues them ahead of your key dates, and Search Console in cmo.so shows which guides bring families to your website.
How much does marketing automation cost for a school?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most single schools, and Pro at £45 a month suits a college or provider posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time, and published posts stay on your website.
Which channels should schools start with?
Most schools start with their own website news or blog and Google Business, because that's where families searching for schools nearby look first.
Facebook and Instagram are in beta and suit current and prospective parents, and LinkedIn helps colleges and training providers reach employers and partners. Each channel has its own posting times and queue.
Is it safe to let AI write for a school?
It is safe when a member of staff reviews every post, which is how cmo.so works by default: nothing goes out until it is approved. You can edit, skip or pause anything.
Content Policy Guard can also check posts against education rules or your school's own and hold a risky post as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice, a qualified person should still review, and your school stays responsible for what it publishes.
What about pupils' names and photos?
Maggie doesn't name pupils or use their photos unless you add them yourself. Pictures are made in your school's look rather than taken from your pupils.
Before you add any names or photos, follow your own consent and safeguarding policy. You approve every post, so nothing goes out that you haven't checked.
Will our open day posts be ready in time?
Yes, they will. Add your open days, deadlines and intake dates and Maggie plans topics around them and writes the posts weeks ahead, so you can approve them before the busy weeks.
Google Business posts can carry an event and a button to the booking page on your own website.
Can cmo.so take open day bookings or admissions enquiries?
No, cmo.so doesn't handle bookings or enquiries. Maggie writes and publishes posts; she doesn't take bookings, answer enquiries or connect to your admissions or pupil record systems.
Her posts link to your own booking or enquiry pages, so families still come to you in the way you already manage.
We run several schools in a trust or group. Can cmo.so handle that?
Yes. Add each school's website to the same account and each gets its own brand profile, channels, schedule and approvals.
So each school keeps its own voice and dates, and the central team can still see and approve everything.
Does it work for colleges, tutors and training providers too?
Yes, it works for all of them, because Maggie writes from your own website, for a college it plans posts around courses and intakes, for a tutoring centre around exam seasons, and for a language school around course start dates.
Choose the channels that suit your learners, and the brand profile keeps every post in your voice.
Which websites does it work with?
cmo.so publishes to WordPress, Wix, Webflow and Shopify, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can several staff approve posts?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So the admissions lead can approve open day posts while the head keeps an eye on everything else.
Have your open day posts ready before term gets busy
Enter your school's website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time