Marketing automation for coaches
People choose a coach once they feel they know how you think. Maggie, your AI CMO, writes LinkedIn posts, articles and workshop invitations in your voice every week, so your next client gets to know you before the discovery call, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why coaches struggle to keep their marketing going
Your week is sessions, notes and prep. The posts you meant to write sit in your head until the diary is quiet, and then the diary goes quiet for the wrong reason.
Feast, then famine
When your diary is full you stop posting, and three months later the enquiries dry up. Then you post a flurry, and the cycle starts again.
You are the brand
Clients buy you, not a logo. That means the posts have to sound like you, and generic motivational quotes make you look like every other coach in the feed.
Hard to talk about what you do
Coaching happens in confidence. You can't share client stories freely, so it's hard to show the change you help people make without breaking trust.
Workshops that need filling
A group programme or a free taster session needs weeks of invitations. Posting them on top of a full client load is where good intentions run out.
Your diary is full this month, and next month's clients are already reading your posts.
It's Sunday evening, and you have twelve sessions this week. Your group programme for new managers starts in six weeks, and the last thing you posted on LinkedIn was a photo from a conference in the spring.
You enter your coaching website into cmo.so. Maggie reads it and writes your brand profile: the people you coach, the moments they come to you, your approach and training, what makes you different from other coaches, and the warm, direct way you write. You correct one thing: you've stopped offering one-off sessions and only work in three-month blocks now.
By Monday the drafts are waiting, each with a picture in your look: a LinkedIn post on the first ninety days in a new management role, an article on why capable people still feel like impostors after a promotion, a post introducing the group programme with a link to your sign-up page, and a short Instagram post with a question to reflect on. You change one phrase to sound more like you and approve the rest from your phone between sessions.
The posts go out at the times you set for each channel, spread across the six weeks, and each comes back with its link. While you're with clients, Maggie is already drafting next week's posts from your edits, and Search Console in cmo.so shows which articles bring people to your website.
A marketing assistant who sounds like you
Each of those problems has an answer, and you still decide every word that goes out under your name.
LinkedIn posts in your voice
Regular posts on the challenges your clients bring, from new leadership roles to career changes, written from your brand profile and closer to your voice with every edit you make.
LinkedInArticles people search for
Blog posts that answer the questions people type before they look for a coach, written for Google and for AI answers and published to your WordPress, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotSteady posting, full diary or not
Posts are planned and queued weeks ahead, so your marketing keeps going in your busiest months and the enquiries don't stop when your diary fills.
Always onProgrammes and workshops promoted
Invitation series for group programmes, taster sessions and talks, plus Google Business events with a Book button if you coach locally.
EventsYour approach, not stock quotes
Your brand profile holds who you coach, your method and what sets you apart. Posts start from it, so they show how you think instead of borrowing someone else's words.
Brand profileApprove between sessions
By default nothing goes out until you approve it. Read drafts in the iPhone app or at app.cmo.so, change a line, skip a post, or pause a channel while you're away.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your coaching website to a month of posts in four steps
Enter your website
Maggie reads it and drafts your coaching brand profile in minutes.
Check your profile
Correct who you coach and how you work, add your programmes and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways coaches try to stay visible, and where each one runs out.
…rely on referrals?
Referrals are the best clients, but they come in waves you can't plan. And even a referred client looks you up first, so recent posts make the introduction easier.
…batch a month of posts on a Sunday?
It works until a busy month eats your Sunday. Maggie writes ahead every week, so the schedule stays full without the weekend slog.
…hire a virtual assistant or ghostwriter?
A good ghostwriter often costs a few hundred pounds a month and still needs briefing every week. Maggie writes and publishes from £15 a month, from your own brand profile.
…write it with ChatGPT?
You still brief it, rewrite it to sound like you, make a picture and post it yourself. Maggie remembers how you coach and learns your voice from your edits.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for coaches: your questions
Still unsure?
What is marketing automation for coaches?
It's software that does the repeating work of marketing a coaching practice: planning topics, writing LinkedIn posts and articles, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your coaching website, and nothing goes out until you approve it.
How do coaches get more clients online?
Coaches get more clients online by posting regularly about the problems their clients face, so people get to know how they think before booking a call, and by having articles on their own website that answer the questions people search for.
Maggie writes those posts every week for LinkedIn, your blog and other channels, and Search Console shows which articles bring people to your website.
How much does marketing automation cost for a coach?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most solo coaches, and Pro at £45 a month suits a coaching business posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should coaches start with?
Most coaches start with LinkedIn, especially business, executive and career coaches, plus their own blog for articles that people find through search and AI answers.
Instagram and Facebook are in beta and suit life and wellbeing coaches, and Google Business helps if you see clients in person. Each channel has its own posting times and queue.
Will posts sound like me?
Yes, and more so with every edit. They start from your brand profile, which holds your approach and the way you write, and get closer to your voice each time you edit a draft.
Maggie learns from those edits and can use a different voice for each channel, so LinkedIn can be more considered and Instagram more personal.
Can cmo.so write about client work without breaking confidentiality?
Yes. Posts are written around common challenges and what you've learned, not around named clients, and you can add a house rule never to mention client details.
You approve every post, so nothing about a client goes out unless you've chosen to share it with their permission.
Can it help fill my group programme or workshop?
Yes, it can. Add the dates and a link to your sign-up page, and Maggie plans a run of invitation posts across the weeks before it starts.
She doesn't take bookings or payments, so people still sign up through your own booking page or the tools you already use.
Does it send newsletters or reply to enquiries?
No, it doesn't. cmo.so writes and publishes blog and social posts; it doesn't send email newsletters or answer messages.
Posts send readers to your website, discovery call page or contact form, where you take it from there.
Is it safe to let AI post for my coaching practice?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
I coach two different audiences. Can cmo.so handle both?
Yes. If each offer has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one website, list both audiences in your brand profile, and Maggie plans posts for each.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Keep showing up for future clients, even in your busiest weeks
Enter your coaching website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time