Marketing automation for edtech companies
Schools buy on the school year's timetable, and teachers trust what other teachers say. Maggie, your AI CMO, writes classroom guides, product news and LinkedIn posts for the people who choose your product, timed to when they're deciding, and nothing goes out until your team approves it.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why edtech companies struggle to keep their marketing going
You're building for classrooms, selling to budget holders and supporting teachers at the same time. Marketing gets whatever time is left after the next release.
Many people decide, slowly
A teacher finds you, a head of department likes you, the business manager checks the budget and IT checks the data. Each wants different answers, and most of them never see your sales deck.
The year has a timetable
Schools plan next year's tools in the summer term and set up in September. Miss that window with quiet channels and you wait another year for the next chance.
Claims get checked
Teachers, parents and school leaders are rightly wary of promises about results or wellbeing. A loose line about improving grades can undo months of trust.
Features ship, nobody hears
Your product team releases something teachers asked for, it goes into the changelog, and the schools still on the fence never find out.
Schools are planning next year's budget, and your posts are already answering their questions.
It's Monday in the summer term. Heads of department are drawing up wish lists for September, your team has just released offline mode for the reading app, and your blog's last post was about a conference in the spring.
You paste your company's website into cmo.so. Maggie reads it and writes your brand profile: your reading app for primary schools, the teachers, leaders and parents who use it, what sets you apart from the bigger platforms, your competitors and your warm, teacher-friendly voice. You turn on Content Policy Guard with education rules and add a house rule of your own: never promise better grades or test scores.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on running a reading session when the school Wi-Fi drops, a LinkedIn post for school business managers on what to check before renewing a reading tool, and a post for parents on how to read together at home over the holidays. Content Policy Guard has held one line that said the app improves reading ages, with a suggested rewrite. Your head of education, added in Me → Team, adjusts it and approves all three.
The posts go out at the times you set for each channel and each comes back with its link. While your team plans September onboarding, Maggie is already planning back-to-school posts, and Search Console in cmo.so shows which classroom guides teachers are finding.
Marketing that follows the school year
Each of those problems has an answer, and your team still approves everything that goes out under your name.
Guides teachers actually search for
Classroom ideas, how-to guides, lesson tips and answers to the questions buyers ask, written for Google and for AI answers. Published to your WordPress, Webflow, Wix or Shopify site, or any site through the cmo.so API.
Blog on autopilotTimed to term dates
Budget season, back to school, exam season and the holidays. Posts are planned and queued ahead, so you're visible when schools are deciding, not after.
School-year scheduleA message for every decision maker
From one idea, posts for teachers, school leaders, business managers and parents, each in the right style: LinkedIn for leaders and trusts, Facebook and Instagram in beta for parents.
Every channelClaims checked before they go out
Turn on Content Policy Guard and posts are checked against education rules and your own house rules. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardEvery release explained
New features become blog posts and LinkedIn posts that explain what changed for teachers and pupils, so the schools still deciding hear about them too.
Product newsYour voice, built from your website
Enter your website and Maggie builds your brand profile: your product, who uses it, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a term of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Set your rules
Correct the profile, turn on Content Policy Guard with education rules and add your own, such as never promising results.
Review every draft
Your first week of posts arrives with pictures. Your team approves, edits or skips each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways edtech companies try to reach schools, and where each one runs out.
…rely on education shows and conferences?
They're great for meeting people, but they come a few times a year, and teachers who stop by your stand still look you up afterwards. Regular posts keep the conversation going between shows.
…ask the teachers on your team to write the blog?
They know the classroom best, and they're also supporting schools and shaping the product. Maggie drafts from what they know, so they only need to check and add a line.
…hire a marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and one person can't cover every audience every week. Maggie starts at £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't remember your house rules about claims. Maggie keeps your brand profile and rules, and publishes on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for edtech companies: your questions
Still unsure?
What is marketing automation for edtech companies?
It's software that does the repeating work of marketing an edtech company: planning topics around the school year, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, checks posts against education rules if you turn on Content Policy Guard, and nothing goes out until a person on your team approves it.
How do edtech companies get more customers online?
Edtech companies get more customers online by being useful to teachers before they buy and clear to the people who sign off: practical classroom guides, plain product news and regular LinkedIn posts for school leaders, timed to the school year.
Maggie writes those posts every week, queues them ahead of budget season and back to school, and Search Console in cmo.so shows which guides bring teachers to your site.
How much does it cost for an edtech company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a team posting on several channels for several audiences.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should edtech companies start with?
Most edtech companies start with their own blog and LinkedIn: the blog for teachers searching for help, and LinkedIn for school leaders, trusts and business managers.
Facebook and Instagram are in beta and suit products that parents choose or use at home, and YouTube in beta suits short walkthroughs. Each channel has its own posting times and queue.
Is it safe to use AI for marketing to schools?
It's safe when a qualified person reviews every post before it's published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break education rules as a draft with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. It doesn't make a post compliant on its own, a qualified person should still review it, and your company stays responsible for what it publishes.
Can it stop us overclaiming about learning results?
It can help. Add house rules such as never promising better grades or test scores, and a post that may break them is held as a draft with a suggested rewrite.
Your team still reads every post before approving it, so someone who knows your evidence decides how each benefit is described.
Can it plan around term dates and the school year?
Yes, it can. Add the moments that matter to your buyers, such as budget planning, back to school, exam season and the holidays, and Maggie plans topics and queues posts ahead of each one.
You can pause a channel during the holidays or a busy rollout and pick it up again when schools return.
We sell to schools and to parents. Can it write for both?
Yes. Your brand profile lists both audiences, so a post for school leaders talks about rollout and budgets while a post for parents talks about using the product at home.
If your school and family products have separate websites, add both to one account and each gets its own brand profile, channels, schedule and approvals.
Will it write about children or use pupils' photos?
No, not unless you give it something to use. Maggie writes from your website and the notes you add, and makes pictures in your brand's look; it doesn't connect to pupil or school records.
If you want to share a school's story, you add the details and get the school's permission first, and you approve the post before it goes out.
Can it write case studies about schools that use us?
Yes, from the details you give it. Add notes on what the school wanted, how they used your product and what teachers said, and Maggie writes a blog post and LinkedIn posts in your voice.
It only uses what you tell it, so you can check each school is happy to be named before you approve.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can our education team approve posts before they go out?
Yes. Add them in Me → Team, using presets such as editor or manager, and keep approvals on for every channel.
So the former teachers on your team can check the classroom posts while marketing looks after the rest.
Be in front of schools before next year's budget is set
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until your team approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time