Marketing automation for language schools
Students choose a language school months before they arrive, often from another country, and mostly from what they find online. Maggie, your AI CMO, writes course guides, exam tips and student stories for your website, Google Business and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
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Why language schools find marketing hard to keep up
Between placement tests, timetables, host families and new starters every Monday, the posts that would fill next term's classes keep slipping.
Agents take a big share of every booking
Student recruitment agents and booking websites fill places, but they take a commission and keep the relationship. A student who finds your own website and books direct costs you far less.
Enquiries come in waves you can't predict
Summer school places are booked in spring, January brings new year learners, and exam dates send people searching for a course in a hurry. If your posts stop in the busy weeks, you miss the next wave.
Apps and big chains own the search results
Search for an English course, Spanish evening classes or exam preparation and you see language apps and large chains first. A small school with a great teaching team is easy to miss.
Your school's life stays in the staff room
Graduation days, cultural trips, a student passing an exam she was nervous about. These are the stories that convince the next student, and they rarely make it onto your website.
Summer school starts in July, and your spring posts are already planned.
It's late February. Your director of studies is rewriting the timetable, half your host families need checking, and parents abroad are already asking about summer courses for teenagers.
You paste your school's website into cmo.so. Maggie reads it and writes your brand profile: your general and intensive English courses, exam preparation classes, the junior summer school, evening classes for local adults, your city and the friendly, encouraging way you talk to students. You correct one thing: you no longer offer homestay for under-16s on the adult course.
By Tuesday the drafts are waiting, each with a picture in your school's look: a blog post on how to choose between a general and an intensive course, a guide for parents on what a day at summer school looks like, a Google Business post about a free conversation evening with a button to book a place, and a LinkedIn post for local employers about business English for their teams. You approve three and add a line about your new teacher to the fourth.
The posts go out at the times you set for each channel and each comes back with its link. While you're welcoming Monday's new starters, Maggie is already planning posts for exam season, and Search Console in cmo.so shows which course guides students are finding.
A marketing assistant who knows the academic year
Each of those problems has an answer, and you still approve everything that goes out under your school's name.
Course and exam guides on your blog
Posts on choosing the right level, preparing for an exam, what to expect in your first week and life in your city, written for Google and for AI answers. Published to WordPress, Shopify, Wix or Webflow, or any site through the cmo.so API.
Blog on autopilotPlanned around enrolment dates
Spring bookings for summer school, January starters, autumn term and exam dates. Topics are planned and queued ahead, so posts keep going out during the busiest weeks.
Seasonal scheduleFound by local learners
Regular Google Business posts keep your school visible to people searching for language classes nearby, with events such as open days and conversation evenings, and buttons such as Book.
Google BusinessYour school, not a chain
Enter your website and Maggie builds your brand profile: your courses and levels, the students you teach, what makes your school different, competitors and voice. Every post starts from it.
Brand profileOne idea for every audience
One idea becomes a post for each channel in its own style: Instagram, TikTok and Facebook for students and parents (in beta), LinkedIn for employers who pay for staff language training.
Every channelA careful check before it goes out
Content Policy Guard can check posts against education rules or your own house rules and hold a risky one as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice; a qualified person should still review.
Content Policy GuardYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your school's website to a term of posts in four steps
Enter your website
Maggie reads it and drafts your school's brand profile in minutes.
Check your profile
Correct your courses and term dates, add the students you want more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways language schools fill their classes, and where each one runs out.
…rely on agents and booking websites?
They bring students from abroad, but each booking carries a commission and the student remembers the agent. Posts on your own website help students find you and book direct.
…ask a teacher to run the Instagram?
Teachers already plan lessons, mark work and run activities. Posting becomes the first thing to drop when timetables change. Maggie writes ahead and keeps your schedule full.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of course fees for a small school. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your courses, your city or your students. Maggie remembers your school and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for language schools: your questions
Still unsure?
What is marketing automation for language schools?
It's software that does the repeating work of marketing a language school: planning topics around the academic year, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your school's website, and nothing goes out until you approve it.
How do language schools get more students online?
Language schools get more students online by answering the questions students ask before they book: which course and level, what a week at the school is like, how to prepare for an exam and what the city offers. Helpful pages on your own website, an active Google Business profile and regular social posts do that.
Maggie writes those posts every week, queues them ahead of your enrolment dates, and Search Console in cmo.so shows which guides bring students to your site.
How much does marketing automation cost for a language school?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits a single school, and Pro at £45 a month suits a growing school posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should language schools start with?
Most language schools start with their own blog, for course and exam guides that students find through search, plus Google Business for local adults looking for classes nearby.
Instagram, TikTok and Facebook are in beta and suit younger students and parents choosing a summer school, and LinkedIn reaches employers who buy language training for their staff. Each channel has its own posting times and queue.
Can cmo.so help us fill summer school places?
It can help parents and students find you earlier. Maggie plans posts for the months when summer courses are booked, such as guides for parents on safety, activities and accommodation, and queues them ahead.
She doesn't take bookings or connect to your enrolment system, so families still book through your website, phone or email.
Does it write about exam preparation courses?
It does, and those guides are often what students search for first. Maggie can write guides on preparing for the exams you teach towards, what each part of the exam involves and how your course helps, based on your website and what you tell her.
She doesn't promise results or scores, and you check every post before it goes out.
Can we share student stories safely?
You can, as long as students have agreed. Tell Maggie which stories you can use, and she writes them in a warm, respectful way, or describes them without names.
cmo.so doesn't connect to student record systems, and you review every post before it goes out, so nothing personal is shared without your say.
We teach several languages. Can the posts cover all of them?
They can. Your brand profile lists every course you offer, and Maggie plans topics across them, so French, Spanish and English learners each get posts written for them.
You can ask for more posts about a course that needs filling, and fewer about one that is already full.
Is it safe to let AI post for a language school?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let one you trust run on autopilot.
Content Policy Guard can also check posts against education rules or your own house rules. These are AI suggestions, not legal or compliance advice; a qualified person should still review, and your school stays responsible for what it publishes.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
We have schools in two cities. Can cmo.so handle both?
Yes. If each school has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one website, Maggie can write posts for each city's students from the same brand profile.
Can our director of studies approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your director of studies can check course and exam posts while the marketing lead looks after the schedule.
Have next term's posts ready before the new starters arrive
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time