Marketing automation for tutors and tutoring companies
Parents start looking for a tutor after a worrying school report, before mock exams or when the 11+ is a year away. Maggie, your AI CMO, writes the revision guides and posts that help them find you at those moments, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why tutors and tutoring companies struggle to keep their marketing going
You teach after school, at weekends and in the holidays. The hours when you could write about it are the hours you're in a lesson.
Demand comes in waves
September, after mock results in January and the run-up to exams in spring are when parents search hardest. If you start posting then, your timetable is already filling with whoever they found first.
Word of mouth only goes so far
Recommendations from parents at the school gate keep you busy locally, but they don't reach the family across town, the adult learner or the student who wants online lessons.
Tutor platforms take a cut
Listing sites and agencies bring enquiries, but they take a share of every lesson and often keep the family's details. A parent who finds your own website books with you directly.
Parents need to trust you first
Before anyone books a lesson for their child, they want to know how you teach, which exam boards you know and what a session looks like. A website that only lists subjects and prices doesn't tell them.
Mock exams are a month away, and your revision posts are already queued.
It's a Sunday evening in November. You've just finished planning the week's lessons and realised the mocks start in a month, the time when parents of Year 11 students start looking for help.
You paste your tutoring website into cmo.so. Maggie reads it and writes your brand profile: your maths and science tutoring for GCSE and A level, your small group sessions and online lessons, the towns you cover, your calm, encouraging way of explaining things and the parents who are your real customers. You correct one thing: you no longer take 11+ students, to focus on secondary.
On Monday the drafts are waiting, each with a picture in your business's look: a blog post on how to plan the last four weeks before mock exams, a guide for parents on what to do after a disappointing mock result, a Google Business post about the spaces left in your Thursday group, and a Facebook post with three revision tips for science. Content Policy Guard has held one line that sounded like a promise of a grade, with a suggested rewrite. You approve three between lessons and accept the rewrite.
The posts go out at the times you set for each channel, when parents are most likely to be reading, and each one comes back with its link. While you're teaching, Maggie is already planning the Easter revision posts, and Search Console in cmo.so shows which guides parents are finding.
A marketing assistant who knows the school year
Each of those problems has an answer, and you still decide what goes out under your name.
Revision guides parents search for
Posts on how to revise for a subject, what to do after mock results and how to choose a tutor, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotPlanned around the exam calendar
Back to school, mock season, Easter revision, results day and the summer break. Posts are written and queued ahead, so parents hear from you before they start comparing tutors.
Seasonal scheduleFound by local families
Regular Google Business posts keep you visible when parents search for a tutor nearby, with updates on group spaces, holiday courses and a button to get in touch.
Google BusinessYour teaching, explained
Enter your website and Maggie builds your brand profile: your subjects and levels, how your sessions work, what sets you apart from other tutors nearby, competitors and voice. Every post starts from it.
Brand profileEducation rules, checked before you read
Turn on Content Policy Guard and posts are checked against education rules or your own, such as never promising a grade. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardApprove between lessons
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when your timetable is full.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your tutoring website to a term of posts in four steps
Enter your website
Maggie reads it and drafts your tutoring brand profile in minutes.
Check your profile
Correct your subjects, levels and area, and choose the channels parents use.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways tutors find new students, and where each one runs out.
…rely on tutor listing sites?
They bring enquiries, but they take a share of each lesson and parents compare you on price next to dozens of others. Posts on your own website and Google Business bring families who book with you directly.
…post in local parents' groups?
A post in a community group can bring a burst of messages, then it scrolls away. Guides on your own website keep being found by parents searching months later.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of lessons for a tutoring business. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, find the picture and post it yourself, and it doesn't know your subjects or the way you teach. Maggie remembers your business and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for tutors and tutoring companies: your questions
Still unsure?
What is marketing automation for tutors and tutoring companies?
It's software that does the repeating work of marketing a tutoring business: planning posts around the school year, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your tutoring website, and nothing goes out until you approve it.
How do tutors and tutoring companies get more students online?
Tutors get more students online by being easy to find when parents start worrying about exams: an active Google Business profile, helpful revision guides on their own website and regular posts before mocks, exams and the new school year.
Maggie writes those posts every week and queues them ahead of each busy period, and Search Console in cmo.so shows which ones bring parents to your site.
How much does marketing automation cost for a tutor?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most independent tutors, and Pro at £45 a month suits a tutoring company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should tutors start with?
Most tutors start with Google Business, because that's where parents searching for a tutor nearby decide, plus their own blog for revision guides.
Facebook and Instagram are in beta and suit reaching parents locally, and LinkedIn helps if you also work with schools or adult learners. Each channel has its own posting times and queue.
Can posts be ready before mock exams and results day?
They can, because Maggie plans topics around the school calendar and writes posts weeks ahead, so you can approve them before parents start searching.
Add your own dates, such as when your holiday revision courses run, and the posts will mention them.
Is it safe to use AI to write for parents and students?
It is safe when you review every post before it goes out, and approvals are on by default. You can also turn on Content Policy Guard to check posts against education rules or your own, such as never promising a grade or a school place.
These are AI suggestions, not legal or compliance advice; a qualified person should still review your posts, and your business stays responsible for what it publishes.
Will it post photos of my students?
It won't post anything you haven't approved. Maggie makes pictures in your business's look, so you don't need photos of students at all.
If you upload your own photos, only use ones you have permission to share, especially when children are in them.
Can it write for different subjects and levels?
It can. Tell her in your brand profile which subjects, levels and exams you teach, and Maggie plans topics for each, from primary reading to A level chemistry.
Tutoring companies with several tutors can make sure every subject gets its share of the plan.
Does it handle bookings or lesson scheduling?
It doesn't. cmo.so is for marketing: it writes and publishes posts, and it does not connect to booking systems or student records, or send email newsletters.
Your Google Business posts can carry a button to your contact or booking page, and you arrange lessons as you do now.
I teach online. Does local search still matter?
It matters less, but your own website matters more. Maggie writes guides that answer the questions parents and students search for wherever they live, written for Google and for AI answers.
If you also teach in person in one area, Google Business keeps you visible to families nearby.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
We're a tutoring company with several tutors. Can they approve posts?
Yes, they can. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So a head of maths can check maths posts while you look after the overall schedule.
Have your revision posts out before parents start searching
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time