Marketing automation for childcare providers
Parents choose childcare months ahead, often late at night on their phone, and your setting needs to be there when they look. Maggie, your AI CMO, writes your Google Business posts, open day news and guides for parents, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
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moonlakespa.com
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Why childcare providers struggle to keep their marketing going
Ratios come first, then nappies, meals, learning journals and parents at the door. Marketing gets whatever is left of the manager's week, which is usually nothing.
Families decide long before they visit
Expecting parents and those on parental leave start comparing settings months before they need a place. If your website and Google profile say little, they book visits elsewhere first.
You can't post the moments that matter
The best days at nursery are full of children's faces, and you rightly won't share them without care. So the feed stays empty and parents can't picture what a day with you is like.
Spaces open and close at awkward times
A September intake, a gap in the baby room, a new holiday club. By the time you've thought about telling local families, the term has started.
Parents have the same questions every week
Funded hours, settling in, meals, nappies and naps, what to pack. You answer them on show-rounds and on the phone because nothing on your website covers them clearly.
Your September places go on sale in spring, and the posts are ready before the enquiries.
You run a nursery with a baby room, a toddler room and a preschool, plus a holiday club in the summer. You have a few September places left and an open morning in three weeks, and the last Google Business post was about the Christmas nativity.
You enter your website into cmo.so. Maggie reads it and writes your brand profile: your rooms and age groups, your forest school sessions, the home-cooked meals, the villages your families come from, other settings nearby and the warm, reassuring way you talk to parents. You correct one thing and add a rule: you never name children, and pictures never show a child's face.
By Tuesday the drafts are waiting: a blog post on how settling-in sessions work in your baby room, a Google Business event for the open morning with a Book button, a Facebook post about a week of puddle-jumping in forest school and a guide for parents on what to pack for the first day. Content Policy Guard has held one sentence that read like a promise about funded hours, with a suggested rewrite. You approve three and correct the open morning's start time in the fourth.
The posts go out at the times you set for each channel, spread over the weeks before the open morning, and each comes back with its link. While you're settling a new starter, Maggie is planning the summer holiday club posts, and Search Console in cmo.so shows which parent guides families are reading.
A marketing assistant who understands that parents are trusting you
Each of those problems has an answer, and you still decide what goes out under your setting's name.
Found by local families
Regular Google Business posts keep your setting visible when parents search for a nursery or childminder nearby, with events for open days and a Book button for visits.
Google BusinessGuides that answer parents' questions
Posts on settling in, a typical day, meals, sleep, learning through play and what to pack, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Parent guidesPlanned around your year
September intakes, holiday clubs, open days, sports day and the nativity. Posts are written and queued ahead, so families hear about places and events in good time.
Seasonal schedulePictures without children's faces
Each post comes with a picture in your setting's look: toys, rooms, garden, seasons. Your brand profile can say children are never named or shown, and you check every post.
Picture looksContent Policy Guard for careful wording
Turn it on and posts are checked against education rules or your own house rules, and a risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardApprove from the office or at home
By default nothing goes out until you approve it. Check drafts in the iPhone app or at app.cmo.so at nap time, and add your deputy in Me → Team so they can approve too.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your setting's website to a term of posts in four steps
Enter your website
Maggie reads it and drafts your setting's brand profile in minutes.
Check your profile
Correct your rooms, ages and sessions, and add your rules on children's names and pictures.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways childcare providers try to fill places, and where each one runs out.
…rely on word of mouth?
Recommendations from parents are gold, but new families moving into the area, or expecting their first child, don't know anyone to ask. They search, and they find the settings that post.
…post in local parents' Facebook groups?
Group posts disappear in a day and many groups limit business posts. Your own Google Business profile and website keep working, and Maggie keeps them fresh.
…print leaflets for the library and the GP surgery?
Leaflets reach a few people once, and they can't answer a parent's questions at midnight. Guides on your website can, every time someone searches.
…write it with ChatGPT?
You still brief it, check it, find a picture and post it yourself, and it doesn't know your rooms or your rules about children's privacy. Maggie keeps your brand profile and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for childcare providers: your questions
Still unsure?
What is marketing automation for childcare providers?
It's software that does the repeating marketing work of a nursery, preschool, childminder or holiday club: writing guides for parents, posting news and events on Google Business and social channels, making pictures and publishing on schedule.
With cmo.so, Maggie does this from your setting's website, and nothing goes out until you approve it.
How do childcare providers get more families online?
Childcare providers get more families online by being easy to find and easy to trust: an active Google Business profile, clear answers to parents' questions on their own website and regular posts about daily life and upcoming places.
Maggie writes those posts every week, and Search Console in cmo.so shows which guides bring parents to your site.
How much does cmo.so cost for a nursery or childminder?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most single settings, and Pro at £45 a month suits a setting posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should childcare providers start with?
Most childcare providers start with Google Business, because that's where parents searching for a nursery nearby decide whom to visit, plus their own website for parent guides.
Facebook and Instagram are in beta and suit local parents. Each channel has its own posting times and queue.
How does cmo.so protect children's privacy?
cmo.so doesn't connect to your child records or learning journal apps, so it only knows what's on your website and what you tell it. Your brand profile can say that children are never named or described in a way that identifies them.
Pictures are made in your setting's look, not taken from your photos of children, and you review every post before it goes out.
Is it safe to let AI write for a childcare setting?
It's safe when you read every post before it's published, and cmo.so keeps approvals on by default. Content Policy Guard is optional and can check posts against education rules or your own house rules, holding a risky post as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice; a qualified person should still review, and your setting stays responsible for what it publishes.
Can posts mention funded hours and fees?
They can, if your website or brand profile describes your funded places and fees. Funding rules and amounts change, so check those details every time before you approve a post.
You can also add a house rule such as never stating a price or entitlement without linking to your own fees page.
Can cmo.so write about our inspection report?
It can write a post about your latest inspection if you tell it what the report said, in your own words. You check every quote and summary against the report before approving.
Many settings prefer a short post that links to the full report, so parents can read it for themselves.
Can cmo.so book show-rounds for us?
It doesn't connect to booking systems, so it doesn't take bookings itself. Posts link to your own enquiry form or phone number.
Google Business posts can carry events for open days and a Book button that takes parents straight to where they can arrange a visit.
Can it help us recruit practitioners?
It can write posts about what it's like to work in your setting: training, team news and your approach to children's learning, linked to your own careers page.
cmo.so doesn't post to job boards or manage applications.
We have several nurseries. Can cmo.so handle them?
It can. If each nursery has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one website, Maggie can write posts for each setting's families from the same brand profile, and each manager can approve their own through Me → Team.
Is our data safe?
cmo.so never sells or rents your data. Search Console data is only used to show your own results and plan your content, never for advertising or to train AI models.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Be the setting local parents find first
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time