STEM classroom things on white: a small wheeled robot, a breadboard with jumper wires, conical flasks, a magnifying glass, a microscope and a box of building bricks
Use case

Marketing automation for STEM education providers

Parents book holiday camps weeks ahead and schools plan workshops a term in advance, while you're busy running sessions. Maggie, your AI CMO, writes your posts for your website, Google Business and social channels before each booking window opens, and you approve every one.

Free to start · No credit card · 30 free posts

Used by 600+ users and trusted by teams at

  • aeglesriphal.com
  • moonlakespa.com
  • shop.theteagroup.com
  • clo100.com
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  • mymorez.com
  • nextidal.com
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  • theheatpumps.co.uk
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  • elliptic.co
  • med.moonlakespa.com
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  • newgenrenewables.uk
  • osmosisai.co
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  • teeza.app
  • thursdayclub.com
Sound familiar?

Why STEM education providers struggle to keep their marketing going

You're planning experiments, charging robots and packing kit for tomorrow's school visit. The posts that fill next term's places come last.

Booking windows open while you're teaching

Parents look for half-term and summer camps weeks before the holidays, and schools fix next term's enrichment days well in advance. Those are exactly the weeks you're busiest running this term's sessions.

Two audiences, two languages

Parents want to know their child will have fun and come home excited. Teachers want to know how a workshop links to what they teach and what it involves on the day. One generic post doesn't speak to either.

Great sessions leave no trace online

The bridge that held a bag of sugar, the robot that finally followed the line, the slime that went everywhere. The fun happens in the room, and your website still shows last year's timetable.

Writing about children needs care

Every post about a club or a school visit has to avoid naming pupils, oversharing about a school or promising results. Checking each one carefully takes time you'd rather spend preparing sessions.

A STEM educator's workbench: a phone showing post cards waiting for approval beside a small robot kit, a breadboard, coloured wires and a beaker
Your week with Maggie

Half-term is five weeks away, and the camp posts are already queued.

It's Monday. You ran three school workshops last week, the after-school coding club restarts on Wednesday, and you've just noticed that half-term camp bookings are slower than last year.

You paste your website into cmo.so. Maggie reads it and writes your brand profile: your coding clubs, robotics camps and school workshops, the ages you teach, the towns you cover, the providers you're compared with and the enthusiastic, jargon-free way you explain things. You turn on Content Policy Guard with education rules and add one of your own: never name a child or a school without permission.

By Tuesday the drafts are waiting, each with a picture in your look: a blog post with three kitchen-table experiments to try before camp, a Google Business update for the half-term robotics camp with a button to your booking page, a Facebook post for parents about what a day at camp looks like and a LinkedIn post for teachers about the new forces workshop for primary classes. You approve three and add a detail about lunch to the fourth.

The posts go out at the times you set for each channel, spread across the weeks before half-term, and each comes back with its link. While you're running the coding club, Maggie is already planning the summer camp posts, and Search Console in cmo.so shows which experiment guides parents are finding.

What you get with Maggie

A marketing assistant who knows the school year

Each of those problems has an answer, and you still decide what goes out under your name.

Planned around term dates

Half-term camps, summer holidays, new term club sign-ups and the weeks when schools plan enrichment. Posts are written and queued ahead of each booking window, so places fill while you're teaching.

Term schedule

Experiments and guides on your blog

At-home experiments, what children learn from coding or robotics, and how STEM skills connect to future careers, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.

Blog on autopilot

Found by parents nearby

Regular Google Business posts keep your clubs and camps visible to parents searching locally, with events for each camp and a Book button that goes straight to your booking page.

Google Business

Posts for parents and for teachers

One idea becomes a post for each channel in its own style: fun and practical on Facebook and Instagram (in beta) for parents, curriculum-minded on LinkedIn for teachers, heads and partners.

Every channel

Education rules and your own

Turn on Content Policy Guard and posts are checked against education rules or your own, such as never naming a child. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.

Content Policy Guard

Approve between sessions

By default nothing goes out until you approve it. Read drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when a camp is full.

Approvals
Inside the app

Your marketing team, in your pocket

Real screens from the cmo.so app on iPhone.

The cmo.so app home screen: monthly posts, website health scores and an AI visibility chartAsk Maggie: a chat where Maggie reviews 30 days of SEO and AI visibilityConnect your social accounts: LinkedIn, Google Business, Facebook, Instagram, YouTube and TikTokMaggie prepared your plan: look, voice, writing style and posting frequencyWrite a post once for LinkedIn, Google Business, Facebook and Instagram
How it works

From your website to a term of posts in four steps

  1. Enter your website

    Maggie reads it and drafts your brand profile, from clubs to school workshops, in minutes.

  2. Check your profile

    Correct the ages and areas you cover, add your camp dates and choose the channels you want.

  3. Review the drafts

    Your first week of posts arrives with pictures. Approve, edit or skip each one.

  4. Let them go out

    Approved posts go out at each channel's times and every one comes back with its link.

Your other options

Why not just…

The usual ways STEM education providers fill their places, and where each one runs out.

…rely on school newsletters and flyers?

A flyer in a book bag reaches one school once, and many end up at the bottom of the bag. Posts on your website, Google Business and Facebook keep reaching parents across your area every week.

…post on Facebook when places are left?

Last-minute posts reach parents after they've already booked something else. Maggie writes ahead, so your camp is in front of parents when they're still deciding.

…pay a marketing agency?

SEO and content agencies often cost around £1,000 a month, which is a lot of robot kits for a small provider. Maggie writes and publishes every week from £15 a month.

…write it with ChatGPT?

You still brief it, check it, make the picture and post it yourself, and it doesn't know your camps, your ages or your rules about children. Maggie remembers all of it and puts posts out on schedule.

Pricing

Cut the £5,900/mo marketing bill to £15/mo

Everything a marketing team does, done by Maggie.

What needs doingWithout cmo.soWith cmo.so
Full-time marketing hire£3,000/moIncluded
SEO and AI search (GEO) agency£1,000/moIncluded
Content writer, AI-assisted£500/moIncluded
Social media manager, freelance£800/moIncluded
Designed pictures for every post£300/moIncluded
SEO and GEO softwareRank tracking, site audits, AI visibility£250/moIncluded
AI writing and image tools£50/moIncluded
Working hoursOffice hours24/7
Total per month£5,900+From £15/mo

Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.

Founding member pricingLock in these prices for good.For the first 500 members, until 1 January 2027.
72days left
FreeTry it out
£0forever
No card needed
  • 5 social posts, 30 once verified
  • 15 Maggie messages a day
  • Upgrade any time
Start free
AirGetting started
£15/mo
Lowest paid plan
  • 2 posts a day
  • 60 Maggie messages a day
  • All channels
Choose Air
MaxSeveral channels
£45/mo
£75Save 40%
  • 24 posts a day
  • 300 Maggie messages a day
  • All channels
Choose Max
UltraBusy teams
£65/mo
£115Save 43%
  • 48 posts a day
  • 600 Maggie messages a day
  • All channels
Choose Ultra
EliteAgencies, many brands
£105/mo
£195Save 46%
  • 96 posts a day
  • 1,000 Maggie messages a day
  • All channels
Choose Elite

Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.

Questions STEM educators ask

Marketing automation for STEM education providers: your questions

Still unsure?

What is marketing automation for STEM education providers?

It's software that does the repeating work of marketing clubs, camps and workshops: planning posts around the school year, writing blog and social posts, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.

How do STEM education providers get more bookings online?

STEM education providers get more bookings online by being visible to parents and teachers before each booking window: an active Google Business profile, helpful posts on their own website and regular updates on the channels parents and schools use.

Maggie writes those posts every week, queues them before half-term, summer and each new term, and Search Console in cmo.so shows which posts bring people to your site.

How much does marketing automation cost for a STEM education provider?

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most local providers, and Pro at £45 a month suits a growing provider posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Which channels should STEM education providers start with?

Most start with Google Business, because that's where parents searching for clubs and camps nearby decide, plus their own blog for experiments and guides.

Facebook and Instagram are in beta and suit parents, and LinkedIn reaches teachers, heads and companies that sponsor STEM activities. Each channel has its own posting times and queue.

Is it safe to let AI write about children's activities?

It is safe when you review every post before it is published, and cmo.so keeps approvals on by default. Content Policy Guard can check posts against education rules or your own, such as never naming a child, and holds a risky post as a draft with a suggested rewrite.

These are AI suggestions, not legal or compliance advice. A qualified person should still review each post, and your organisation stays responsible for what it publishes.

Can it help us get booked by more schools?

It can help teachers and heads find you and understand what you offer. Maggie writes LinkedIn posts and blog posts about each workshop, the ages it suits and how it links to what pupils are learning.

Schools still book through your website, phone or email, since cmo.so doesn't connect to booking systems.

Can it promote holiday camps with dates and a booking link?

Yes, it can. Google Business posts can carry events for each camp and a Book button that goes to your booking page, and posts on other channels can link there too.

You add the camp dates to your brand profile or tell Maggie about them, and the posts are queued well before the holidays.

We use photos from our sessions. How does that work with children in them?

You choose which photos to share, so only pictures you have permission to use go anywhere near a post. Maggie can also make pictures in your look that show kit and activities rather than people.

Every post waits for your approval, so you can check each picture before it goes out.

What kind of posts will Maggie write for a STEM club?

She writes simple experiments families can try at home, explainers on what children learn in coding or engineering sessions, camp previews, new term sign-up reminders and posts about STEM careers for older pupils.

Each one is written for the right reader: parents on Facebook and Google Business, teachers and partners on LinkedIn.

We run clubs in several towns. Can cmo.so handle that?

Yes. If each area has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.

If they share one website, Maggie can write posts for each town's parents and schools from the same brand profile.

Which websites does it work with?

cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.

Each post is reported back with its link once it is live.

Can my tutors approve posts too?

Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.

So the tutor who runs your robotics camps can check the camp posts while you look after the school workshops.

Ready when you are

Fill next term's places before the booking rush

Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.

  • Free plan, no card needed
  • You approve every post
  • Cancel any time

Start with your website

Free to start. No card needed.

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