Marketing automation for robotics companies
Operations leaders want robots that work on their floor, with their people, without stopping production. Maggie, your AI CMO, writes the articles and LinkedIn posts that answer their questions about payback, safety and deployment, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
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Why robotics companies struggle to keep their marketing going
Your engineers are on customer sites, your product is changing fast and your buyers need a lot of convincing before they let a robot onto the floor.
Buyers worry about disruption
A plant manager wants to know how long installation takes, what happens to the line during commissioning and how operators will be trained. If your website doesn't say, they assume the worst.
Payback is the first question
Finance asks what it costs, how soon it pays for itself and what happens if volumes change. Answers that live only in your sales team's spreadsheets don't help someone researching at night.
Your experts are on site
Your applications engineers know exactly which parts are easy to pick and which floors defeat a mobile robot. They're commissioning cells, not writing blog posts.
Trade shows, then silence
You put everything into a stand, a demo cell and a burst of posts for the big automation show. Then the follow-up fades, just as visitors start looking you up.
The automation show is in five weeks, and the posts for before and after it are already drafted.
It's Monday. Your team is shipping a demo cell to an automation trade show in five weeks, two engineers are commissioning a palletising system at a customer's site, and the blog hasn't had a new article since your last funding announcement.
You enter your company's website into cmo.so. Maggie reads it and writes your brand profile: your collaborative palletising and machine tending cells, the food, packaging and contract manufacturers you sell to, the operations directors and engineers who buy them, the competitors you meet in every quote, and the straightforward, engineer-to-engineer way you explain things. You correct one thing: you no longer sell the older gantry system.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on how to work out payback for a palletising robot, an article on what happens during the week a cobot cell is installed, a LinkedIn post from your head of applications on which jobs are good first tasks for automation, and a post inviting visitors to your stand. You approve three and add a line to the payback post about the factors you always check.
The posts go out at the times you set for each channel, before and after the show, and each comes back with its link. While your engineers are on site, Maggie is already planning the next topics, and Search Console in cmo.so shows which guides operations teams are reading.
Content that helps buyers say yes to automation
Each of those problems has an answer, and your team still decides what goes out under your company's name.
Answers to the questions buyers ask
Articles on payback, installation, safety, operator training and which tasks to automate first, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotLinkedIn for operations and engineering
Posts for the company page and from your engineers' or founders' point of view, aimed at plant managers, operations directors and manufacturing engineers. Each channel gets its own voice and posting times.
LinkedInRobots in action, on video
Upload clips of your robots at work for video posts. YouTube is in beta, alongside LinkedIn, and one idea becomes a post for each channel in its own style.
Video postsBefore and after every show
Topics are planned weeks ahead around trade shows, product releases and the questions your sales team hears most, so the follow-up keeps going after the stand is packed away.
Content calendarA brand profile your engineers can check
Enter your website and Maggie builds your brand profile: products, applications, buyers, what sets you apart, SWOT, competitors and voice. Every post and picture starts from it.
Brand profileChecked before it goes out
By default nothing goes out until it's approved. Add your applications or safety leads in Me → Team so they can check technical posts before they're published.
Approvals and teamYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a steady stream of content in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your products and applications, add the sectors you sell into and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Publish on schedule
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways robotics companies try to reach buyers, and where each one runs out.
…put everything into trade shows?
Shows bring conversations, but most visitors look you up again weeks later. If your blog and LinkedIn are quiet by then, the conversation goes cold.
…leave it to distributors and integrators?
Partners sell many brands and tell your story their way. Your own website and LinkedIn are where buyers check what you actually do.
…hire a technical marketing manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and they still need weeks to learn your applications. Maggie starts from your website and learns from each edit.
…write it with ChatGPT?
You still brief it, check it, make the picture and publish it yourself, and it doesn't know your robots or your buyers. Maggie remembers your company and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for robotics companies: your questions
Still unsure?
What is marketing automation for robotics companies?
It's software that does the repeating work of marketing a robotics business: planning topics, writing blog and LinkedIn posts for operations and engineering buyers, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until your team approves it.
How do robotics companies get more customers online?
Robotics companies get more customers online by answering the practical questions operations leaders ask before they automate, such as payback, installation, safety and training, clearly and regularly on their own website and LinkedIn.
Maggie writes those articles and posts every week, and Search Console in cmo.so shows which ones bring buyers to your site, so your sales team has useful links to send.
How much does marketing automation cost for a robotics company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air is £15 a month for two posts a day, and Pro at £45 a month suits a company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should robotics companies start with?
Most start with their own blog, for detailed answers buyers search for, and LinkedIn, where operations directors, plant managers and engineers follow the industry.
YouTube is in beta and suits videos of your robots at work. Each channel has its own posting times, voice and queue.
Can cmo.so write about payback and costs?
It can write general guides on how to work out payback and what affects the cost of an automation project, starting from what your website says.
It won't invent figures or quote prices you haven't published, and your team checks every post before it's approved.
How does it handle safety topics?
It writes from what your website and brand profile say about safety, guarding and collaborative operation, and it won't invent certifications or claims.
Safety posts should be checked by someone qualified on your team, and approvals are on by default so they can be. Your company stays responsible for what it publishes.
Can we post videos of our robots?
Yes. You can upload your own clips for video posts. Uploaded videos are only used to post them and are deleted within 7 days.
YouTube is in beta, and pictures for other posts are made in your brand's look.
Will it write case studies about our customers?
It won't make up customers or results. If you've published an installation story on your website, Maggie, your AI CMO, can write posts that point readers to it.
You can add details a customer has agreed to share, and every post is approved by your team first.
Can it write for different sectors?
Yes. Your brand profile lists the sectors you sell into, such as food, logistics or electronics, and topics can be planned for each one's tasks and concerns.
One idea can also become a post for each channel, written in each one's style.
Is it safe to let AI post for a robotics company?
Yes, as long as your team approves what goes out. Approvals are on by default for every channel, and you can keep them on permanently or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Does it help us show up in AI answers?
It helps, because posts are written to give clear, quotable answers that Google and AI tools can use. AI visibility in cmo.so shows how Google's AI answers describe and mention your company.
No one can promise a place in AI answers or rankings, but specific answers to buyers' questions give you a better chance.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your marketing lead can run the schedule while an applications engineer approves anything technical.
Answer buyers' questions before they ask for a quote
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until your team approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time