Marketing automation for recruitment agencies
You sell to two markets at once: the companies that hire and the people they hire. Maggie, your AI CMO, writes hiring advice for clients and career tips for candidates every week, for your website, LinkedIn and Google Business, and you approve each one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why recruitment agencies struggle to keep their marketing going
Your consultants live on the phone, chasing roles, candidates and feedback. Marketing the agency happens in the gaps, and in recruitment there are very few gaps.
Billings come first, posts come never
A consultant with three interviews to arrange and an offer to close isn't writing a blog post. The agency's LinkedIn goes quiet in the busy months, which is exactly when clients are looking.
Two audiences, one small team
Hiring managers want market insight and help with tricky roles. Candidates want CV tips, interview advice and a reason to trust you. Writing for both every week is two jobs.
Job boards own the candidate search
Candidates searching for work in your sector or town land on the big job boards first. An agency that only lists roles there is one logo among hundreds, and its own website gets little traffic.
Every agency sounds the same
“Passionate about people”, “your trusted partner”. Clients can't tell agencies apart from their websites, so they choose on fees. Your specialism and know-how never make it into writing.
January's job hunt starts next week, and your advice is already queued.
It's the week between Christmas and New Year. Candidates will start looking in earnest in January, clients will be setting hiring plans, and your team is on leave.
You paste your agency's website into cmo.so. Maggie reads it and writes your brand profile: your specialism in finance and accounting roles, the small and mid-sized firms you recruit for, permanent and interim placements, the region you cover, what sets you apart from the big national agencies and your straight-talking voice. You correct one thing: you've stopped doing temporary admin roles.
Within minutes the drafts are waiting, each with a picture in your agency's look: a blog post on how to prepare for a finance interview, a guide for hiring managers on writing a job description people actually apply to, LinkedIn posts from the agency and from your director's point of view, and a Google Business update for people searching for an accountancy recruiter nearby. You change one line and approve the rest from your phone.
In January the posts go out at the times you set for each channel, each reported back with its link. Your consultants share the LinkedIn posts with their own networks, and Search Console in cmo.so shows which advice articles candidates found.
A marketing assistant who works both sides of the desk
Each of those problems has an answer, and you still decide what goes out under your agency's name.
LinkedIn every week
Hiring advice, market observations and candidate tips become LinkedIn posts in your voice, on the days and times you choose, so clients and candidates see you between placements.
LinkedInAdvice that candidates search for
CV tips, interview preparation, career moves in your sector and what to ask a recruiter, written for Google and for AI answers. Published to your WordPress, Webflow, Wix or Shopify site, or any site through the cmo.so API.
Blog on autopilotHelp for hiring managers
Posts on writing a good job description, running a fair interview, making an offer that gets accepted and when to use interim or permanent hires. Useful content gives clients a reason to call you before the role is urgent.
Client contentYour specialism, not a slogan
Enter your website and Maggie builds your brand profile: sectors, roles, clients, candidates, unique selling points, competitors and voice. Every post starts from your niche, so you stop sounding like every other agency.
Brand profileFound in your town
Regular Google Business posts keep each office visible to people searching for a recruitment agency near them, with buttons that take them straight to your website.
Google BusinessThe whole team can help
By default nothing goes out until it is approved. Add consultants in Me → Team with presets such as editor or manager, and approve from the web app, the iPhone app, ChatGPT or Claude.
Approvals and teamYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your agency's website to a month of posts in four steps
Enter your website
Maggie reads it and drafts your agency's brand profile in minutes.
Check your profile
Correct your sectors and regions, add the clients and candidates you want more of and choose your channels.
Review the drafts
Client advice, candidate tips and LinkedIn posts arrive with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways recruitment agencies try to stay visible, and where each one runs out.
…advertise roles on job boards?
Job boards bring applications for a live role, but candidates remember the board, not you, and clients never see it. Advice on your own website and LinkedIn builds a name that lasts beyond one vacancy.
…leave it to consultants' own LinkedIn?
Some consultants post well, but it stops when they are busy and leaves with them when they move on. Agency posts keep going every week, and your team can share them.
…hire a marketing executive?
A full-time marketing hire in the UK costs around £3,000 a month before tools. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your sectors or region. Maggie remembers your agency and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for recruitment agencies: your questions
Still unsure?
What is marketing automation for recruitment agencies?
It's software that does the repeating content work of marketing an agency: planning topics for clients and candidates, writing blog and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your agency's website, and nothing goes out until you approve it.
How do recruitment agencies get more clients online?
Recruitment agencies get more clients online by showing they know their market: useful hiring advice on their own website, regular LinkedIn posts in their specialism and an active Google Business profile for each office.
Maggie writes those every week, and the same habit brings candidates too, through career advice that answers what they search for.
How much does marketing automation cost for a recruitment agency?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits a single-office agency, and Pro at £45 a month suits a growing agency posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should recruitment agencies start with?
Most start with LinkedIn, where both hiring managers and candidates spend time, plus their own blog for advice articles and Google Business for people searching for an agency nearby.
Facebook and Instagram are in beta and suit agencies hiring for hospitality, retail, care or trades, where candidates are less often on LinkedIn. Each channel has its own posting times and queue.
Is it safe to let AI post for our agency?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Maggie works from your public website and the brand profile you check, so there's no need to share candidate or client records. cmo.so never sells or rents your data.
Does cmo.so connect to our recruitment CRM or job board?
No, it doesn't connect to recruitment CRMs, applicant tracking systems or job boards, and it never sees candidate records.
You can tell Maggie about a role you want to promote, and she can write a post about it for your blog or LinkedIn with a link to apply on your own site.
Can it write posts for both clients and candidates?
Yes. Your brand profile covers both audiences, and Maggie plans topics for each: hiring advice and market observations for clients, career and interview tips for candidates.
You choose the balance, and each channel can lean towards the audience that uses it most.
Can our consultants post as themselves?
Posts go out on the LinkedIn and other channels you connect to cmo.so. Maggie can write posts from a director's or consultant's point of view, and your team can share the agency's posts with their own networks.
Every post is reviewed before it goes out, so the voice stays right for each person.
Can it help us stand out in our specialism?
Yes, that's where it helps most. Maggie writes from your brand profile, so posts talk about the roles, sectors and region you actually know rather than general recruitment advice.
She learns from your edits, so the posts get closer to the way your consultants talk each week.
We have several offices. Can cmo.so handle them?
Yes. If each office or brand has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one website, Maggie can write Google Business posts for each office's area from the same brand profile.
Does cmo.so send emails to our candidate database?
No, it doesn't send email newsletters or run ads. Maggie writes and publishes blog and social posts.
Many agencies link to those posts from their own emails and job adverts.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
Approvals, edits and changes are kept in one place, so you always know who approved what.
Be the agency clients and candidates already know
Enter your agency's website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time