Marketing automation for HR tech companies
HR and people leaders search for answers long before they book a demo. Maggie, your AI CMO, writes the guides, product stories and LinkedIn posts that meet them there, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
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storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why HR tech companies struggle to keep their marketing going
The product team ships every fortnight, sales needs content for every deal, and the blog is somebody's side project.
A crowded category
Onboarding, performance, absence, engagement, payroll, scheduling. Every HR problem has dozens of tools, and buyers compare them on review sites before they ever reach your website.
HR buyers want answers, not features
A people manager searches for how to run fair performance reviews or how to cut onboarding admin. If your blog only talks about features, they find a template from someone else and never meet your product.
Releases go out unnoticed
A new integration or reporting feature lands, gets one line in the changelog and nothing on LinkedIn. Customers who would have loved it never hear about it.
HR topics need careful wording
Posts about absence, dismissals, pay or data touch on employment law and employee privacy. A careless line can mislead an HR manager, so every post needs checking.
Review season starts next month, and your guides are already live.
It's Monday at an HR software company of thirty people. Many of your customers run year-end performance reviews next month, you've just shipped a new review template builder, and the marketing manager is also running a trade show stand. The blog's last post is two months old.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your performance, onboarding and absence modules, the small and mid-sized companies you sell to, the HR managers and founders who buy, the tools you integrate with, your main competitors and the friendly, practical voice of your help centre. You turn on Content Policy Guard for legal rules and add your own: never present a post as legal advice.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a guide to preparing managers for review conversations, a blog post on the new template builder with a link to start a trial, a LinkedIn post for HR leaders on making reviews feel less like paperwork and a YouTube post for a short walkthrough video (in beta). Content Policy Guard has held one sentence about absence records that read like legal advice, with a suggested rewrite. You approve three and edit the fourth.
The posts go out at the times you set for each channel and come back with their links. While the team is at the trade show, Maggie is planning next month's onboarding guides, and Search Console in cmo.so shows which HR questions bring buyers to your site.
A content team for your HR product, without hiring one
Each of those problems has an answer, and your team still decides what goes out under your brand.
Guides HR people actually search for
Posts on onboarding checklists, review conversations, absence policies, engagement surveys and choosing HR software, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotEvery release, explained
Tell cmo.so what shipped and Maggie turns it into a product story for your blog and LinkedIn: the problem it solves for HR teams, how it works and who it's for.
Product updatesLinkedIn, where HR leaders are
Regular posts for HR directors, people managers and founders, in your brand's voice. One idea becomes a post for every channel, with YouTube for walkthrough videos in beta.
LinkedInLegal rules, checked first
Turn on Content Policy Guard and posts are checked against legal rules or your own, such as never presenting a post as legal advice. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardYour product, your competitors
Enter your website and Maggie builds your brand profile: modules, customers, integrations, unique selling points, a SWOT, competitors and voice. Every post starts from it, so it never reads like another vendor's.
Brand profileKnow what AI says about you
AI visibility shows how Google's AI answers describe your product when buyers ask about HR software, and Search Console shows which guides bring them to your site.
AI visibility and Search ConsoleYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your product website to a steady flow of content in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Correct your modules, customers and competitors, turn on Content Policy Guard and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways HR tech companies try to reach buyers, and where each one runs out.
…spend more on search ads?
Ads stop the day the budget does, and HR software clicks are rarely cheap. Guides on your own website keep bringing in HR managers long after they're published. cmo.so doesn't run ads; it builds the content that lasts.
…rely on software review sites?
Reviews matter, but on those sites you sit in a grid next to every competitor. Buyers who read your guides first arrive already knowing how you think.
…hire a content agency?
SEO and content agencies often cost around £1,000 a month, and still need your product team to explain every release. Maggie works from your website and brand profile, from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your product, customers or competitors. Maggie remembers your product and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for HR tech companies: your questions
Still unsure?
What is marketing automation for HR tech companies?
It's software that does the repeating work of marketing an HR product: planning topics, writing guides, product stories and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do HR tech companies get more customers online?
HR tech companies get more customers online by answering the questions HR people search for while they're still working out what they need, then showing how their product helps. That means useful guides on their own website and regular LinkedIn posts.
Maggie writes those posts every week from your brand profile, and Search Console in cmo.so shows which ones bring buyers to your site.
How much does marketing automation cost for an HR tech company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should HR tech companies start with?
Most start with their own blog, for the guides HR managers search, and LinkedIn, where HR directors and founders follow ideas and vendors.
YouTube is in beta for product walkthroughs, and Facebook and Instagram are in beta too. Each channel has its own posting times and queue.
Is it safe to use AI to write about HR and employment topics?
It is safe when a qualified person reviews every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break legal rules as a draft with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. Employment rules differ by country, a qualified person should still review posts, and your company stays responsible for what it publishes.
Will posts be too salesy for HR readers?
They don't have to be. Most posts should help an HR person do their job, with your product mentioned where it genuinely fits, and you can set that balance in your brand profile.
Maggie learns from your edits, so if a draft pushes the product too hard, soften it once and the next ones follow.
Can cmo.so announce new features and integrations?
It can. Describe what shipped in a few lines and Maggie writes a blog post and LinkedIn post that explain it in terms of what HR teams can now do.
You approve each one, so nothing is announced before it's ready.
Can it write comparison posts about competitors?
It can write fair posts on how to choose HR software and where your product fits, using the competitors in your brand profile.
Check any claim about another product before approving it; you stay in control of what is said.
Do you need access to our customers' employee data?
No access is needed at all. Maggie works from your public website and the brand profile you check, and cmo.so doesn't connect to your product, HR records or customer systems.
cmo.so never sells or rents your data, and Search Console data is never used for advertising or to train AI models.
We sell in several countries. Can posts reflect that?
They can. If each market has its own website, add each one to the same account with its own brand profile, channels, schedule and approvals.
Because employment rules differ, posts can be written for a specific country, and the people who know that market can approve them.
Can product, sales and marketing all approve posts?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So the product manager can check a release post while marketing looks after the guides.
Can our developers use cmo.so from their own tools?
Yes. Besides the web app at app.cmo.so and the iPhone app, cmo.so has an MCP server and a CLI for developers.
You can also ask Maggie from ChatGPT or Claude through the cmo.so connector.
Meet HR buyers while they're still researching
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time