Maritime things on white: a ship's brass compass, a coil of mooring rope, a model container ship, a hard hat and a rolled nautical chart
Use case

Marketing automation for maritime companies

Ship owners, operators and port teams choose suppliers they have heard of for years. Maggie, your AI CMO, keeps your name in front of them with articles and LinkedIn posts about what you do at sea and in port, and nothing goes out until you approve it.

Free to start · No credit card · 30 free posts

Used by 600+ users and trusted by teams at

  • aeglesriphal.com
  • moonlakespa.com
  • shop.theteagroup.com
  • clo100.com
  • logtrics.io
  • mymorez.com
  • nextidal.com
  • otisapp.com
  • storaitelling.com
  • theheatpumps.co.uk
  • web-translations.com
  • exposeai.tech
  • orielipo.com
  • whitelabelcrowd.fund
  • elliptic.co
  • med.moonlakespa.com
  • netdex.co.il
  • orawellness.uk
  • reenest.com
  • syngage.ai
  • thepenthouseliving.com
  • zengolf.studio
  • imaintain.uk
  • rebuildingsociety.com
  • aurasocial.world
  • goaimex.com
  • moneyparents.com
  • newgenrenewables.uk
  • osmosisai.co
  • saunders.ac
  • teeza.app
  • thursdayclub.com
Sound familiar?

Why maritime companies struggle to keep marketing going

The work happens on vessels, in yards and across time zones. Writing about it comes last, and the industry is small enough that a quiet year gets noticed.

Your experts are at sea or in dry dock

The superintendents, naval architects and engineers who could explain your work best are on board, on a yard visit or on a call with an owner. A blog post is never the most urgent thing.

Long buying cycles, few buyers

A fleet manager might choose a coating, a software platform or a ship management partner once every few years. If you're silent in between, they remember whoever kept posting.

Trade shows come and go

You spend months preparing for the big maritime exhibitions, meet a room full of buyers, then go quiet until the next one. The conversations fade with the lanyards.

Rules change faster than your website

Emissions rules, fuel choices and new reporting all raise questions owners search for and ask AI. If your site still describes last decade's fleet, someone else answers them.

A marine superintendent's desk: a phone showing post cards waiting for approval beside a rolled nautical chart, a brass compass, a hard hat and binoculars
Your week with Maggie

Back from the exhibition, and the follow-up posts are already queued.

It's Monday after a week at a maritime exhibition. You have a pocket full of business cards from operators and owners, and your LinkedIn page last posted the week before you left.

You paste your company website into cmo.so. Maggie reads it and writes your brand profile: your services, the vessel types and trades you work with, the owners, operators and ports you serve, what sets you apart from the larger players, and the plain, practical way your engineers talk. You correct one thing: you no longer service the Gulf, and you've added a new office in Singapore.

By Tuesday the drafts are waiting, each with a picture in your company's look: a blog post explaining what operators should check before choosing a hull cleaning partner, a LinkedIn post summarising the three questions buyers asked most at the stand, a LinkedIn post introducing the Singapore team and a short article on preparing for an emissions survey. You approve three and add a detail from a recent dry docking to the fourth.

They go out at the times you set for each channel, and each comes back with its link. Next week Maggie plans posts on fuel efficiency for the autumn, and Search Console in cmo.so shows which articles owners are finding.

What you get with Maggie

A steady voice in a small, close-knit industry

Each of those problems has an answer, and your team still decides what goes out under your company's name.

Articles owners and operators search for

Posts on fuel efficiency, maintenance, crewing, port operations, digital tools and the rules your buyers face, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.

Blog on autopilot

LinkedIn where the industry talks

Regular LinkedIn posts in your company's voice: project updates, team introductions, lessons from the yard and thoughts on where the industry is heading, so buyers see you between trade shows.

LinkedIn

Your fleet knowledge, in your voice

Enter your website and Maggie builds your brand profile: services, vessel types, trades, customers, what makes you different, competitors and voice. Every post starts from it, so nothing reads like a generic shipping news feed.

Brand profile

Planned around your calendar

Exhibitions, new rules coming into force, a new office or vessel delivery. Posts are planned and queued around the dates that matter, so your schedule stays full while your team is travelling.

Planned ahead

Found by ports and local customers

For yards, chandlers and port service companies, Google Business posts keep each location visible to people searching nearby, with buttons that take them straight to you.

Google Business

Approve from anywhere

By default nothing goes out until you approve it. Read drafts in the iPhone app or at app.cmo.so from an airport lounge or a yard office, edit a line, or pause a channel.

Approvals
Inside the app

Your marketing team, in your pocket

Real screens from the cmo.so app on iPhone.

The cmo.so app home screen: monthly posts, website health scores and an AI visibility chartAsk Maggie: a chat where Maggie reviews 30 days of SEO and AI visibilityConnect your social accounts: LinkedIn, Google Business, Facebook, Instagram, YouTube and TikTokMaggie prepared your plan: look, voice, writing style and posting frequencyWrite a post once for LinkedIn, Google Business, Facebook and Instagram
How it works

From your company website to a steady flow of posts in four steps

  1. Enter your website

    Maggie reads it and drafts your company's brand profile in minutes.

  2. Check your profile

    Correct the vessel types, trades and offices, and choose the channels you want.

  3. Review the drafts

    Your first week of posts arrives with pictures. Approve, edit or skip each one.

  4. Let them go out

    Approved posts go out at each channel's times and every one comes back with its link.

Your other options

Why not just…

The usual ways maritime companies stay visible to buyers, and where each one runs out.

…rely on trade shows?

Exhibitions are where many deals start, but they come round once or twice a year and cost a great deal to attend. Regular posts keep the conversations going in between.

…pay for trade magazine features?

A sponsored feature reaches readers once, then it's gone. Articles on your own website and LinkedIn keep being found by owners researching the same questions months later.

…hire a marketing manager?

A full-time marketing hire in the UK costs around £3,000 a month before tools, and they still need your engineers' time to get the details right. Maggie drafts from your profile so your engineers only review.

…write it with ChatGPT?

You still brief it, check it, make the picture and post it yourself, and it doesn't know your vessels, trades or customers. Maggie remembers your company and posts on schedule.

Pricing

Cut the £5,900/mo marketing bill to £15/mo

Everything a marketing team does, done by Maggie.

What needs doingWithout cmo.soWith cmo.so
Full-time marketing hire£3,000/moIncluded
SEO and AI search (GEO) agency£1,000/moIncluded
Content writer, AI-assisted£500/moIncluded
Social media manager, freelance£800/moIncluded
Designed pictures for every post£300/moIncluded
SEO and GEO softwareRank tracking, site audits, AI visibility£250/moIncluded
AI writing and image tools£50/moIncluded
Working hoursOffice hours24/7
Total per month£5,900+From £15/mo

Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.

Founding member pricingLock in these prices for good.For the first 500 members, until 1 January 2027.
72days left
FreeTry it out
£0forever
No card needed
  • 5 social posts, 30 once verified
  • 15 Maggie messages a day
  • Upgrade any time
Start free
AirGetting started
£15/mo
Lowest paid plan
  • 2 posts a day
  • 60 Maggie messages a day
  • All channels
Choose Air
MaxSeveral channels
£45/mo
£75Save 40%
  • 24 posts a day
  • 300 Maggie messages a day
  • All channels
Choose Max
UltraBusy teams
£65/mo
£115Save 43%
  • 48 posts a day
  • 600 Maggie messages a day
  • All channels
Choose Ultra
EliteAgencies, many brands
£105/mo
£195Save 46%
  • 96 posts a day
  • 1,000 Maggie messages a day
  • All channels
Choose Elite

Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.

Questions maritime companies ask

Marketing automation for maritime companies: your questions

Still unsure?

What is marketing automation for maritime companies?

It's software that does the repeating work of marketing a maritime business: planning topics, writing articles and LinkedIn posts about your services and the questions buyers ask, making pictures and publishing on schedule.

With cmo.so, Maggie does all of it from your company website, and nothing goes out until you approve it.

How do maritime companies get more customers online?

Maritime companies get more customers online by staying visible to the small group of owners, operators and port teams who buy, with useful articles on their own website and regular LinkedIn posts between trade shows.

Maggie writes those posts every week from your brand profile, and Search Console in cmo.so shows which articles bring buyers to your site.

How much does marketing automation cost for a maritime company?

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a company posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Which channels should maritime companies start with?

Most maritime companies start with LinkedIn, because that's where owners, operators, superintendents and brokers follow the industry, plus their own blog for articles buyers search for.

Yards, chandlers and port service businesses should add Google Business. YouTube is in beta and suits companies with product or vessel videos. Each channel has its own posting times and queue.

Can the posts handle technical subjects?

They can, because they start from your website and the brand profile your team checks. Maggie writes in plain, accurate language about your services, the vessels you work with and the questions your buyers ask.

Your engineers review every post before it goes out, and Maggie learns from their edits, so the detail gets closer to how they would put it.

Will cmo.so write about new emissions and fuel rules?

It can explain, in general terms, what changing rules mean for your customers and how your services help, so owners researching the subject find your company.

These are general explainers, not legal or compliance advice, and your team should check every detail before approving. You can also add house rules, such as never naming a customer without permission.

Can cmo.so write about projects without naming clients?

It can, and you decide what is shared. Tell Maggie in your brand profile which customers may be named and which may not, and she writes project posts that describe the vessel type, the work and the result without giving away who it was for.

You read every post before it goes out, so nothing confidential is published without your say.

We have offices in several countries. Can cmo.so handle that?

If each office has its own website, add every site to one account and each gets its own brand profile, channels, schedule and approvals.

If you share one global website, Maggie can write posts aimed at each region's customers from the same brand profile, and you can add colleagues in Me → Team to approve them.

Is it safe to let AI post for our company?

It's safe because nothing goes out until it's approved. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.

Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.

Does it help with how AI describes our company?

It does. AI visibility in cmo.so shows how Google's AI answers describe and mention your company when buyers ask about your services.

Maggie writes clear, quotable answers to the questions buyers ask, which gives AI answers something accurate to draw on.

Which websites does it work with?

cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.

Each post is reported back with its link once it is live.

Can my team approve posts while travelling?

Yes. The cmo.so app works on iPhone and on the web at app.cmo.so, so a manager can approve a post from a port, a yard or a hotel.

In Me → Team you can add colleagues with presets such as editor or manager and choose what each can see or change.

Ready when you are

Stay in view between trade shows

Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.

  • Free plan, no card needed
  • You approve every post
  • Cancel any time

Start with your website

Free to start. No card needed.

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