Marketing automation for farms and agricultural businesses
The farm runs on the seasons, and so does the moment people go looking for your produce. Maggie, your AI CMO, writes posts for your farm shop, your website and your channels ahead of every harvest, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why farms struggle to keep their marketing going
Animals, weather and machinery don't keep office hours. Posting about the farm comes after everything else on the farm.
The busiest weeks leave no time to post
Lambing, haymaking, harvest and the run-up to Christmas are exactly when you have the most to sell and the least time to tell anyone. The farm's Facebook page goes quiet just when it matters.
Visitors can't find what's on
Families searching for pick-your-own strawberries, a pumpkin patch or Christmas trees nearby want dates, opening times and what's ripe this week. If your Google Business profile and website don't say, they go to the farm that does.
Your story stays in the field
How you look after the soil, the breed you rear, why your eggs taste different. You tell it brilliantly at the farmers' market, but a shopper reading your website sees a price list and an opening times table.
Trade buyers never hear from you
Restaurants, butchers, farm shops and wholesalers could take more of your produce, and other farms could use your contracting services. Without regular posts where they look, word of mouth only reaches so far.
The strawberries will be ready in three weeks, and the posts saying so are already queued.
It's Monday, the first fruit is setting in the polytunnels and pick-your-own opens in about three weeks. Last year half your visitors asked why you hadn't posted the opening date sooner.
You paste your farm's website into cmo.so. Maggie reads it and writes your brand profile: your farm shop, your pick-your-own fields, the beef and lamb you rear on grass, the villages and towns your customers drive from, and the friendly, down-to-earth way you talk about the farm. You correct one thing: you've stopped doing veg box deliveries.
By Tuesday the drafts are waiting, each with a picture in your farm's look: a blog post on what to bring to pick-your-own and how to keep strawberries fresh, a Google Business event for opening weekend with a button to your website, a Facebook post about the first fruit in the tunnels and a LinkedIn post for local restaurants about your grass-fed beef. You approve three in the yard and add the car park details to the fourth.
The posts go out at the times you set for each channel, and each comes back with its link. While you're out on the tractor, Maggie is already planning posts for the pumpkin patch in October, and Search Console in cmo.so shows which seasonal pages people are finding.
A marketing assistant who knows the farming year
Each of those problems has an answer, and you still decide what goes out under your farm's name.
Seasonal guides on your website
What's ripe this week, how to cook a cut of beef, why grass-fed matters, what to expect on a farm visit, written for Google and for AI answers. Published to your WordPress or WooCommerce, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotFound by families nearby
Regular Google Business posts keep your farm shop and attractions visible in local search, with events for opening weekends, offers on seasonal boxes and buttons that take people straight to your site.
Google BusinessPlanned around the farming calendar
Lambing, pick-your-own, harvest, pumpkins, Christmas turkeys and trees. Posts are written and queued ahead, so they keep going out while you're busiest outside.
Seasonal scheduleYour farm's story, told well
Enter your website and Maggie builds your brand profile: what you grow and rear, who buys it, what sets you apart from the supermarket, competitors and voice. Every post and picture starts from it.
Brand profilePosts for shoppers and for trade
One idea becomes a post for each channel in its own style: Facebook and Instagram for local families (in beta), LinkedIn for restaurants, butchers, wholesalers and other farms that buy your produce or services.
Every channelApprove from the yard
By default nothing goes out until you approve it. Check drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when the weather closes the fields.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your farm's website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your farm's brand profile in minutes.
Check your profile
Correct what you grow and sell, add your seasonal dates and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways farms try to bring in customers, and where each one runs out.
…post on Facebook when it rains?
Rainy days are rarely when people are planning a farm visit, and the sunny weeks are when you're flat out. Maggie writes ahead and keeps posts going out whatever the weather.
…rely on farmers' markets and word of mouth?
They build loyal customers, but only among people who already know you. Posts on your website and Google Business reach families and buyers searching for what you sell right now.
…advertise in the local paper?
An advert runs once and is gone. Guides on your own website keep bringing people in every season, and Maggie publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your fields, your animals or your opening times. Maggie remembers your farm and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for farms and agricultural businesses: your questions
Still unsure?
What is marketing automation for farms and agricultural businesses?
It's software that does the repeating work of marketing a farm: planning posts around the farming year, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your farm's website, and nothing goes out until you approve it.
How do farms and agricultural businesses get more customers online?
Farms get more customers online by being easy to find when people are looking: an active Google Business profile, seasonal pages on their own website that say what's available and when, and regular posts before every busy season.
Maggie writes those posts every week, queues them ahead of each harvest and event, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for a farm?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most farms, and Pro at £45 a month suits a farm with a shop, attractions and trade customers posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should farms start with?
Most farms start with Google Business, because that's where people searching for a farm shop or pick-your-own nearby decide, plus their own website for seasonal guides.
Facebook and Instagram are in beta and suit local families, and LinkedIn reaches restaurants, wholesalers and other farms if you sell to trade. Each channel has its own posting times and queue.
Can cmo.so promote our pick-your-own or pumpkin patch?
Yes, cmo.so can promote both well ahead of time. Maggie writes posts ahead of each opening, and Google Business posts can carry events with dates, offers and a button to your website.
She doesn't take bookings or sell tickets, so visitors still book or buy through your own website or system.
Can posts change when the weather changes?
You stay in control of timing. If rain closes the fields, you can skip a post or pause a channel in a tap, and edit any draft before it goes out.
Approvals are on by default, so nothing goes out that you haven't seen.
We also supply restaurants and wholesalers. Can cmo.so reach them?
Yes. LinkedIn posts can speak to chefs, butchers, farm shops and wholesale buyers about your produce, your supply and how you farm, while your other channels speak to local families.
One idea becomes a post for each channel, written in that channel's style.
Will cmo.so update our farm shop stock or prices?
No, cmo.so stays out of your online shop. Maggie writes and publishes posts; she never changes products, prices or stock in your online shop.
She can link posts to your meat boxes, seasonal produce or shop page, so a recipe or guide sends readers straight to something they can buy.
Can it write about how we farm without overclaiming?
It writes from what your website and brand profile say about how you farm. Maggie doesn't invent certifications, figures or awards.
Keep only what you can stand behind in your profile, and edit any line before approving it, because your farm stays responsible for what it publishes.
Is it safe to let AI post for my farm?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Our farm shop and our contracting business have separate websites. Can cmo.so handle both?
Yes. Add both websites to one account and each gets its own brand profile, channels, schedule and approvals.
So the farm shop can talk to families while the contracting business talks to other farmers, each in its own voice.
Can my family approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So whoever runs the farm shop can approve its posts while you keep an eye on the rest.
Have next season's posts ready before the crop is
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time