Marketing automation for environmental consultancies
Developers and architects call an environmental consultant when a planning application depends on it, and they call the one they already know. Maggie, your AI CMO, writes the articles and LinkedIn posts that make your consultancy that name, and you approve every one.
Free to start · No credit card · 30 free posts
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Why environmental consultancies struggle to keep their marketing going
Your ecologists, scientists and assessors are in the field or writing reports. Marketing happens in the gaps, and in survey season there are no gaps.
Survey season swallows everything
From spring onwards your team is out at dawn and dusk doing bat, bird and protected species surveys, then writing up. That's exactly when developers are lining up next year's applications and choosing who to call.
Clients call you too late
A housebuilder finds out at pre-application stage that a survey can only be done in certain months, and the programme slips. Clear early guidance on your website would have brought them to you sooner.
New rules, and no time to explain them
Biodiversity net gain, nutrient neutrality, flood risk and air quality all create questions for developers and landowners. You know the answers, but nobody has time to turn them into articles.
Work comes from a few referrers
Planning consultants and architects pass work your way, but when one of them retires or changes firm, a whole stream of projects goes quiet. Few clients find you through search.
Survey season starts next month, and the posts that bring in next year's work are already queued.
It's late March. Your ecologists are booking survey slots for the season ahead, and you know that once May arrives nobody in the office will write a word for the website until autumn.
You enter your consultancy's website into cmo.so. Maggie reads it and writes your brand profile: your ecology, arboriculture and contaminated land services, the housebuilders, land promoters and architects you work with, the region you cover, and the plain, careful way you explain technical findings. You correct one thing: you no longer offer noise assessments in-house.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on when to book protected species surveys so a planning application isn't delayed, a LinkedIn post explaining what biodiversity net gain means for small housing sites, an article on what a preliminary ecological appraisal covers, and a Google Business update for people searching for an ecologist nearby. You approve three and add a line about your seasonal booking calendar to the fourth.
The posts go out at the times you set for each channel, spread through the summer, and each comes back with its link. While your team is out at dusk with bat detectors, Maggie keeps planning the next topics, and Search Console in cmo.so shows which guides developers are reading.
A marketing assistant who works around the survey calendar
Each of those problems has an answer, and your consultancy still decides what goes out under its name.
Guides developers search for
Articles on survey timing, net gain, flood risk, contaminated land and what a planning authority will ask for, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotWritten before the field season
Topics are planned weeks ahead and queued, so posts keep going out from spring to autumn while your team is surveying, and you can pause a channel any week you need to.
Seasonal scheduleLinkedIn for the people who refer you
Posts for planning consultants, architects, land agents and housebuilders, on the questions they bring to you. Written in your consultancy's voice or from a director's point of view.
LinkedInYour services, described properly
Enter your website and Maggie builds your brand profile: services, clients, region, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileFound by local searches
Regular Google Business posts keep each office visible when someone searches for an ecologist, arborist or environmental consultant nearby, with buttons that take them straight to your enquiry page.
Google BusinessChecked by someone who knows
By default nothing goes out until it's approved. Add your principal ecologist or technical director in Me → Team so they can read technical posts before they're published.
Approvals and teamYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your consultancy's website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your consultancy's brand profile in minutes.
Check your profile
Correct your services and region, add the clients you work with most and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways environmental consultancies try to win work, and where each one runs out.
…rely on referrals from planning consultants?
Referrals are valuable, but they depend on a handful of people. Articles and LinkedIn posts let developers and land promoters find you directly, and give your referrers something useful to share.
…ask the ecologists to write in winter?
Winter is for report writing, habitat assessments and planning the next season, and a burst of posts in January leaves the summer silent. Maggie spreads posts across the whole year.
…hire a marketing manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools. Maggie writes and publishes every week from £15 a month, and your team keeps the final say.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your services or region. Maggie remembers your consultancy and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for environmental consultancies: your questions
Still unsure?
What is marketing automation for environmental consultancies?
It's software that does the repeating work of marketing an environmental consultancy: planning topics, writing blog and LinkedIn posts that answer developers' questions, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your consultancy's website, and nothing goes out until you approve it.
How do environmental consultancies get more clients online?
Environmental consultancies get more clients online by answering the questions developers, architects and landowners ask before a planning application, clearly and early, on their own website, LinkedIn and Google Business profile.
Maggie writes those answers every week, queues them around the survey calendar, and Search Console in cmo.so shows which guides bring people to your site.
How much does marketing automation cost for an environmental consultancy?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a consultancy posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should environmental consultancies start with?
Most start with their own blog, for guides developers search for, and LinkedIn, where planning consultants, architects and housebuilders spend their working day.
Google Business helps if clients search for an ecologist or consultant near them, especially with more than one office. Each channel has its own posting times and queue.
Can posts be planned around survey seasons?
Yes, they can. Topics are planned weeks ahead, so you can approve a batch before the field season starts and let them go out on schedule through the summer.
Good timing topics, such as when to book a bat survey, can go out in the months when developers are planning their applications.
Can cmo.so explain biodiversity net gain and other rules to clients?
It can write clear, general explainers on topics such as biodiversity net gain, flood risk or contaminated land, starting from what your website says about your services.
These are general guides, not advice on a particular site, and a qualified member of your team should read each one before it's approved.
How does it handle technical accuracy?
It starts from your website and brand profile, and approvals are on by default, so a technical director can check every draft. Maggie learns from the corrections you make.
If your services or methods change, update your brand profile and new posts follow it.
Will it write about our projects and clients?
It won't invent projects, clients or results. If you've published project pages on your website, Maggie, your AI CMO, can write posts that point readers to them.
You can add details you're happy to share, and you approve every post before it goes out.
Can it help us win public sector and framework work?
It helps you look established and active when a buyer checks your website and LinkedIn before shortlisting. Regular, useful articles show what you know.
cmo.so doesn't fill in tenders or framework applications, so bids are still written by your team.
Is it safe to let AI post for an environmental consultancy?
Yes, as long as someone at your consultancy approves what goes out. Approvals are on by default for every channel, and you can keep them on permanently or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
We have offices in several regions. Can cmo.so handle that?
It can. If each office has its own website, add each one to your account with its own brand profile, channels, schedule and approvals.
If you share one website, posts can be written for each region's clients from the same brand profile.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your marketing coordinator can manage the schedule while a senior ecologist approves technical posts.
Have next season's posts ready before the surveys start
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time