Marketing automation for health and safety consultancies

It's software that does the repeating work of marketing a safety consultancy: planning topics around the questions employers ask, writing guides and LinkedIn posts, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your consultancy's website, and nothing goes out until someone at your firm approves it.

Health and safety consultancies get more clients online by answering the questions employers search before they call: whether they need a risk assessment, what an audit involves, which training their staff need, on their own website, LinkedIn and Google Business.

Maggie writes those answers every week for your services, and Search Console shows which ones bring people to your site.

It is safe when a competent person reviews every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that might break legal rules or your own house rules as a draft, with a suggested rewrite.

Content Policy Guard gives AI suggestions, not legal or compliance advice. A qualified person at your firm should still review each post, and your firm stays responsible for what it publishes.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing consultancy posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Most start with their own blog for clear guides, LinkedIn for the managers and directors who hire consultants, and Google Business for local businesses and training courses.

Facebook, Instagram, YouTube and TikTok are in beta. Each channel has its own posting times and queue, and one idea can become a post for every channel in its own style.

They shouldn't, and you can make that a rule. Add a house rule to Content Policy Guard, such as “no post may tell a reader their workplace is compliant”, and posts that might break it are held as drafts with a suggested rewrite.

Your consultants still read every post before it goes out, because only a person can judge how it reads to a business owner in that situation.

Each post can be written for one sector at a time. Maggie can write for construction, manufacturing, warehouses, schools, care homes, offices or hospitality, from your brand profile and the services you list.

You can tell her which sectors matter most this quarter, and she plans topics around them.

It can keep your courses in front of people. Maggie writes posts and Google Business events for your next first aid, fire marshal, manual handling or IOSH course, with a button to your booking page.

cmo.so doesn't take bookings or connect to booking systems, so places are still booked through your own website or booking page.

It can draft a post about a change once you've confirmed the facts. Maggie writes from your website and brand profile, so for anything new, tell her what has changed and check the draft against the official guidance before approving it.

That way every post about the law has been read by someone who knows it.

No, cmo.so doesn't need any client reports. Maggie works from your public website and the brand profile you check.

cmo.so never sells or rents your data, and Search Console data is never used for advertising or to train AI models.

cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.

Each post is reported back with its link once it is live.

Your whole team can take part. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.

So each consultant can check posts about their own speciality before anything goes out.