Marketing automation for sustainable fashion brands

It's software that handles the repeating work of marketing an ethical clothing label: planning posts around your collections, writing blog and social posts, making pictures and publishing them on schedule.

With cmo.so, Maggie does this from your shop's website and brand profile, and nothing goes out until you approve it.

Sustainable fashion brands get more customers online by explaining what makes their clothes worth it: care guides, fibre explainers and maker stories on their own shop, plus regular posts between collection drops.

Maggie writes those posts every week and queues them ahead of each drop, and Search Console in cmo.so shows which ones bring people to your shop.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most small labels, and Pro at £45 a month suits a growing brand posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.

Most labels start with their own shop's blog for care guides and maker stories, plus Instagram, which is in beta along with Facebook and TikTok, because that's where shoppers discover small brands.

LinkedIn helps if you want boutiques and stockists, and Google Business suits a shop or studio people can visit. Each channel has its own posting times and queue.

It starts from what you tell it. Maggie writes from your brand profile, so add the certifications, materials and facts you can back up, and the claims you never want to make.

Content Policy Guard can check posts against those house rules and hold a risky one as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice, so a qualified person should still review claims, and you stay responsible for what you publish.

Yes, because nothing goes out until you approve it. Approvals are on by default for every channel, and you can let a channel you trust run on autopilot.

Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.

Yes, they can do that calmly and without sounding defensive. Maggie writes about fibre, construction, fair pay in your supply chain and cost per wear, from what is in your brand profile.

Each post can link to the product it talks about, so a reader can see the piece and its price straight away.

No, cmo.so never changes products, prices or stock in your shop. Maggie writes and publishes posts, and links them to your product and collection pages.

When a style sells out, you can skip its posts or pause a channel.

Yes. If you offer repairs, a resale section or a take-back scheme, add it to your brand profile and Maggie plans posts around it, such as a repair week or a guide to sending old pieces back.

These posts often suit Instagram and the blog best, and they give shoppers a reason to come back between collections.

Yes. Each channel has its own voice and post template, so Instagram can speak to shoppers while LinkedIn speaks to boutiques, concept stores and buyers.

One idea, such as a new fabric, can become both a shopper post and a stockist post, each in the style of its channel.

cmo.so publishes to Shopify, WordPress (including WooCommerce), Wix and Webflow, and to any other website through the cmo.so API.

Each post is reported back with its link once it is live.

Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.

So whoever runs your Instagram can approve social posts while you check anything that makes a sustainability claim.