Marketing automation for fashion brands

It's software that does the repeating work of marketing a clothing label: planning posts around drops and seasons, writing styling guides and social posts, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your brand's website, and nothing goes out until you approve it.

Fashion brands get more customers online by being found when shoppers are deciding what to wear: styling and fit guides on their own website, regular posts on the social channels their customers use, and product pages that answer real questions.

Maggie writes those posts every week around your drops and seasons, and Search Console in cmo.so shows which guides bring shoppers to your store.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most small labels, and Pro at £45 a month suits a growing brand posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Most fashion brands start with their own blog for styling and fit guides, plus Instagram, which is in beta alongside Facebook and TikTok.

LinkedIn reaches boutiques, buyers and stockists if you sell wholesale, and Google Business matters if you have a shop or studio people visit. Each channel has its own posting times and queue.

Yes, it does. cmo.so publishes blog posts straight to Shopify, as well as WordPress (including WooCommerce), Wix and Webflow, and any other site through the cmo.so API.

Each post is reported back with its link once it is live.

No, cmo.so stays out of your store's settings. Maggie writes and publishes posts; she never changes products, prices or stock in your store.

She can link posts to the pieces and collections they mention, so a styling guide sends readers straight to something they can buy.

A run of posts, not just one announcement: a first look at the collection, styling guides for key pieces, fit and fabric notes, care tips and posts for stockists, spread across the weeks before and after the drop.

Every post comes with a picture in your brand's look, you choose the picture look for each channel, and you can edit or skip any post before it goes out.

It can, using what your website and brand profile say about your materials, mills and makers. Maggie doesn't invent certifications, figures or claims.

Keep anything you can't back up out of your profile, and edit any line before approving it, because your brand stays responsible for what it says about its products.

They will, unless you tell them not to. Posts go out on schedule, and you can skip a post about a sold-out piece or pause a channel at any time.

Maggie then moves on to the next pieces and topics in your plan.

Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.

Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.

Yes. If each label has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.

Each label keeps its own voice and picture look, so posts for one never sound like the other.

Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.

So your social media person can approve Instagram posts while you keep an eye on the blog.