Marketing automation for footwear brands
Before anyone buys shoes online they want to know how they fit, how they wear in and how to look after them. Maggie, your AI CMO, writes those answers and your launch posts for your shop and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why footwear brands struggle to keep their marketing going
Samples, factory emails, size runs and returns fill the week. The posts that would sell the next season come last.
Fit questions cost you sales
“Do they come up small?” “Are they good for wide feet?” “Will the leather stretch?” Every unanswered question in a customer's head is a basket left behind or a pair sent back.
Launches outrun the content
A new colourway, the autumn boots or a restock of your best-selling sandal goes live with a couple of photos. The blog post, the care guide and the follow-up posts never catch up.
Big names own the search
Searches for “best walking boots” or “vegan leather trainers” fill up with large retailers and review sites. A smaller brand needs its own helpful pages to be found at all.
The craft goes untold
Goodyear welting, recycled soles, a family workshop or a new last you spent a year on. It's what makes your shoes worth the price, and it rarely gets past the About page.
The autumn boots land in the warehouse next month, and the posts are already written.
It's Monday. The final samples of your autumn boots arrived on Friday, the stock lands in four weeks, and the product pages still say “coming soon”.
You paste your brand's website into cmo.so. Maggie reads it and writes your brand profile: your boots, trainers and loafers, the leathers and soles you use, the walkers and city commuters who buy them, the brands people compare you with and the down-to-earth way you talk about shoes. You correct one thing: the whole range now comes in half sizes.
By Tuesday the drafts are waiting, each with a picture in your look: a blog post on how to choose the right size in a leather boot, a care guide for waxed leather through a wet winter, an Instagram post (in beta) counting down to the launch and a LinkedIn post for the independent shops that stock you. You approve three from your phone and change a sentence about sizing in the fourth.
The posts go out at the times you set for each channel, spread across the weeks before launch, and each comes back with its link. Search Console in cmo.so shows which fit and care guides people are finding, so you know what to write about next season.
A marketing assistant who knows a welt from a midsole
Each of those problems has an answer, and you still decide what goes out under your brand's name.
Fit, care and buying guides
Posts on sizing, breaking shoes in, caring for leather and suede, and which pair suits which job, written for Google and for AI answers. Published to your Shopify, WordPress or WooCommerce, Wix or Webflow shop, or any site through the cmo.so API.
Blog on autopilotLaunches with a full run of posts
Each new style, colourway or restock gets a launch article and a run of posts before and after it goes live, so the drop doesn't end with a single photo.
Product launchesPlanned around the seasons
Sandals before summer, boots before the first cold snap, party shoes before Christmas, school shoes before September. Posts are queued well ahead of each change in what people buy.
Seasonal scheduleYour craft in every post
Enter your website and Maggie builds your brand profile: your range, materials, who buys from you, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileOne style, every channel
One idea becomes a post for each channel in its own style: Instagram, Facebook and TikTok for shoppers (in beta), LinkedIn for stockists and buyers, and Google Business if you have a shop people can visit.
Every channelYour prices stay yours
Maggie writes and links to your product pages, but never changes products, prices or stock. By default nothing goes out until you approve it in the iPhone app or at app.cmo.so.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your shoe shop to a season of posts in four steps
Enter your website
Maggie reads it and drafts your brand's profile in minutes.
Check your profile
Correct your range and sizing, add the launches coming up and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways footwear brands try to sell more pairs online, and where each one runs out.
…sell mainly through marketplaces and big retailers?
They bring volume, but they take a cut and the customer remembers their name, not yours. Guides on your own website bring shoppers who buy from you directly.
…send pairs to influencers?
Gifted pairs can bring a burst of attention, then the feed moves on. Fit and care guides on your own site keep answering questions every time someone searches.
…pay a content agency?
SEO and content agencies often cost around £1,000 a month, which is the margin on a lot of boots. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your lasts, your leathers or your sizing. Maggie remembers your range and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for footwear brands: your questions
Still unsure?
What is marketing automation for footwear brands?
It's software that does the repeating work of marketing a shoe brand: planning posts around launches and seasons, writing fit and care guides and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your brand's website, and nothing goes out until you approve it.
How do footwear brands get more customers online?
Footwear brands get more customers online by answering the questions shoppers ask before they buy: how a style fits, how it wears in, how to care for it and which pair suits which use, on their own website and the social channels their buyers use.
Maggie writes those guides and launch posts every week, and Search Console shows which ones bring people to your shop.
How much does marketing automation cost for a footwear brand?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing brand posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should footwear brands start with?
Most footwear brands start with their own blog for fit and care guides, plus Instagram, which is in beta alongside Facebook and TikTok, because people want to see shoes on feet before they buy.
LinkedIn helps if you sell to independent shops or wholesale buyers, and Google Business suits a brand with its own shop or workshop. Each channel has its own posting times and queue.
Can cmo.so help cut returns from people ordering the wrong size?
It can help shoppers choose better before they order. Maggie writes sizing and fit guides for your styles, such as whether a boot suits a wide foot or how a leather will give, and links them from your posts.
You know your lasts best, so you check each guide before it goes live. cmo.so doesn't promise a change in your return rate, but clearer answers are what shoppers are looking for.
Will cmo.so change my prices, stock or product pages?
No, cmo.so never changes your products, prices or stock. Maggie writes and publishes posts, and links them to your product and collection pages.
So a care guide or a launch post can send readers straight to the pair they want.
Can it write about our materials and how the shoes are made?
Your craft is one of the best things to write about. Maggie can explain your construction, soles, leathers or recycled materials in plain words, from what's on your website and what you add to your brand profile.
If you make claims about sustainability or comfort, check that each one is accurate before you approve it, because your brand is responsible for what it publishes.
Which shop platforms does it work with?
cmo.so publishes to Shopify, WordPress (including WooCommerce), Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can cmo.so plan posts around our drops and restocks?
Drops and restocks are a natural run of posts. Tell Maggie what's coming and when, and she writes the countdown, launch and follow-up posts weeks ahead for you to approve.
If a style sells out early, you can pause a channel or skip the posts still waiting in the queue.
Is it safe to let AI post for my shoe brand?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Does cmo.so run our Instagram ads or email campaigns?
No, cmo.so doesn't run ads or send email newsletters. Maggie plans, writes and publishes posts for your website and social channels.
Many brands link the best guides from their own emails or use them as a starting point for ads they run themselves.
We sell under two brands. Can one account handle both?
One account can hold several websites. If each brand has its own site, each gets its own brand profile, channels, schedule and approvals.
You can add your team in Me → Team, with presets such as editor or manager, so whoever runs each brand approves its posts.
Have next season's posts ready before the boxes arrive
Enter your website. Your brand profile and first week of fit guides and launch posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time