Marketing automation for sporting goods brands

It's software that does the repeating work of marketing a sports brand: planning posts around each sport's season, writing buying guides and social posts, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your shop's website, and nothing goes out until you approve it.

Sporting goods brands get more customers online by answering the questions buyers ask before they choose kit, on their own shop, ahead of each season, and by showing their kit in use on the channels players and parents follow.

Maggie writes those guides and posts every week and queues them before each season, and Search Console in cmo.so shows which guides bring people to your shop.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing brand posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Most start with their own shop's blog for buying guides, because that's what people find when they search before they buy, plus Instagram (in beta) to show kit in use.

TikTok, YouTube and Facebook are also in beta and suit product videos, LinkedIn reaches clubs and schools ordering in bulk, and Google Business helps if you have a shop. Each channel has its own posting times and queue.

Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.

Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.

No, cmo.so never changes your prices or stock; Maggie writes and publishes posts and never touches products, prices or stock in your shop.

She can link posts to your product and collection pages, so a buying guide can send readers straight to the right kit.

It can, and those guides are often what sells the kit. Maggie plans guides around the sports and products in your brand profile, such as choosing a bat, picking running shoes or kitting out a junior team.

She uses the sizing and product details on your site and anything you add, so check that your size charts are up to date.

It can keep you in front of the people who order it. Maggie writes LinkedIn and blog posts about team kit, custom orders and the clubs you support, timed before each season's ordering window.

Orders still come through your own shop, phone or email.

Yes, you can upload short clips and turn them into posts for TikTok, YouTube, Instagram or Facebook, which are all in beta.

Uploaded videos are only used to post them and are deleted within 7 days.

She writes posts that tie your kit to what people are watching and playing, such as training tips, kit guides and how-to posts, around the dates you choose.

She doesn't use official event names, logos or team branding in a way that suggests a sponsorship you don't have, and you approve every post.

Yes. If each brand has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.

If they share one shop, Maggie can write posts for each range's buyers from the same brand profile.

Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.

So your product manager can check the buying guides while someone else looks after social posts.