Marketing automation for sports clubs and organisations
Your club runs on volunteers, and the one who does the posting is also coaching the under-11s and doing the kit wash. Maggie, your AI CMO, writes your website, Google Business and social posts ahead of every season, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why sports clubs find it hard to keep their marketing going
Fixtures, training, fundraising and committee meetings already fill every spare evening. Posting about the club comes last.
One volunteer does everything
The same person runs the Facebook page, answers parents' messages and coaches on Saturdays. When they're busy or step down, the club goes silent overnight.
New players can't find you
A family who's just moved to the area searches for a junior club or a walking netball session nearby. If your website still shows last season's fixtures, they try the next club on the list.
Sign-ups bunch into a few weeks
Pre-season, summer camps and open days decide your membership for the year. Miss the moment with posts and the squads are short by October.
Sponsors want to be seen
The local businesses that pay for shirts and the minibus expect a thank-you and a mention. When posting is patchy, renewing their support gets harder each year.
The new season starts in three weeks, and your sign-up posts are already queued.
It's a Monday evening in August, the committee has just agreed the dates for the junior open day, and you realise nobody has posted about it. The club secretary is on holiday and the coaches are planning sessions.
You paste the club website into cmo.so. Maggie reads it and writes your brand profile: your junior and senior teams, the girls' section you started last year, the community pitches you train on, the clubs nearby and the friendly, everyone-welcome voice the club is known for. You correct one thing: Thursday training has moved to the new 3G pitch.
By Tuesday the drafts are waiting, each with a picture in your club's look: a blog post on what to expect at your first junior training session, a Facebook post about the open day, a Google Business event for the open day with a button to the sign-up page, and a LinkedIn post thanking this season's shirt sponsor. You approve three from your phone at the side of the pitch and add the start time to the fourth.
The posts go out at the times you set for each channel and each one comes back with its link. While you're putting the nets up, Maggie is already planning posts for the first home fixtures, and Search Console in cmo.so shows which pages new families are finding.
A marketing volunteer who never misses a season
Each of those problems has an answer, and your committee still decides what goes out under the club's name.
Helpful pages for new members
Posts on joining the club, what kit you need, how junior sections work and where to find you, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotPlanned around the sporting year
Pre-season, open days, summer camps, presentation evenings and fundraisers. Posts are written and queued weeks ahead, so they go out even when your volunteers are busy.
Seasonal scheduleFound by families nearby
Regular Google Business posts keep your club visible when people search for a team or session near them, with events such as taster sessions and buttons to your sign-up page.
Google BusinessYour club, not a template
Enter your website and Maggie builds your brand profile: your teams and sections, who you welcome, what makes the club special, the clubs nearby and your voice. Every post and picture starts from it.
Brand profileOne open day, every channel
One idea becomes a post for each channel in its own style: Facebook and Instagram for parents and players (in beta), LinkedIn for local businesses thinking about sponsorship.
Every channelShared between volunteers
By default nothing goes out until it's approved. Add committee members in Me → Team, and anyone you choose can approve drafts in the iPhone app or at app.cmo.so.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your club's website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your club's brand profile in minutes.
Check your profile
Correct your teams, training times and venues, add your key dates and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways sports clubs try to keep people informed and bring new members in, and where each one runs out.
…post in the parents' group chat?
Group chats reach the families you already have, not the ones looking for a club. Posts on your website, Google Business and social pages are what new members find.
…find another volunteer?
Good volunteers are precious, and asking one to post every week is a lot. Maggie does the writing, so a volunteer only needs a few minutes to approve.
…pay a local agency?
SEO and content agencies often cost around £1,000 a month, more than many clubs raise in a season. Maggie writes and publishes every week, with a free plan to start.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your teams or your training times. Maggie remembers your club and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for sports clubs and organisations: your questions
Still unsure?
What is marketing automation for sports clubs and organisations?
It's software that does the repeating work of promoting a club: planning posts around the season, writing website and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your club's website, and nothing goes out until it's approved.
How do sports clubs get more members online?
Sports clubs get more members online by being easy to find and easy to join: an active Google Business profile, clear pages on how to join, and regular posts before pre-season, open days and camps.
Maggie writes those posts every week and queues them ahead of your key dates, and Search Console shows which pages bring new families to your website.
How much does marketing automation cost for a sports club?
There's a free plan with no card needed, which suits many volunteer-run clubs. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a larger club or organisation posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should sports clubs start with?
Most clubs start with Google Business, because that's where people searching for a club nearby decide, plus news and joining pages on their own website.
Facebook and Instagram are in beta and suit parents, players and supporters, and LinkedIn reaches local businesses that might sponsor you. Each channel has its own posting times and queue.
Can it post fixtures and results?
It can write about upcoming fixtures, match reports and results when you share the details, and you approve each one before it goes out.
It doesn't connect to league or fixture systems, so give it the scores and dates you want to share.
What about photos of junior players?
You choose every photo that goes out, because you approve every post. Use only pictures your club's own policy and parents' consent allow.
Maggie can also make pictures in your club's look that don't show any players at all, which suits many junior posts.
Can it help us keep sponsors happy?
It can help with that. Maggie writes thank-you posts, sponsor spotlights and season round-ups that mention the businesses who support you, on LinkedIn, Facebook and your website.
Those posts come back with their links, so you can show sponsors exactly where they were mentioned.
Does cmo.so handle memberships or bookings?
No, cmo.so doesn't take payments or connect to membership or booking systems. Maggie writes and publishes posts that link to your own sign-up or booking page.
Google Business posts can carry a button, such as Book, that sends people straight there.
Can several volunteers share the work?
They can. In Me → Team you can add committee members and coaches and choose what each can see or change, using presets such as editor or manager.
So the junior section lead can approve junior posts while the chair looks after sponsor posts.
We run several sections or venues. Can cmo.so handle that?
It can handle that from one brand profile, with posts written for each section's players and parents. If a section has its own website, add it to the same account and it gets its own brand profile, channels, schedule and approvals.
Each channel keeps its own posting times, so the junior and senior posts don't crowd each other.
Is it safe to let AI post for our club?
It is safe because nothing goes out until it's approved. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Have next season's posts ready before the first whistle
Enter your club's website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until it's approved.
- Free plan, no card needed
- You approve every post
- Cancel any time