Marketing automation for leisure and recreation businesses
Families, friends and office teams decide what to do this weekend in a few minutes on their phones. Maggie, your AI CMO, writes the posts that make your bowling alley, climbing wall, escape room or activity centre the one they pick, for your website, Google Business and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why leisure and recreation businesses struggle to keep their marketing going
When you're busy, you're running sessions, parties and the café. When you're quiet, you're fixing equipment. Posting fits in neither.
Half-term sneaks up on you
School holidays, bank holidays and rainy weekends are your biggest days. Parents plan them a week or two ahead, and if your holiday sessions aren't posted by then, they book somewhere else.
“Things to do near me” picks your rival
Google shows the places with fresh posts, offers and a Book button first. A Google Business profile that still shows last summer's opening hours makes people scroll on.
Parties and groups need selling
Birthday parties, hen and stag dos, team days and Christmas parties are your best bookings, but they need explaining: what's included, how long it lasts, what food there is. Few people find that on a single price page.
Weekdays sit quiet
Weekends sell themselves, but Tuesday afternoons, term-time mornings and early evenings need a reason to visit. Without regular offers and posts, those slots stay empty.
October half-term is three weeks away, and your posts are already queued.
It's Monday at a family-run trampoline park and soft play centre on a retail park. October half-term is three weeks away, the Halloween glow session needs promoting, Christmas party enquiries should be starting, and the website still shows summer opening hours.
You paste the centre's website into cmo.so. Maggie reads it and writes your brand profile: your jump sessions, toddler mornings, glow nights, party packages and café, the families, schools, teenagers and office teams who come, the parks you compete with and the bright, upbeat way you talk. You correct one thing: toddler sessions are now on Wednesdays and Fridays.
By Tuesday the drafts are waiting, each with a picture in your centre's look: a blog post on planning a stress-free birthday party at a trampoline park, a Google Business event for the Halloween glow session with a Book button, a Facebook post on half-term opening times, and a LinkedIn post for local offices about Christmas team nights. You change one date and approve them all from your phone before the doors open.
The posts go out at the times you set for each channel, spread across the three weeks, and each comes back with its link. While you're running a fully booked half-term, Maggie is already planning the Christmas party posts, and Search Console in cmo.so shows which pages parents are finding.
A marketing assistant who knows when people want a day out
Each of those problems has an answer, and you still decide what goes out under your name.
Guides that bring in bookings
Posts on planning a party, what to expect on a first visit, rainy-day ideas and group packages, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotEvery holiday planned ahead
Half-terms, Easter, summer holidays, Halloween, Christmas and bank holidays are planned and queued weeks ahead, so parents see your sessions before they make plans.
Seasonal scheduleFound by people deciding today
Regular Google Business posts keep you visible in local search, with offers for quiet weekday slots, events such as glow nights or tournaments, and a Book button that goes straight to your booking page.
Google BusinessYour fun, not a franchise's
Enter your website and Maggie builds your brand profile: your activities, sessions, parties, visitors, what sets you apart from the place across town, competitors and voice. Every post and picture starts from it.
Brand profileFamilies, teens and teams
One idea becomes a post for each channel: Facebook for parents, Instagram and TikTok for teens and friends (in beta), LinkedIn for office managers booking team days and Christmas parties.
Every channelApprove before the doors open
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, change a date, skip a post, or pause a channel when you're fully booked.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your business's brand profile in minutes.
Check your profile
Correct sessions and opening times, add your party packages and events and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways leisure businesses try to fill sessions, and where each one runs out.
…rely on deal and voucher sites?
They fill sessions, but at a steep discount and with visitors who often don't come back at full price. Posts on your own website and Google Business bring people who book with you directly.
…ask a member of staff to do social media?
Your team knows the fun better than anyone, but their shifts are spent on the floor. Posting stops in the school holidays, which is exactly when it matters most.
…pay a local marketing agency?
SEO and content agencies often cost around £1,000 a month, a lot of party bookings for a single site. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, find a picture and post it yourself, and it doesn't know your sessions, prices or opening times. Maggie remembers your business and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for leisure and recreation businesses: your questions
Still unsure?
What is marketing automation for leisure and recreation businesses?
It's software that does the repeating work of marketing a leisure business: planning posts around holidays and events, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do leisure and recreation businesses get more customers online?
Leisure and recreation businesses get more customers online by being easy to find at the moment people plan a day out: an active Google Business profile with offers and a Book button, clear pages for parties and groups, and posts that go up well before every school holiday.
Maggie writes those posts every week and queues them ahead of your busy dates, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for a leisure business?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits a single venue, and Pro at £45 a month suits a busy venue posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should leisure and recreation businesses start with?
Most start with Google Business, because that's where people searching for things to do nearby decide, plus their own blog for party guides and holiday pages.
Facebook, Instagram, TikTok and YouTube are in beta and suit parents, teens and short clips of the fun, and LinkedIn reaches office managers booking team days. Each channel has its own posting times and queue.
Is it safe to let AI post for my venue?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can it take bookings or connect to our booking system?
It can't, and it doesn't need to. Maggie writes and publishes posts with links and Google Business Book buttons that send people to your existing booking page.
Your booking system, prices and availability stay exactly as they are.
Can it help us sell more birthday parties?
It can explain your party packages in the way parents search for them: what's included, ages, how long it lasts, food and how to book, as blog posts, Google Business offers and Facebook posts.
Posts are planned all year round, so parents planning a party next month find you before they ask around at the school gate.
Can it help fill quiet weekday sessions?
It can write regular posts and Google Business offers for quieter times, such as toddler mornings, after-school sessions, student nights or term-time deals, on the days and times you choose.
You decide the offers; cmo.so never changes your prices.
Can it promote team-building and corporate events?
It can write LinkedIn posts and blog articles for office managers and HR teams, on team days, Christmas parties and private hire, with a button to your enquiry page.
Your brand profile keeps corporate customers as a separate audience, so their posts get a more businesslike tone.
Can it post our videos?
You can upload a short clip of a glow night, a race or a climbing session, and cmo.so can post it to the video channels in beta, such as Instagram, TikTok and YouTube.
Uploaded videos are only used to post them and are deleted within 7 days.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
We have more than one venue. Can cmo.so handle them all?
Several websites can sit in one account, each with its own brand profile, channels, schedule and approvals.
If your venues share one website, Maggie can write posts for each location's visitors from the same brand profile, and each venue manager approves them in Me → Team.
Have the next school holiday posted before parents start planning
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time