Marketing automation for outdoor activity providers
Families, groups and thrill-seekers plan their days out weeks ahead, and they book the centre they find first. Maggie, your AI CMO, writes your activity guides, holiday offers and local posts for your website, Google Business and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why outdoor activity providers struggle to keep their marketing going
In season you're on the water, on the crag or in the woods from first session to last. Out of season you're fixing kit and training staff. Posting fits into neither.
Busy season, no time to post
From Easter to the end of the summer holidays your instructors are fully booked and you're running the office in between. That's exactly when people are searching for things to do this weekend.
Marketplaces take a cut
Experience websites and voucher sites bring bookings, but they take a share and own the customer. A family that finds your own website and books direct is worth far more to you.
“Things to do near me” goes elsewhere
When someone searches for kayaking, coasteering or a team day nearby, Google shows centres with an active Google Business profile and clear, recent pages. A quiet profile is easy to scroll past.
Every group asks the same questions
What age can children start? What do we wear? What if it rains? You answer them on the phone every day, when a clear page on your website could answer them before people even call.
The Easter holidays are five weeks away, and your posts are already queued.
It's Monday in early March. The new wetsuits have arrived, your instructors are back from their refresher training, and the website still shows last October's Halloween night walk.
You paste your centre's website into cmo.so. Maggie reads it and writes your brand profile: your kayaking, climbing and bushcraft sessions, the families, school groups, birthday parties and company team days you host, the other centres nearby and the friendly, can-do way you talk to first-timers. You correct one thing: you now run sessions for children from age eight, not ten.
By Tuesday the drafts are waiting, each with a picture in your look: a blog post on what to wear for your first kayaking session, a Google Business offer for Easter family sessions with a Book button to your booking page, an Instagram post (in beta) about the new climbing wall routes and a LinkedIn post for local employers planning a spring team day. You approve three from your phone at the lakeside and add a line about the café to the fourth.
The posts go out at the times you set for each channel, spread across the weeks before Easter, and each comes back with its link. Search Console in cmo.so shows which guides people are finding, and Maggie is already planning the summer holiday posts.
A marketing assistant who knows the holiday calendar
Each of those problems has an answer, and you still decide what goes out under your centre's name.
Guides that answer the questions
Posts on what to wear, which activity suits which age, what happens in bad weather and how to plan a group day, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotPlanned around every holiday
Easter, May half-term, the summer holidays, October half-term and gift vouchers before Christmas. Posts are written and queued well ahead, so they keep going out while you're on the water.
Seasonal scheduleFound by people nearby
Regular Google Business posts keep your centre visible in local search, with offers for family sessions, events such as a night walk or a taster day, and a Book button to your booking page.
Google BusinessOne session, every channel
One idea becomes a post for each channel in its own style: Instagram, Facebook, YouTube and TikTok for families and adventurers (in beta), and LinkedIn for companies planning a team day.
Every channelYour centre, described correctly
Enter your website and Maggie builds your brand profile: your activities, age limits, the groups you host, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileApprove from the lakeside
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when the weather closes you for the day.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your centre's website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your centre's brand profile in minutes.
Check your profile
Correct your activities and age limits, add your holiday dates and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways activity centres fill their sessions, and where each one runs out.
…rely on experience and voucher websites?
They bring bookings, but they take a share of each one and the customer remembers their name, not yours. Posts on your own website and Google Business bring people who book with you directly.
…leave leaflets at the tourist office and campsites?
Leaflets reach people who are already nearby, but most families plan days out on their phones before they arrive. Your website and Google Business reach them while they plan.
…ask an instructor to run the Instagram?
Instructors take great photos, and in summer they're too busy teaching to post. Maggie writes ahead and keeps your schedule steady through the busiest weeks.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your activities, your age limits or your area. Maggie remembers your centre and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for outdoor activity providers: your questions
Still unsure?
What is marketing automation for outdoor activity providers?
It's software that does the repeating work of marketing an activity centre: planning posts around school holidays and seasons, writing guides and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your centre's website, and nothing goes out until you approve it.
How do outdoor activity providers get more customers online?
Outdoor activity providers get more customers online by being easy to find when people plan a day out: an active Google Business profile, clear pages on what each activity involves and who it suits, and regular posts before every school holiday.
Maggie writes those posts every week, queues them ahead of each holiday, and Search Console shows which ones bring people to your site.
How much does marketing automation cost for an outdoor activity provider?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most single centres, and Pro at £45 a month suits a growing business posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should outdoor activity providers start with?
Most start with Google Business, because that's where people searching for things to do nearby decide, plus their own blog for activity guides and the questions groups ask.
Instagram, Facebook, YouTube and TikTok are in beta and suit action photos and short clips, and LinkedIn reaches companies planning team days. Each channel has its own posting times and queue.
Does cmo.so take bookings for our sessions?
No, cmo.so doesn't take bookings or connect to booking systems. Maggie writes and publishes posts that send people to the booking page you already use.
Google Business posts can carry a Book button, so a holiday offer can link straight to your booking page.
Can it help us fill quieter months?
Quiet months are a good time to plan ahead. Maggie can write posts about winter walks, indoor climbing, gift vouchers and early bookings for the summer, so people know what you offer all year.
You approve them in advance, and they go out while you're servicing kit and training staff.
Is it safe to let AI post about adventure activities?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Maggie writes from your brand profile, so your age limits, kit lists and safety briefings are described the way you describe them, and you check every post before it goes live. Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Can it write for school groups and corporate team days as well as families?
Each audience can get its own posts. Maggie can write a family guide for your blog, a LinkedIn post for companies planning a team day and a post for teachers on how a school trip works with you.
The brand profile knows the groups you host, so the same activity can be written up for each of them.
What happens to posts if the weather closes us?
You can pause any channel at any time. If a storm or a flood closes the centre, pause the channel or skip the posts in the queue, and approve a quick update instead.
When you reopen, the schedule carries on from where you left it.
Can it post our action videos?
It can post videos you upload. YouTube and TikTok are in beta, and you can attach a short clip of a session to a post for them, as well as for Instagram and Facebook.
Uploaded videos are only used to post them and are deleted within 7 days. Only share clips of customers who have agreed to be filmed.
We run two sites. Can cmo.so handle both?
cmo.so can handle several sites in one account. If each centre has its own website, each gets its own brand profile, channels, schedule and approvals.
If both share one website, Maggie can write posts for each location's activities and visitors from the same brand profile.
Have the holiday posts ready before the first booking
Enter your website. Your brand profile and first week of activity guides and holiday posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time