Marketing automation for entertainment companies
Every show, tour date and new experience needs people talking about it weeks before the doors open. Maggie, your AI CMO, writes your on-sale posts, what's-on guides and behind-the-scenes stories for your website, Google Business and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why entertainment companies struggle to keep their marketing going
The show always comes first. Rehearsals, get-ins, artist riders and front of house eat the week, and the marketing plan lives in somebody's head.
Tickets sell in bursts, posts don't
An on-sale announcement gets a flurry of posts, then nothing until the final week, when you're panicking about empty rows. The weeks in between are when people make their plans.
Ticket sites own the audience
Listings on big ticketing and what's-on sites sell seats, but the buyer remembers the platform, not you. Without your own pages and posts, every show starts from zero.
“Things to do this weekend” goes elsewhere
Families, couples and groups search for something to do on Saturday, and Google shows the venues with fresh pages and an active Google Business profile. A listing that last changed at panto season is easy to miss.
The best moments never leave the phone
A standing ovation, a sold-out sign, a cast warming up backstage. Somebody films it on their phone, the night ends, and nobody turns it into a post before the next show.
The Christmas show goes on sale on Friday, and the posts are already lined up.
It's Monday. Your touring comedy night has just finished its autumn run, and the Christmas show goes on sale on Friday. The website still says “coming soon” and nobody has written a word.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: the venues you play, the family matinees and late-night adult shows, the group and corporate bookings you take, past headliners, and the playful, slightly irreverent voice your audience loves. You correct one thing: you no longer run the Wednesday open mic.
By Tuesday the drafts are waiting, each with a picture in your company's look: an on-sale announcement for Instagram and Facebook, a Google Business event with a button to the ticket page, a blog guide to the best Christmas nights out in your city for groups, and a LinkedIn post for office managers planning the team party. You approve three from your phone during the get-in and change the date in the fourth.
The posts go out at the times you set for each channel, from on-sale day to the final week, and each comes back with its link. While you're running the tech rehearsal, Maggie is already planning the January posts, and Search Console in cmo.so shows which guides are bringing people to your site.
A marketing assistant who works to your show calendar
Each of those problems has an answer, and you still decide what goes out under your company's name.
What's-on guides on your own blog
Guides to nights out, family days, group outings and what to expect at your shows, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotA full run, not just on-sale day
Announcements, line-up news, “last few tickets” reminders and post-show thank-yous are written and queued across the whole run, so posting keeps going while your team is backstage.
Show scheduleFound by people looking for plans
Regular Google Business posts keep your venue visible when people search for things to do nearby, with events for each show and buttons such as Book that go straight to your ticket page.
Google BusinessYour voice, not a listings blurb
Enter your website and Maggie builds your brand profile: your shows and venues, who comes, what makes a night with you different, competitors and voice. Every post and picture starts from it.
Brand profileOne show, every channel
One idea becomes a post for each channel in its own style: Instagram, Facebook, TikTok and YouTube for audiences (in beta), LinkedIn for corporate events, schools and group bookers.
Every channelApprove between rehearsals
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when a show sells out.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a season of show posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Add your upcoming shows and venues, correct anything out of date and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways entertainment companies try to fill seats, and where each one runs out.
…rely on ticketing and listings sites?
They sell tickets, but your show sits in a long list next to everyone else's, and the buyer's relationship is with the platform. Your own website and Google Business profile build an audience that comes back to you.
…boost a few posts with paid ads?
Ads can help in the final week, but they stop the moment the budget does. Regular posts and helpful pages keep bringing people in between shows. Maggie doesn't run ads; she keeps the steady posting going.
…hire a PR or social media agency?
SEO and content agencies often cost around £1,000 a month, which is a lot for a company counting every ticket. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your venues, dates or house style. Maggie remembers your company and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for entertainment companies: your questions
Still unsure?
What is marketing automation for entertainment companies?
It's software that does the repeating work of promoting shows, venues and experiences: planning posts around your on-sales and run dates, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do entertainment companies get more customers online?
Entertainment companies get more customers online by being easy to find when people are making plans: an active Google Business profile, helpful what's-on pages on their own website and regular posts across the whole run of a show, not just on-sale day.
Maggie, your AI CMO, writes those posts every week, queues them from announcement to final night, and Search Console shows which ones bring people to your ticket pages.
How much does marketing automation cost for an entertainment company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits a single venue or show, and Pro at £45 a month suits a company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should entertainment companies start with?
Most entertainment companies start with Google Business, because that's where people searching for things to do nearby decide, plus their own blog for what's-on guides and show news.
Instagram, Facebook, TikTok and YouTube are in beta and suit clips, line-up news and behind-the-scenes moments. LinkedIn reaches office managers, schools and group bookers. Each channel has its own posting times and queue.
Can cmo.so promote several shows at once?
It can. Tell Maggie which shows and dates are coming up, and she plans posts for each one so a new announcement doesn't push the current run out of the schedule.
Each channel has its own queue, so a TikTok clip for one show and a LinkedIn post about group bookings for another can go out on the same day.
Does it sell tickets or connect to our box office?
No, it doesn't. cmo.so writes and publishes posts; it doesn't sell tickets or connect to ticketing or booking systems.
Posts can link straight to your ticket pages, and Google Business posts can carry events and a Book button, so readers are one tap from buying.
Can it use our videos and show photos?
Yes. You can upload your own videos to post on channels that take video, and they are only used to post them and deleted within 7 days.
For other posts, Maggie makes pictures in your company's look, and you can edit or skip any post before you approve it.
What about touring shows in different cities?
Posts can be written for each stop on a tour, with the venue, date and local details for that city, from the same brand profile.
If each venue or brand has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.
Can it help us sell corporate and group bookings?
It helps the right people find you. Maggie writes LinkedIn posts and blog guides for office managers, schools and party organisers about group nights, private hire and Christmas parties.
The enquiries still come to you through your website, phone or email, because cmo.so doesn't answer messages or take bookings.
Does it help us show up in AI answers?
It can help with that. Maggie writes clear, quotable answers about your shows, venues and what to expect, the kind of content Google and AI answers can pick up.
AI visibility in cmo.so shows how Google's AI answers describe and mention your company, so you can see where you appear.
Is it safe to let AI post for our company?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can our marketing and front-of-house teams share the work?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So the person who runs your social channels can approve clips while the producer keeps an eye on announcements and the blog.
Have the next run's posts ready before the curtain goes up
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time