Marketing automation for media companies
You publish every day, and still the best things you make reach fewer people than they deserve. Maggie, your AI CMO, writes the posts that promote your shows, issues and archive to readers, and explain your audience to advertisers and sponsors, while your editors stay on the journalism.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why media companies struggle to market themselves
Your team's time goes into the next story, episode or issue. Telling people about the last one is always somebody's second job.
Great work, short shelf life
A strong investigation, interview or episode gets one push on publication day and then sinks. Years of useful archive sit on your site and almost nobody finds them again.
Reach you don't control
Platform algorithms change, search shifts towards AI answers and referral traffic goes up and down. Your own website and the relationships you build directly are the parts you can count on.
Advertisers can't see your audience
Sponsors and media buyers want to know who reads, watches or listens, and why they trust you. A media kit PDF from last year doesn't tell that story.
Promotion falls between desks
Editors think marketing should promote the work, marketing waits for editors to explain it, and the commercial team needs something to send sponsors by Friday.
A new podcast series launches on Thursday, and its posts are ready on Tuesday.
It's Monday. Your team is launching a new podcast series on Thursday, the commercial lead has two sponsors interested, and the only promotion planned so far is a line in the newsletter.
You paste your company's website into cmo.so. Maggie reads it and writes your brand profile: your magazine, podcasts and events, the curious professionals who read and listen, what sets you apart from the bigger outlets, your competitors and your sharp, independent voice. You correct one thing: you stopped printing the quarterly edition last year.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post introducing the series and the questions it explores, a LinkedIn post for media buyers on who listens and why, a roundup post that links the new series to five pieces from your archive, and a YouTube post for the trailer in beta. Your editor checks the details, sharpens one headline and approves them.
The posts go out at the times you set for each channel and each comes back with its link. While the team records episode two, Maggie is already planning next week's posts, and AI visibility shows how Google's AI answers mention your publication.
Marketing for the people who make the media
Each of those problems has an answer, and your editors still approve everything that goes out under your name.
Your archive, working again
Roundups, explainers and "start here" guides that point readers to your best past work, written for Google and for AI answers. Published to your WordPress, Webflow, Wix or Shopify site, or any site through the cmo.so API.
Blog on autopilotEvery launch gets a proper push
New series, issues, documentaries and events get posts before, on and after launch day, queued ahead so they go out while your team is busy making the next one.
LaunchesA clear story for advertisers
LinkedIn posts for media buyers, sponsors and partners on who your audience is, what they care about and how brands have worked with you, from the details you provide.
LinkedInYour voice, not house style by committee
Enter your website and Maggie builds your brand profile: what you publish, who reads it, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileOne story, every channel
One idea becomes a post for each channel in its own style: LinkedIn for professionals and advertisers, and YouTube, TikTok, Instagram and Facebook in beta for clips and audiences.
Every channelSee how AI answers describe you
Search Console in cmo.so shows what your posts bring in, and AI visibility shows how Google's AI answers mention and describe your publication.
AI visibilityYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a steady stream of promotion in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your titles, shows and audience, add what you want to promote and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways media companies try to promote their own work, and where each one runs out.
…let the work speak for itself?
Good work still needs to be found. Without regular promotion and links back to your own site, it depends on whatever the platforms decide to show this week.
…ask the editors to post about their own pieces?
Some will, most are on deadline. Maggie drafts from what you've published, so an editor only needs to check the post and approve it.
…hire an audience or marketing manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and one person can't cover readers, advertisers and every channel each week. Maggie starts at £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't remember your voice or your archive. Maggie keeps your brand profile and publishes on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for media companies: your questions
Still unsure?
What is marketing automation for media companies?
It's software that does the repeating work of promoting a media company: planning topics, writing blog and social posts about your work, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until your team approves it.
How do media companies get more readers and customers online?
Media companies get more readers and customers online by giving every piece of work more than one chance to be found: guides that send readers into the archive, regular posts on the channels their audience uses, and a clear story for advertisers on LinkedIn.
Maggie writes those posts every week, Search Console in cmo.so shows which ones bring people to your site, and AI visibility shows how Google's AI answers describe you.
How much does it cost for a media company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a team posting on several channels.
If you run several titles or shows, Max is £75 a month and Elite is £195 a month for 96 posts a day, made for many brands. Founding members get lower prices for good on every plan until 1 January 2027.
Which channels should media companies start with?
Most media companies start with their own website and LinkedIn: the website so readers land on pages you own, and LinkedIn for professionals, advertisers and sponsors.
YouTube, TikTok, Instagram and Facebook are in beta and suit clips, trailers and audience posts. Each channel has its own posting times and queue.
Does cmo.so write our journalism?
No, your journalism stays with your newsroom. Maggie writes the marketing around your work: launch posts, roundups, explainers and posts for advertisers, built from what you've already published and what you tell her.
Your editorial stays with your editors, and every post is approved by a person on your team before it goes out.
Can it promote podcasts and video?
Yes, cmo.so can promote both. Maggie writes posts that introduce each series or episode and link to where people can listen or watch, and YouTube and TikTok are available in beta for video posts.
Uploaded videos are only used to post them and are deleted within 7 days.
Can it help us win advertisers and sponsors?
It can help them understand you. Maggie writes LinkedIn posts about your audience, your formats and the brands you've worked with, from the details you give her.
She doesn't sell ads or send proposals, so your commercial team still handles the conversation; the posts give them something to point to.
Is it safe to let AI post for a media brand?
Yes, because nothing goes out until it's approved. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
We run several titles. Can each have its own voice?
Yes. Add each title's website to one account and each gets its own brand profile, channels, schedule and approvals.
So a trade magazine and a consumer podcast in the same company can sound completely different.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API, which suits custom publishing systems.
Each post is reported back with its link once it is live.
Can editors and the commercial team both approve posts?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So editors approve posts about the work while the commercial team approves the posts for advertisers.
Give your best work a second, third and fourth chance to be found
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until your team approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time