Marketing automation for publishers
Every season brings new titles, and each one gets a few weeks of attention before the next arrives. Maggie, your AI CMO, writes launch posts, reading guides and author features for your website and social channels, keeps your backlist in front of readers, and you approve every post.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why publishers struggle to keep every book visible
Editorial, production, rights and sales already fill the week. Telling readers about each book, and keeping on telling them, is where small teams run out of hours.
Launch week, then silence
A new title gets a burst of posts around publication day. A month later the next one arrives, and the first book barely gets mentioned again, even when it's just been shortlisted or reprinted.
The backlist is invisible
Some of your best books came out years ago. Readers searching for a book like them find big retailers' pages and lists by other people, not your own website.
Retailers own the reader
Most sales go through online retailers and bookshops, who keep the reader's details. A reader who finds your website, signs up or buys direct is the one you get to know.
Too many audiences to reach
Readers, booksellers, librarians, schools, reviewers and would-be authors all need something different. Writing for each of them every week is more than a small press can do.
Your spring debut publishes in three weeks, and the posts are already waiting.
It's Monday. Your spring debut novel publishes in three weeks, proofs have gone to reviewers, and your website's news page still leads with last autumn's titles.
You paste your press's website into cmo.so. Maggie reads it and writes your brand profile: your literary fiction and narrative non-fiction lists, the readers and book clubs who follow you, your translated fiction strand, the bigger houses you sit beside and your warm, bookish voice. You correct one thing: you no longer accept unsolicited poetry submissions.
By Wednesday the drafts are waiting, each with a picture in your press's look: a blog post introducing the debut author and why you acquired the book, a reading group guide with discussion questions, an Instagram post counting down to publication day, and a LinkedIn post for booksellers and librarians about the spring list. You approve three and add an event date to the fourth.
The posts go out at each channel's times and come back with their links. Search Console in cmo.so shows which reading guides people find, and Maggie is already planning a post linking the debut to two backlist titles its readers might like.
A publicity assistant for every title on your list
Each of those problems has an answer, and you still approve everything published under your imprint's name.
Reading guides and features on your site
Author interviews, reading group guides, “if you loved this” lists and behind-the-book stories, written for Google and for AI answers. Published to your WordPress or WooCommerce, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotPlanned around your publishing calendar
Publication days, paperback releases, award shortlists, book festivals, World Book Day and Christmas gifting. Posts are written and queued well ahead, so every title gets more than one week.
Seasonal scheduleYour backlist, back in front of readers
Maggie plans topics from your whole list, so older titles appear in themed lists, anniversaries and links from new releases, sending readers to books they would otherwise never find.
BacklistOne book, every channel
One idea becomes a post for each channel in its own style: Instagram, TikTok, Facebook and YouTube for readers (in beta), and LinkedIn for booksellers, librarians, rights buyers and schools.
Every channelYour imprint's voice, not a blurb machine
Enter your website and Maggie builds your brand profile: your lists, your readers, what sets your press apart, competitors and voice. Every post starts from it, and she learns from each edit.
Brand profileApprove between proofs
By default nothing goes out until you approve it. Review drafts in the iPhone app or at app.cmo.so, add an event date, skip a post or let a channel you trust run on autopilot.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your press's website to a season of book posts in four steps
Enter your website
Maggie reads it and drafts your press's brand profile in minutes.
Check your profile
Correct your lists and submission rules, add publication dates and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways publishers try to keep their books visible, and where each one runs out.
…leave it to the retailers?
They sell the book, but your title sits among thousands and they keep the reader. Posts on your own website and channels build readers who follow your imprint, not just one book.
…rely on authors to promote their books?
Some authors love it and many don't, and each one only talks about their own book. Maggie keeps your whole list visible, and authors can share the posts if they like.
…hire a freelance publicist for each launch?
A publicist can be worth it for a lead title, but the work stops when the campaign does. Maggie keeps writing every week from £15 a month, for every title.
…write it with ChatGPT?
You still brief it about every book, check it, make the picture and post it yourself, and it doesn't know your list or your voice. Maggie remembers your press and publishes on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for publishers: your questions
Still unsure?
What is marketing automation for publishers?
It's software that handles the repeating work of marketing a list of books: planning topics around publication dates, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does this from your press's website and brand profile, and nothing goes out until you approve it.
How do publishers get more readers online?
Publishers get more readers online by giving them reasons to come back: author features, reading guides and themed lists on their own website, regular posts on the channels readers use, and a steady stream of attention for the backlist, not just new titles.
Maggie writes those posts every week, and Search Console in cmo.so shows which ones bring readers to your site.
How much does it cost for a publisher?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits a small press, and Pro at £45 a month suits a publisher posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should publishers start with?
Most start with their own blog for author features and reading guides, plus Instagram and TikTok, where many readers discover books; both are in beta, as are Facebook and YouTube.
LinkedIn reaches booksellers, librarians, schools and rights buyers. Each channel has its own posting times and queue.
Is it safe to let AI write about our books?
Yes, because nothing goes out until you approve it. You can correct any detail about a book, an author or a date before a post is published, and Maggie learns from your edits.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Will it spoil the plot or misquote a book?
It writes from your website, catalogue copy and brand profile, not from the manuscript, so it works with what you've already made public.
You can add a house rule such as “no spoilers beyond the first chapter”, and you review every post before it goes out.
Can cmo.so help with backlist sales?
It can help readers find older titles. Maggie plans posts that bring backlist books into themed lists, anniversaries, seasonal reading and links from new releases.
Posts can link to each book's page on your website, so a reader can go straight from a list to a title.
Does it work with our online bookshop?
It does. cmo.so publishes blog posts to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
It never changes your products, prices or stock, and it doesn't send email newsletters, so your mailing list stays with the tool you use now.
Can it write for children's books and their parents?
It can. Your brand profile tells Maggie who the books are for and who buys them, so posts for a picture book speak to parents, teachers and librarians in a voice that suits them.
Posts about reading ages, school visits or World Book Day can be planned ahead and approved like any other.
Can it handle more than one imprint?
It can. If each imprint has its own website, add them all to one account, each with its own brand profile, channels, schedule and approvals.
If they share one website, Maggie can write for each imprint's readers from the same brand profile.
Can authors or editors approve posts?
They can. In Me → Team you can add people with presets such as editor or manager and choose what each can see or change.
An editor can check posts about their titles while your marketing lead looks after the schedule.
Give every book on your list more than one week in the light
Enter your press's website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time