Marketing automation for news publishers

It's software that does the repeating work of marketing a publication: planning posts, writing explainers and social updates, making pictures and publishing them on schedule.

With cmo.so, Maggie does this from your publication's website, and nothing goes out until an editor approves it.

News publishers get more readers online by being useful beyond the day's headlines: evergreen explainers that people search for, regular posts that give a reason to sign up or return, and a clear presence on the channels their community uses.

Maggie writes those explainers and posts every week, and Search Console in cmo.so shows which ones bring readers to your site.

No, cmo.so doesn't report the news; your journalists do. Maggie writes marketing for the publication: explainers, posts about your membership, newsletter, events and coverage, and LinkedIn posts for advertisers.

Everything she writes is a draft until an editor approves it, so nothing appears under your masthead without a person checking it.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a publication posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.

Most publishers start with explainers on their own website plus LinkedIn, where local businesses, sponsors and community leaders see what you do.

Google Business suits titles with an office or reader events, and Facebook and Instagram are in beta for reaching readers where they already talk about local news. Each channel has its own posting times and queue.

It is safe because approvals are on by default and nothing goes out until someone on your team approves it. You can keep approvals on for every channel, which most newsrooms do.

Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.

It can follow your house style once you set it out. Tell Maggie how you name places, people and titles, the words you avoid and the tone you want, and she writes to it.

She also learns from your editors' changes, so drafts get closer to your style each week. Your editors still check every fact and claim before approving.

It can help people find and understand your newsletter and membership. Maggie writes regular posts that explain what readers get and link to your sign-up and membership pages.

cmo.so doesn't send your newsletter or manage your members; you keep using the tools you have for that.

It helps advertisers see why your audience is worth reaching. Maggie writes LinkedIn posts about the communities you cover, your reader events and the sponsorship opportunities you offer.

She doesn't run ads or sell ad space, so conversations with advertisers still come to your commercial team.

Clear explainers give AI answers something good to quote. Maggie writes them with direct answers near the top, which suits both Google search and AI tools.

AI visibility in cmo.so shows how Google's AI answers describe and mention your publication, so you can see how that changes over time. No one can promise a particular result.

cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website, including a custom news platform, through the cmo.so API.

Each post is reported back with its link once it's live.

It can, as long as each title has its own website. Add them to one account and each gets its own brand profile, channels, schedule and approvals.

That way each title keeps its own voice and patch, and your group editor can see every queue in one place.