Marketing automation for broadcasters
You fill hours of airtime every day, yet your website and social pages say less than your presenters do in one link. Maggie, your AI CMO, turns your schedule, new shows and outside broadcasts into posts for listeners, viewers and the local businesses who sponsor you, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why broadcasters struggle to keep their marketing going
The schedule never stops, so everyone is busy making the next hour, and nobody is writing about the last one.
Great moments vanish after transmission
A brilliant interview, a guest who got the whole town talking, a phone-in that ran over. Once it's aired, it lives on in a catch-up player that nobody browses, and never becomes a page people can find.
New shows launch to silence
You change the breakfast line-up or start a new weekend programme. Regular listeners hear the trail, but people who might tune in never find out because the website still shows last season's schedule.
Sponsors want to see you're active
Local businesses thinking of sponsoring a show look at your website and social pages first. A quiet feed makes it harder for your sales team to explain why you're worth backing.
People search for you and find someone else
“Local radio station near me”, “what's on tonight”, “community TV in our area”. If your pages aren't kept fresh, search engines and AI answers point to bigger names.
The new breakfast show starts in a fortnight, and its posts are already queued.
Your community radio station is launching a new breakfast show with two presenters from the local football club, and broadcasting live from the summer fair the weekend after. The website still lists the old line-up.
You enter your website into cmo.so. Maggie reads it and writes your brand profile: your shows and presenters, the towns you cover, the volunteers who keep you on air, the local businesses who sponsor programmes, other stations in the area and the friendly, neighbourly way you talk to listeners. You correct one thing: you broadcast on DAB as well as online now.
By Tuesday the drafts are waiting: a blog post introducing the new presenters and what the show will cover, a Google Business event for the outside broadcast at the fair, a Facebook post asking listeners to send in their morning shout-outs and a LinkedIn post for local businesses about sponsoring the breakfast slot. You approve three and add the fair's opening time to the fourth.
The posts go out at the times you set for each channel, and each comes back with its link. While the team is setting up the gazebo at the fair, Maggie is already planning posts about the autumn schedule, and Search Console in cmo.so shows which show pages people are finding.
A marketing assistant who keeps up with your schedule
Each of those problems has an answer, and you still decide what goes out under your station's name.
Show pages that people can find
Posts about your programmes, presenters, guests and the topics you covered, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotLaunches and schedule changes, announced
New shows, presenter changes and seasonal schedules are written up and queued ahead, so listeners and viewers hear about them before the first episode.
Planned aheadOutside broadcasts and events on Google
Google Business posts with events for outside broadcasts, open days and live shows, and buttons that send people straight to your listen-live page or website.
Google BusinessSomething for your sponsors to see
LinkedIn posts for local businesses about sponsorship and partnerships, and posts that thank the sponsors you already have. Your sales team has an active presence to point to.
Sponsor postsOne show, every channel
One idea becomes a post for each channel in its own style: Facebook and Instagram for listeners (in beta), YouTube and TikTok for clips (in beta) and LinkedIn for sponsors and partners.
Every channelVolunteers and producers can help
Add producers or volunteers in Me → Team with presets such as editor or manager. By default nothing goes out until someone approves it, and any channel can be paused.
Team approvalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your station's website to a full schedule of posts in four steps
Enter your website
Maggie reads it and drafts your station's brand profile in minutes.
Check your profile
Correct your shows, presenters and coverage area, and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways broadcasters try to grow their audience online, and where each one runs out.
…let presenters post from their own accounts?
Presenters' posts reach their own followers and stop when they leave or go on holiday. Posts on the station's own website and channels build an audience that stays with the station.
…rely on on-air trails?
Trails reach people who are already listening or watching. Posts on Google, your website and social channels reach the people who haven't tuned in yet.
…pay an agency?
SEO and content agencies often cost around £1,000 a month, which is a lot for a community or independent station. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, find a picture and post it yourself, and it doesn't know your schedule or your presenters. Maggie keeps your brand profile and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for broadcasters: your questions
Still unsure?
What is marketing automation for broadcasters?
It's software that does the repeating marketing work of a station or channel: writing about shows and presenters, announcing schedule changes and events, posting on social channels and publishing on schedule.
With cmo.so, Maggie does this from your station's website, and nothing goes out until you approve it.
How do broadcasters get more listeners and viewers online?
Broadcasters get more listeners and viewers online by giving people something to find between broadcasts: pages about shows and guests, fresh news about the schedule, and regular posts where their audience already spends time.
Maggie writes those posts every week, and Search Console in cmo.so shows which ones bring people to your site and your listen-live page.
How much does cmo.so cost for a radio station or TV channel?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most community stations, and Pro at £45 a month suits a station posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should broadcasters start with?
Most broadcasters start with their own website for show pages and Google Business for the studio and events, plus Facebook, which is in beta and suits local listeners.
YouTube and TikTok are in beta for clips, and LinkedIn reaches sponsors and partners. Each channel has its own posting times and queue.
Can cmo.so post clips from our shows?
It can post videos to YouTube and TikTok, which are in beta, each with a description written for that channel.
Uploaded videos are only used to post them and are deleted within 7 days, so your archive stays with you.
Can it write about live news as it happens?
It's built for planned posts rather than breaking news. Show launches, schedule changes, events and features can be written and queued ahead.
For something urgent, you can edit a draft and approve it straight away, or post it yourself.
Can cmo.so help us find sponsors and advertisers?
It can make you easier to back by keeping your website and LinkedIn active, with posts about sponsorship and the businesses who already support you.
cmo.so doesn't sell airtime or run ads, so your sales team still talks to sponsors directly.
Is it safe to let AI post for our station?
It's safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let one you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Does it write in our station's voice?
It does. Your brand profile records how you talk to your audience, and you choose a voice, post template and picture look per channel.
Maggie learns from your edits, so posts sound more like your station each week.
We run several stations. Can cmo.so handle them all?
It can. If each station has its own website, add them to one account and each gets its own brand profile, channels, schedule and approvals.
Elite at £195 a month is made for many brands and allows 96 posts a day.
Can volunteers help without having full access?
They can. In Me → Team you add people with presets such as editor or manager and choose what each can see or change.
So a volunteer can edit drafts while the station manager approves what goes out.
Let people find your station between broadcasts
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time