Marketing automation for film and TV production companies
You make work that people remember, then go straight into the next shoot and say nothing about it for months. Maggie, your AI CMO, turns your productions, releases and behind-the-scenes moments into posts for LinkedIn, your website, YouTube and Instagram, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why production companies go quiet between projects
Prep, shoot, edit, deliver, then straight into the next one. Your own marketing gets the time left over, which is usually none.
Feast, then famine
While you're shooting, nobody has time to post. When the project wraps and the diary empties, you start pitching from a standing start, with a website that hasn't changed in a year.
You can't talk about the work yet
Embargoes, client sign-off and transmission dates mean the best project of the year can't be mentioned for months. By the time it can, everyone has moved on.
The showreel does all the talking
Brand managers, agency producers and commissioners want to know how you work, not just what it looked like. A reel and a contact form don't show your thinking, your process or your crew.
Work comes from the same few contacts
Most commissions come through people who already know you. When a key producer or brand contact moves on, there's little to make the next person find you.
Your documentary airs next month, and the posts around it are already planned.
It's Monday. Your team is in the edit on a series of brand films, a documentary you made last year finally has a transmission date, and the company's last LinkedIn post was a wrap photo from the spring.
You paste your company website into cmo.so. Maggie reads it and writes your brand profile: your documentaries, branded content and commercials, the broadcasters, brands and agencies you work with, your crew and kit, where you shoot and your thoughtful, story-first voice. You correct one thing: you no longer offer live event filming.
By Tuesday the drafts are waiting, each with a picture in your company's look: a LinkedIn post announcing the transmission date, a blog post on what brands should know before commissioning a documentary-style film, an Instagram post with a behind-the-scenes still from the shoot, and a YouTube post for the trailer your editor cut. You approve three and hold the fourth until the client signs off.
The posts go out at the times you set for each channel, through the weeks before and after transmission, and each comes back with its link. While you're back in the edit, Maggie is already planning posts on your process and crew, and Search Console in cmo.so shows which guides brand managers are reading.
Marketing that keeps rolling while you shoot
Each of those problems has an answer, and you still approve everything that goes out under your company's name.
LinkedIn for the people who commission
Regular posts for brand managers, agency producers and commissioners: project announcements when you're allowed, lessons from the shoot and what makes your approach different.
LinkedInGuides that show how you work
Blog posts on commissioning a brand film, planning a documentary shoot, budgets and timelines explained in words, and what happens in post, written for Google and for AI answers. Published to WordPress, Wix, Webflow or any site through the cmo.so API.
Blog on autopilotTrailers and stills on video channels
Upload a trailer, a cut-down or a behind-the-scenes clip and Maggie writes the post around it for YouTube, Instagram and TikTok (in beta). Uploaded videos are only used to post them and deleted within 7 days.
VideoYour company, not a stock studio
Enter your website and Maggie builds your brand profile: the work you make, who commissions it, your crew and style, competitors and voice. Every post starts from it.
Brand profilePlanned around releases and embargoes
Add your transmission, release or launch dates and Maggie plans posts before and after them, so a project gets its moment instead of one rushed post.
Content calendarNothing out before sign-off
By default nothing goes out until you approve it. Hold a post until the client or broadcaster agrees, edit a line, skip it or pause a channel during a busy shoot.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company website to a steady run of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your genres and services, add the clients you want more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways production companies try to stay visible, and where each one runs out.
…let the showreel speak for itself?
A reel shows what you made, but commissioners also want to see how you think and work. Regular posts and guides fill in the story the reel can't tell.
…hire a PR agency for each release?
PR helps on a big premiere, but it's priced per campaign and stops when the campaign does. Maggie keeps your channels going between releases from £15 a month.
…ask a producer to post between jobs?
Between jobs they're pitching, budgeting and crewing up. Posting is the first thing dropped. Maggie writes the drafts and they only need to approve them.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your projects, your crew or your style. Maggie remembers your company and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for film and TV production companies: your questions
Still unsure?
What is marketing automation for film and TV production companies?
It's software that does the repeating work of marketing a production company: planning topics around your projects, writing LinkedIn, blog and video posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company website, and nothing goes out until you approve it.
How do film and TV production companies get more clients online?
Production companies get more clients online by staying visible to the people who commission: brand managers, agency producers and commissioning editors. That means regular LinkedIn posts, guides on your own website about how you work, and trailers and stills shared when each project can be talked about.
Maggie writes those posts every week from your brand profile, and Search Console in cmo.so shows which guides bring people to your site.
How much does marketing automation cost for a production company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a company posting on LinkedIn, its blog and video channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should film and TV production companies start with?
Most production companies start with LinkedIn, because that's where brand managers, agency producers and commissioners spend time, plus their own blog for guides on how they work.
YouTube, Instagram, Facebook and TikTok are in beta and suit trailers, stills and behind-the-scenes clips. Each channel has its own posting times and queue.
How does it handle embargoes and client sign-off?
Nothing goes out until you approve it, so an embargoed project stays private until you're ready. You can hold a draft, skip it or schedule it for after the release date.
Let cmo.so know which projects can't be named yet, and Maggie can write about your process or the type of work instead.
What kind of posts will Maggie write for a production company?
She writes posts that show your work and how you think: project announcements, behind-the-scenes stories, crew spotlights, guides to commissioning a film and lessons from recent shoots.
She also writes for your video channels when you upload trailers or clips, in each channel's style.
Can we post our trailers and behind-the-scenes clips?
Yes, you can. Upload a video and Maggie writes the post around it for YouTube, Instagram or TikTok, all in beta in cmo.so.
Uploaded videos are only used to post them and are deleted within 7 days, so your footage isn't kept or used for anything else.
Can it help us find crew or announce jobs?
It can write posts announcing that you're crewing up or hiring, for LinkedIn and your other channels. Applications still come to you through your website or email.
cmo.so doesn't connect to recruitment or booking systems.
Is it safe to let AI post for our company?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let one you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
We have a separate brand for commercials. Can cmo.so handle both?
Yes. If each brand has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
So your documentary side and your commercials side can each speak in their own voice.
Can our producers approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So the producer on each project can approve the posts about it.
Keep your name in front of commissioners between shoots
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time