Marketing automation for animation studios
You spend months making other people's ideas move, and your own studio's feed sits still between showreels. Maggie, your AI CMO, turns finished projects and the craft behind them into posts for your website, LinkedIn and video channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
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moonlakespa.com
shop.theteagroup.com
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Why animation studios struggle to keep their marketing going
When a project is in production, every artist is on it. When it ends, you need the next brief, and there's nothing in the pipeline to show for the months of quiet.
Feast, then famine
A long series or a big campaign fills the studio for months. Nobody posts, and when it wraps the enquiries have dried up because nobody has seen you since the last one.
The work is under embargo
You can't show anything until the client launches, and by then the team has moved on. The project that would win your next brief appears once in the showreel, a year later.
Your followers are other animators
Process clips get likes from peers, which is lovely, but the marketing manager or producer who commissions work wants to know about timelines, styles and how you work with clients.
Buyers search before they brief
Brand teams search for an explainer video studio, or ask an AI assistant which studio does 2D character animation. If your site is a reel and a contact form, they can't tell what you're good at.
The embargo lifted on Friday, and by Monday the project story is waiting for you.
Your studio has just delivered a two-minute character explainer for a healthcare app. The client launched it on Friday, the embargo is over, and the team is already storyboarding the next job.
You enter your website into cmo.so. Maggie reads it and writes your brand profile: the 2D character and motion design work you do, the brands, agencies and producers who commission you, your process from script to final render, competitors and the warm, slightly playful voice of your studio. You correct one thing: you also do stop motion, which isn't on the website yet.
By Tuesday the drafts are waiting: a blog post on how the explainer went from a one-page script to an animatic in a fortnight, a LinkedIn post for marketing teams on what to prepare before briefing a studio, an Instagram post about your character turnarounds and a YouTube description for the finished film. You approve three and add a line about the composer to the fourth.
The posts go out at the times you set for each channel, and each comes back with its link. While the team is deep in the next storyboard, Maggie is planning posts about your stop-motion work, and Search Console in cmo.so shows which project stories brand teams are finding.
A marketing assistant who keeps your studio visible while you animate
Each of those problems has an answer, and you still decide what goes out under your studio's name.
Every finished project becomes a story
Project write-ups on the brief, the style and how you solved it, written for Google and for AI answers. Published to your WordPress, Webflow, Wix or Shopify site, or any site through the cmo.so API.
Project storiesPosts between the big jobs
Process posts, style explainers and studio news keep going out during long productions, so enquiries don't stop while your team is busy.
Steady scheduleWritten for the people who commission
Guides for marketing managers and producers on briefing, timelines, styles and revisions. Posts that answer their questions, not only show off the craft.
Client guidesVideo channels as well as words
Post your clips to YouTube and TikTok (in beta), each with its own description. Instagram and Facebook are in beta for stills, and LinkedIn reaches brand and agency teams.
Every channelPictures in your studio's look
Each post comes with a picture in your studio's look, chosen per channel, and you see every picture before you approve the post.
Picture looksReady for the embargo date
Draft a project story while the work is still under wraps, keep it unapproved, and approve it the day the client launches. Nothing goes out until you say so.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your studio's website to a steady stream of posts in four steps
Enter your website
Maggie reads it and drafts your studio's brand profile in minutes.
Check your profile
Add the styles you work in, the clients you want more of and anything that's still under embargo.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways animation studios try to win work, and where each one runs out.
…update the showreel once a year?
A reel shows the best moments, but it doesn't explain how you work or answer what a buyer searches for. Regular posts keep the studio visible all year and send people to the reel.
…rely on festivals, awards and word of mouth?
They matter for reputation, but they come round slowly and mostly reach other animators. Posts on your own site and LinkedIn reach the brand and agency teams who commission work.
…hire a marketing person?
A full-time marketing hire in the UK costs around £3,000 a month before tools, which is another artist's salary for many studios. Maggie starts from your website and costs from £15 a month.
…write it with ChatGPT?
You still brief it, check it, choose the frames and post it yourself, and it forgets your studio's voice between chats. Maggie keeps your brand profile and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for animation studios: your questions
Still unsure?
What is marketing automation for animation studios?
It's software that does the repeating marketing work of a studio: turning projects into stories, writing process and client guides, preparing posts for video and social channels and publishing on schedule.
With cmo.so, Maggie does this from your studio's website, and nothing goes out until you approve it.
How do animation studios get more clients online?
Animation studios get more clients online by showing finished work with the story behind it and answering the questions commissioners search for: styles, timelines, how briefing and revisions work.
Maggie writes those posts every week for your website, LinkedIn and video channels, and Search Console in cmo.so shows which ones bring people to your site.
How much does cmo.so cost for an animation studio?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a studio posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should animation studios start with?
Most studios start with their own blog for project stories and client guides, plus LinkedIn, where brand managers, agency producers and commissioners look for partners.
YouTube and TikTok are in beta for clips, and Instagram and Facebook are in beta for stills. Each channel has its own posting times and queue.
Can cmo.so post our animation clips?
It can post videos to YouTube and TikTok, which are in beta, with a description written for each channel.
Uploaded videos are only used to post them and are deleted within 7 days, so your master files stay with you.
What about work that's still under embargo?
You can keep a draft unapproved until the launch date, and nothing goes out until you approve it. Your brand profile can also note which clients or projects must never be named.
Many studios write the project story while the work is fresh and approve it the day the client goes public.
Will the AI pictures look like our style?
They are made in a picture look chosen per channel, based on your studio's brand profile, so they match your studio rather than a stock style.
You see every picture before you approve a post, and you can edit or skip any draft whose picture isn't right.
Is it safe to let AI post for our studio?
It's safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let one you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can it write for brand clients and for producers?
It can. You choose a voice, post template and picture look per channel, so LinkedIn posts can speak to brand and agency teams while the blog carries deeper process stories for producers.
Maggie learns from your edits, so each audience gets posts closer to how you talk to them.
Can cmo.so help with festival and awards news?
It can write posts when a film is selected, shortlisted or screened, and plan posts around the festivals you attend.
You tell it the facts and check them before approving, so every name and date is right.
Does cmo.so send pitches or run ads?
No, cmo.so doesn't send pitches, run ads or send email newsletters. Maggie writes and publishes posts to your website and connected channels.
Many studios link those posts from their own pitch emails as proof of recent work.
Can our producers and directors approve posts?
They can. In Me → Team you add people with presets such as editor or manager, so a director can approve the project story for their film.
If you run separate websites for different studios or labels, each gets its own brand profile, channels, schedule and approvals in one account.
Keep the studio visible while the next project is in production
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time