Marketing automation for streaming platforms
People choose a streaming service for the titles they can't find anywhere else, but only if they hear about them. Maggie, your AI CMO, writes your new title posts, what-to-watch guides and video posts every week, and you approve each one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
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Why streaming platforms struggle to keep viewers hearing about new titles
Your small team licenses films, uploads episodes, fixes playback bugs and answers subscribers. The posts about what's new come last.
New titles land with no noise
You add a documentary you fought to license, and it sits in the catalogue with a poster and a synopsis. Subscribers who would love it never hear it arrived, and nobody outside your app knows it's there.
The big services own the searches
When someone searches for where to watch a title or what to watch after a series they loved, the answers point to the large services. A niche platform with the exact film they want is easy to miss.
Subscribers drift after the series ends
People join for one title and leave when it finishes. Without regular posts on what else is in your catalogue, the next thing they watch is somewhere else.
Every channel wants a different clip
A trailer for YouTube, a vertical cut for TikTok, a still for Instagram, a licensing note for LinkedIn. Each title needs five versions, and your one marketer has an afternoon.
Six new documentaries arrive on Friday, and their posts are ready before the upload finishes.
It's Monday and six documentaries from a festival you love are arriving on Friday. Your blog last had a post about a title from two months ago, and Instagram has been showing the same poster for a week.
You enter your platform's website into cmo.so. Maggie reads it and writes your brand profile: independent documentaries and world cinema, monthly and annual plans, the filmmaker interviews you film yourselves, the viewers who care about stories the big services skip, and the thoughtful, slightly nerdy way you write about film. You correct one thing: your app is now on smart TVs, not only phones and the web.
By Tuesday the drafts are waiting, each with a picture in your platform's look: a blog post on what to watch this month if you love nature documentaries, a short post for each new title, a TikTok and YouTube post built from a trailer clip you uploaded, and a LinkedIn post inviting filmmakers to submit their work. You approve four from your phone and change the order of the films in the fifth.
The posts go out on Friday and through the weekend at the times you set for each channel, and each comes back with its link. While you're checking subtitles, Maggie is planning next week's posts, and Search Console in cmo.so shows which what-to-watch guides people are finding.
Every title in your catalogue gets its moment
Each problem has an answer, and nothing goes out under your platform's name until you have approved it.
What-to-watch guides on your blog
Guides such as what to watch after a popular series, the best documentaries on a theme or this month's new arrivals, written for Google and for AI answers. Published to WordPress, Shopify, Wix, Webflow or any site through the cmo.so API.
Blog on autopilotA post for every new title
Add titles to your schedule and Maggie writes a launch post for each one, queued for the day it goes live, with a picture in your platform's look and a link to watch.
Release scheduleTrailer clips for video channels
Upload a trailer or clip you have the rights to, and it can become a post for YouTube, TikTok, Instagram and Facebook, all in beta. Uploaded videos are only used to post them and are deleted within 7 days.
Video postsA brand profile built from your site
Maggie reads your website and writes what you stream, who watches it, what sets you apart from the large services, your competitors and your voice. Every post and picture starts from it.
Brand profileLinkedIn for filmmakers and partners
Posts for filmmakers, distributors, festivals and brand partners on what you license, how creators get paid and what your audience loves, so the next good film comes to you first.
LinkedInApprove from your phone
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel while a title's release date moves.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your platform's website to a full release calendar in four steps
Enter your website
Maggie reads it and drafts your platform's brand profile in minutes.
Check your profile
Correct your genres and plans, add the titles coming soon and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways streaming services try to bring in viewers, and where each one runs out.
…rely on paid social ads?
Ads can bring sign-ups, but they stop the moment the budget does, and they rarely tell people about the rest of your catalogue. Regular posts keep every title visible without paying per view.
…wait for press coverage?
A review in the right magazine helps, but it covers one title once. The other films you add each month still need someone to tell viewers they're there.
…let filmmakers promote their own titles?
Some will, and it helps, but they post about their film, not your platform. Maggie writes posts that send their fans to everything else you stream.
…hire a social media manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools. Maggie writes and publishes every week from £15 a month, and you stay in charge of every post.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for streaming platforms: your questions
Still unsure?
What is marketing automation for streaming platforms?
It's software that handles the repeating work of marketing a streaming service: planning posts around your release calendar, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does this from your platform's website and brand profile, and nothing goes out until you approve it.
How do streaming platforms get more subscribers online?
Streaming platforms get more subscribers online by making sure people hear about the titles only they have: a post for every new release, guides that answer what-to-watch searches and short clips on video channels.
Maggie writes those posts every week, queues them for each title's release day, and Search Console in cmo.so shows which guides bring people to your site.
How much does marketing automation cost for a streaming platform?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a platform posting new titles on several channels.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should streaming platforms start with?
Most streaming services start with their own blog for what-to-watch guides plus YouTube and TikTok for trailer clips, because that's where viewers decide what to watch next. YouTube, TikTok, Instagram and Facebook are in beta.
LinkedIn suits posts for filmmakers, distributors and partners. Each channel has its own posting times and queue.
Is it safe to let AI post for our platform?
Yes, because nothing goes out until you approve it. Approvals are on by default for every channel, and you can let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can we post trailers and clips?
Yes, you can upload a trailer or clip and turn it into a post for YouTube, TikTok, Instagram and Facebook, which are in beta. Uploaded videos are only used to post them and are deleted within 7 days.
Only upload clips you have the rights to share; licences for some titles may limit where promotional clips can appear.
How does it handle release dates that move?
You can change or pause a post at any time before it goes out. If a title's release moves, edit the post's date or skip it and approve a new one.
You can also pause a whole channel while a launch is uncertain, and the rest of your schedule keeps going.
Can cmo.so help viewers find older titles in our catalogue?
Yes, that's one of the most useful things it does. Maggie writes themed guides, anniversaries and if-you-liked-this posts that bring older titles back to the front.
Every guide links to where people can watch, so a reader who finds one article can start watching straight away.
Will posts give away spoilers?
They shouldn't, and you can make sure of it. Add a no-spoilers rule to your brand profile, and Maggie writes about the premise, the cast or crew and the mood rather than the ending.
You approve every post before it goes out, so you can cut anything that gives too much away.
Does it work for music or live streaming services?
Yes. The same approach works for a music, podcast or live streaming service: posts for new releases, guides to what to listen to or watch, and clips on video channels.
Maggie builds the brand profile from your website, so the posts match what you actually stream.
Does cmo.so run our ads or send our newsletter?
Those are outside what cmo.so does. Maggie writes and publishes blog and social posts; she doesn't run ads or send email newsletters.
Many platforms use the posts and guides she writes as material for their own newsletter or ads.
Can our programming and marketing teams both approve posts?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your programming lead can check title posts while your marketing lead looks after the social channels.
Give your next title the launch it deserves
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time