Marketing automation for subscription businesses
Every month brings a new box to reveal, a dispatch date to hit and subscribers to keep excited. Maggie, your AI CMO, writes your reveal posts, gifting campaigns and how-to guides for your shop and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why subscription businesses struggle to keep their marketing going
Sourcing, packing and dispatch run on a monthly clock that never stops. The posts that win the next subscriber get squeezed in between.
Every month is a launch
A new box, a new roast, a new book of the month. Each one deserves a teaser, a reveal and a how-to-use post, and by the time dispatch day is done, next month's sourcing has already started.
Gifting peaks come round fast
Christmas, Mother's Day, Father's Day and birthdays are when gift subscriptions sell. The posts need to be out weeks before, exactly when you're busiest packing the current month's boxes.
New subscribers are costly to find
Discount codes and paid social bring sign-ups, but at a cost that eats into the first few months of every subscription. Posts people find through search keep working without a fresh budget each month.
Subscribers drift when they stop hearing from you
If the only time a subscriber thinks about you is when the payment leaves their account, it's easy to cancel. Posts that show what's coming, and how to get the most from each box, give them reasons to stay.
Next month's box is sourced, and its reveal posts are already drafted.
It's Monday. This month's coffee boxes went out on Friday, next month's single-origin beans arrive on Thursday, and gift subscriptions for Father's Day need to be on sale in three weeks.
You paste your shop's website into cmo.so. Maggie reads it and writes your brand profile: your monthly coffee subscription, gift options, the roasters you work with, who subscribes, the other subscriptions you're compared with and the friendly, curious way you talk about coffee. You correct one thing: you've stopped offering a fortnightly plan.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on brewing next month's beans in a cafetière and a pour-over, an Instagram teaser for the new box, a Facebook post about Father's Day gift subscriptions with a link to your gift page, and a LinkedIn post for companies thinking about coffee subscriptions for their offices. You approve three from your phone and add a tasting note to the fourth.
The posts go out at the times you set for each channel, from the teaser to the reveal and on to the gifting push, and each comes back with its link. While you're packing boxes, Maggie is already planning posts for the summer roast, and Search Console in cmo.so shows which brewing guides people are finding.
A marketing team that runs on your monthly cycle
Each of those problems has an answer, and you still decide what goes out under your brand's name.
Teasers, reveals and how-to posts
Every box gets its own run of posts: a teaser before dispatch, a reveal once boxes land and a guide to getting the most from what's inside. Each channel has its own queue, so the cycle runs every month.
Monthly cycleGift subscriptions, ahead of every peak
Christmas, Mother's Day, Father's Day, Valentine's Day and birthdays. Gifting posts are written and queued weeks ahead, so they're out while people are still choosing a present.
Seasonal scheduleGuides that bring in subscribers
Posts on brewing, styling, reading, caring for or using what you send, written for Google and for AI answers. Published to your Shopify, WordPress or WooCommerce, Wix or Webflow shop, or any site through the cmo.so API.
Blog on autopilotYour brand, not a generic box
Enter your website and Maggie builds your brand profile: what's in your boxes, who subscribes, your makers and suppliers, competitors and voice. Every post and picture starts from it.
Brand profileUnboxings on every channel
One idea becomes a post for each channel in its own style: Instagram, TikTok and Facebook for unboxings and reveals (in beta), LinkedIn for companies buying subscriptions as staff or client gifts.
Every channelApprove between dispatch days
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel if a box sells out.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your shop's website to a month of posts in four steps
Enter your website
Maggie reads your shop and drafts your subscription brand's profile in minutes.
Check your profile
Correct your plans and gift options, add your dispatch dates and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways subscription businesses grow, and where each one runs out.
…keep buying sign-ups with discount codes?
First-box discounts bring people in, but many leave once the discount ends, and every new subscriber costs more. Guides and posts people find on their own bring subscribers who chose you for what you send.
…rely on influencer unboxings?
A good unboxing can bring a rush of sign-ups, but it costs boxes or fees, and it's over in a week. Your own posts keep showing what's inside every month.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, which is the margin on a lot of boxes. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it every month, check it, make the picture and post it yourself, and it doesn't know what's in this month's box. Maggie remembers your brand and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for subscription businesses: your questions
Still unsure?
What is marketing automation for subscription businesses?
It's software that does the repeating work of marketing a subscription: planning posts around each month's box and gifting peaks, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your shop's website, and nothing goes out until you approve it.
How do subscription businesses get more subscribers online?
Subscription businesses get more subscribers online by showing people what they would receive and why it's worth it: helpful guides on their own shop that people find through search, regular reveal posts on social channels and gift campaigns ahead of each peak.
Maggie writes those posts every month and queues them around your dispatch dates, and Search Console in cmo.so shows which guides bring people to your shop.
How much does marketing automation cost for a subscription business?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing brand posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should subscription businesses start with?
Most start with their own shop's blog, because guides on using what's in the box keep bringing people in, plus Instagram (in beta) for teasers and reveals.
TikTok and Facebook are also in beta and suit unboxings, and LinkedIn reaches companies buying subscriptions as gifts for staff or clients. Each channel has its own posting times and queue.
Is it safe to let AI post for my subscription brand?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can it keep a reveal secret until dispatch day?
It can, because each post goes out at the time you set. Approve the reveal post in advance and schedule it for after boxes land, with teasers before that.
You can also skip or move a post if a delivery is delayed.
Does cmo.so send emails to my subscribers?
No, cmo.so doesn't send email newsletters or messages to subscribers. Maggie writes and publishes posts for your website and social channels.
Many subscription brands link to those posts from their own emails, so a brewing guide or reveal post does double duty.
Will cmo.so change my plans, prices or stock?
No, cmo.so never changes your subscription plans, prices or stock; Maggie writes and publishes posts and leaves your shop settings alone.
She can link posts to your plan and gift pages, so a guide or reveal post can send readers straight to subscribe.
Can it help reduce cancellations?
It can give subscribers more reasons to stay, though it doesn't manage cancellations or billing. Maggie writes posts on getting the most from each box, behind-the-scenes stories about your makers and previews of what's coming.
Subscribers who see those posts on your blog and social channels have more to look forward to each month.
What kind of posts will Maggie write for a gift subscription?
She writes gift guides for each occasion, posts on who a subscription suits, how gifting works and when to order for it to arrive in time, using the details on your gift pages.
They're queued weeks before each peak, so they're out while people are still deciding.
We run more than one subscription. Can cmo.so handle them?
Yes. If each subscription has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one shop, Maggie can write posts for each subscription's audience from the same brand profile.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So whoever curates each box can check its reveal posts while you look after the gifting campaigns.
Have next month's reveal ready before the boxes are packed
Enter your shop's website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time