Marketing automation for digital product sellers
You made the planner, the template pack or the preset collection once, and now it needs to be found every day. Maggie, your AI CMO, writes how-to posts, launch posts and seasonal guides for your blog and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why digital product sellers struggle to keep their marketing going
A download never runs out of stock, so the only limit on sales is how many people find it. That depends on posting, and posting is the bit that gets dropped.
You're the maker and the whole marketing team
Designing the next template pack, answering “the download link didn't work” emails and fixing a file for a buyer leaves no time for the blog, let alone three social channels.
Marketplace shops are crowded
On the big marketplaces your printable sits in search results next to hundreds of near copies, and the platform decides who gets seen. Your own website is the one place you set the rules.
Buyers don't know what it does for them
A thumbnail of a spreadsheet template doesn't show someone how it will sort out their budget or their wedding plans. Without how-to posts and examples, browsers don't become buyers.
Your launches peak and then fade
A new bundle gets a burst of posts in its first week, then nothing. The New Year planner season, back to school and Black Friday come round and catch you without posts again.
The New Year planner launches next week, and the posts are already queued.
It's Monday in early December. Your new digital planner and a matching budget template are finished, the product pages are live on your Shopify shop, and you have told no one except your partner.
You paste your shop's website into cmo.so. Maggie reads it and writes your brand profile: printable and tablet planners, budget and meal-planning templates, the busy parents and students who buy them, the calm, encouraging way you write, and the bigger marketplace sellers you compete with. You correct one thing: you no longer sell the physical printed version.
By Tuesday the drafts are waiting, each with a picture in your shop's look: a blog post on setting up a digital planner for the new year in twenty minutes, a how-to on using the budget template for January bills, an Instagram post showing a week's spread, and a TikTok caption for a quick screen-recorded flip-through. You change one example to a student timetable and approve the rest from your phone.
The posts go out at the times you set for each channel and each comes back with its link. While you're designing the spring sticker pack, Maggie is already planning posts for back to school, and Search Console in cmo.so shows which how-to posts bring people to your product pages.
A marketing assistant for products that never sell out
Each of those problems has an answer, and you still decide what goes out under your shop's name.
How-to posts that sell the download
Posts on how to use your templates, presets or patterns, with examples people can picture, written for Google and for AI answers and linked to the product page. Published to your Shopify, WordPress or WooCommerce, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotLaunches that keep going
When you add a new product, Maggie plans a run of posts for it over the following weeks, not just launch day, so it keeps being found after the first burst.
Launch postsPlanned around buying seasons
New Year planning, back to school, wedding season, tax time and Black Friday bundles. Posts are written and queued ahead, so they're out before people start searching.
Seasonal scheduleOne product, every channel
One idea becomes a post for each channel in its own style: Instagram, TikTok and YouTube for flip-throughs and tutorials (in beta), LinkedIn for business templates and tools.
Every channelYour style, not a marketplace listing
Enter your website and Maggie builds your brand profile: what you make, who buys it, what sets your files apart, competitors and voice. Every post and picture starts from it.
Brand profileApprove between designs
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or let a channel you trust run on autopilot.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your shop's website to a steady flow of posts in four steps
Enter your website
Maggie reads it and drafts your shop's brand profile in minutes.
Check your profile
Correct your product range, add the buyers and seasons that matter and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways digital product sellers try to get found, and where each one runs out.
…rely on marketplace search?
Marketplaces bring buyers, but they take fees, set the rules and show your product next to near copies. Posts on your own website bring people who buy from you directly.
…post on social media when you finish a product?
That gives each launch one good week. The rest of the year your products sit quietly. Maggie keeps posting about your whole range, not just the newest file.
…pay a freelancer or agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of template sales for a one-person shop. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your products or your buyers. Maggie remembers your shop and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for digital product sellers: your questions
Still unsure?
What is marketing automation for digital product sellers?
It's software that does the repeating work of marketing downloadable products such as templates, planners, presets, fonts or patterns: planning topics, writing blog and social posts, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your shop's website, and nothing goes out until you approve it.
How do digital product sellers get more customers online?
Digital product sellers get more customers online by showing people what a product does for them: how-to posts and examples on their own website, regular social posts that show the product in use, and posts ready before each buying season.
Maggie writes those posts every week and links them to your product pages, and Search Console in cmo.so shows which ones bring buyers to your shop.
How much does marketing automation cost for a digital product seller?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most one-person shops, and Pro at £45 a month suits a growing shop posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should digital product sellers start with?
Most digital product sellers start with their own blog, because how-to posts keep bringing people from search long after they're published, plus one visual channel where buyers can see the product in use.
Instagram, TikTok and YouTube are in beta and suit flip-throughs and tutorials, and LinkedIn suits business templates and tools. Each channel has its own posting times and queue.
I sell on a marketplace. Can cmo.so still help?
It helps most when you also have your own website, because cmo.so publishes blog posts to WordPress, Shopify, Wix, Webflow or any site through the cmo.so API, not to marketplace shops.
Your social posts can still link to any shop you like, so you can send people to your own site or your marketplace listing.
What do the pictures for my products look like?
Pictures are made in your shop's look for every post. Maggie picks a picture look per channel, and you see every picture with its post before you approve it.
For a flip-through or tutorial, you can upload your own short screen recording and post it to the video channels. Uploaded videos are only used to post them and deleted within 7 days.
Will cmo.so change my prices or product files?
No, cmo.so never touches your products, prices, files or stock. Maggie writes and publishes posts, and she can link each one to the right product page.
Run your sales and bundles as you do now; Maggie writes the posts that tell people about them.
Does it send launch emails to my list?
No, cmo.so doesn't send email newsletters. Maggie writes and publishes blog and social posts, so keep using your email tool for your list.
Many sellers link to a new blog post from their email, so the two work well side by side.
Is it safe to let AI post for my shop?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
I have two shops for different products. Can cmo.so handle both?
It can. Add each shop's website to one account and each gets its own brand profile, channels, schedule and approvals, so planner posts never end up on your font shop's channels.
Each website has its own plan, so you can start one on the free plan and the other on Air.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Let every product keep being found
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time