Marketing automation for makers and craft businesses
People buy handmade because they love the person and the process behind it, and they can only love what they get to see. Maggie, your AI CMO, writes your studio stories, gift guides and workshop posts for your own shop and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why makers and craft businesses struggle to keep their marketing going
You're the designer, the maker, the photographer, the packer and the person at the market stall. The marketing is the job that gets done last, if at all.
Making time or posting time
Every hour writing captions is an hour away from the wheel, the bench or the loom. So posts stop when orders pick up, which is exactly when people are looking.
The marketplace owns your buyers
Online marketplaces bring sales, but they take fees, set the rules and show your work next to thousands of others. A buyer who finds your own shop is yours to keep.
Craft fairs end on Sunday
People love your stall, take a card and mean to order later. Without regular posts to remind them, most never find you again.
The story is the product
How the glaze was mixed, where the wool came from, why each piece is slightly different. It's why handmade costs more, and it rarely makes it from your head onto your website.
Christmas fair season is coming, and your gift guide is already written.
It's late October. You have three Christmas markets booked, a kiln full of mugs and a new range of hanging decorations, and your shop's blog last changed in the summer.
You paste your shop's website into cmo.so. Maggie reads it and writes your brand profile: hand-thrown stoneware, your speckled glazes, small batches from a garden studio, the beginners' throwing workshops you run, the shops that stock your work, and the warm, unhurried way you write. You correct one thing: you now post orders on Tuesdays and Fridays only.
By Tuesday the drafts are waiting, each with a picture in your look: a gift guide to handmade presents under a set price, an Instagram post showing a mug from wet clay to final glaze, a Google Business post for your December workshop with a Book button and a blog post on caring for handmade ceramics. You approve three between firings and add your last posting date for Christmas to the fourth.
The posts go out at the times you set for each channel, spread through November and December, and each comes back with its link. Search Console in cmo.so shows which posts bring people to your shop.
A marketing assistant who tells the story behind every piece
Each of those problems has an answer, and you still decide what goes out under your name.
Stories and guides on your own shop
Posts on how pieces are made, caring for handmade work, gift ideas and new collections, written for Google and for AI answers. Published to your Shopify, WordPress or WooCommerce, Wix or Webflow shop, or any site through the cmo.so API.
Blog on autopilotPlanned around your making year
Christmas, Mother's Day, craft fairs, open studios and new collection launches. Posts are written and queued ahead, so they keep going out while you're at the bench.
Seasonal scheduleWorkshops people can find
Google Business posts keep your studio visible to people nearby, with events for workshops and open days and a Book button that takes them to your booking page.
Google BusinessYour hand, your voice
Enter your website and Maggie builds your brand profile: what you make, materials, process, who buys from you, what sets you apart, similar makers and voice. Every post and picture starts from it.
Brand profileOne new piece, every channel
One idea becomes a post for each channel in its own style: Instagram, Facebook and TikTok for buyers (in beta), LinkedIn for shops, galleries and companies looking for handmade gifts.
Every channelApprove with clay on your hands
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, or pause a channel when a batch sells out.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your shop to a steady stream of posts in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Add your materials, fairs and workshop dates, and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways makers try to sell more, and where each one runs out.
…sell only on a marketplace?
Marketplaces bring buyers, but they take fees and put your work next to thousands of similar listings. Posts on your own shop and channels build buyers who come back to you.
…rely on craft fairs and markets?
Fairs are wonderful for meeting people, but they're a few days a year. Regular posts keep those people in touch until they're ready to order.
…post on Instagram when you have time?
There's never time in the run-up to Christmas, and that's when posting matters most. Maggie writes ahead and keeps your schedule full, from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your materials, your process or your voice. Maggie remembers your work and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for makers and craft businesses: your questions
Still unsure?
What is marketing automation for makers and craft businesses?
It's software that does the repeating work of marketing handmade work: planning posts around your making year, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your shop's website, and nothing goes out until you approve it.
How do makers and craft businesses get more customers online?
Makers get more customers online by showing the work and the person behind it, regularly: stories and gift guides on their own shop, posts on the channels where buyers look for ideas, and a Google Business profile for workshops and studio visits.
Maggie writes those posts every week and queues them ahead of Christmas and craft fairs, and Search Console shows which ones bring people to your shop.
How much does marketing automation cost for a maker?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most makers working alone, and Pro at £45 a month suits a craft business posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should makers start with?
Most makers start with a blog on their own shop for stories and gift guides, plus Instagram (in beta), where many people discover handmade work.
Facebook and TikTok (in beta) suit process videos and local buyers, Google Business helps people find your workshops, and LinkedIn reaches shops and companies buying gifts. Each channel has its own posting times and queue.
Is it safe to let AI write about my handmade work?
It is, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Will it sound like me, not a big brand?
It will get closer to you with every edit. Your brand profile holds your voice, and Maggie learns from the changes you make, so posts sound more like you over time.
You can also choose a voice, post template and picture look for each channel.
I sell on a marketplace. Does cmo.so work with that?
It publishes posts to your own website, not to marketplace listings. cmo.so works with Shopify, WordPress (including WooCommerce), Wix and Webflow, and any other site through the cmo.so API.
Many makers keep their marketplace shop and use posts on their own site and channels to build buyers who come straight to them.
Will cmo.so change my prices or stock?
It won't; cmo.so writes and publishes posts and never changes products, prices or stock in your shop.
Maggie can link posts to the pieces and collections in your shop, so a gift guide sends readers straight to something they can buy.
Can I use my own photos and videos?
You can, and photos of your own work are the most convincing pictures you have. Every post also arrives with a picture in your look, which you can keep or swap for one of yours.
Uploaded videos, such as a clip of you at the wheel, are only used to post them and deleted within 7 days.
What kind of posts will Maggie write for a maker?
Posts come from your work and your buyers' questions: how a piece is made from start to finish, how to care for it, gift ideas for different budgets, what's coming in the next collection, and where to find you at the next fair.
She also writes for shops and galleries, such as how to stock your work, and for companies looking for handmade gifts.
Can it promote my workshops?
It can, and early enough to fill them. Maggie writes posts for workshops and classes on your blog and social channels, and Google Business events with a Book button that sends people to your own booking page.
Bookings still come to you the way they do today, because cmo.so doesn't connect to booking systems.
Which websites does it work with?
cmo.so publishes to Shopify, WordPress (including WooCommerce), Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Spend more time making and still be seen every week
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time