Marketing automation for artists and galleries
Collectors buy from artists and galleries they have followed for a while, and keeping them following takes posts you never have time to write. Maggie, your AI CMO, writes about your work, exhibitions and artists for your website, Google Business and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
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Why artists and galleries struggle to keep their marketing going
Making the work, hanging the show and talking to buyers take everything you've got. Writing about it comes last, and often not at all.
The show opens, then goes quiet
You post about the private view, then spend four weeks invigilating and packing sold works. Nobody hears about the show again until it closes, which is when people say they wish they'd known.
Instagram holds all your eggs
Your audience lives on one app whose reach you don't control. Your own website, where people can read about a piece and enquire or buy, gets updated a few times a year.
Writing about your own work is hard
Artist statements, the story behind a series, the technique on a new print. You know it all, but putting it into words every week feels like a second job.
Buyers search and find someone else
People search for original art for their home, a portrait commission or a gallery to visit this weekend. Marketplaces and bigger galleries with fresh pages appear first.
The new exhibition opens in a fortnight, and the posts for all four weeks are ready.
It's Monday at a small gallery. The new exhibition opens in two weeks: landscape paintings and a series of etchings by an artist you've shown before. The private view invitations have gone, but your website still shows the last show.
You paste your gallery's website into cmo.so. Maggie reads it and writes your brand profile: the artists you represent, the kind of work you show, your framing service, the town you're in, the collectors and first-time buyers who visit, and the friendly, knowledgeable way you talk about art without jargon. You correct one thing: you no longer take open submissions.
By Tuesday the drafts are waiting, each with a picture in your gallery's look: a blog post introducing the artist and how the etchings are made, a Google Business event for the private view with a button to your website, an Instagram post showing one painting in progress and a LinkedIn post for interior designers and offices who buy art for their spaces. You approve three and add a line about edition sizes to the fourth.
The posts go out at the times you set for each channel, spread through the run of the show, and each comes back with its link. While you're hanging, Maggie is already planning posts for the Christmas small works show, and Search Console in cmo.so shows which artist pages people are finding.
A marketing assistant who keeps your work in front of collectors
Each of those problems has an answer, and you still decide what goes out under your name.
The story behind the work
Blog posts on a new series, an artist's process, how a print is made, caring for a painting or buying your first original, written for Google and for AI answers. Published to your WordPress or WooCommerce, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotEvery week of the show
Private views, artist talks, last chances and Christmas small works. Posts are planned for the whole run and queued ahead, so the show keeps being talked about after opening night.
Exhibition scheduleFound by people looking for art nearby
Regular Google Business posts keep your gallery or studio visible in local search, with events for openings and open studios, offers on framing, and buttons that take people to your website.
Google BusinessYour eye, your words
Enter your website and Maggie builds your brand profile: the work you make or show, who buys it, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileOne piece, every channel
One idea becomes a post for each channel in its own style: Instagram, Facebook and YouTube for collectors and followers (in beta), LinkedIn for interior designers, architects and businesses buying art.
Every channelApprove from the studio
By default nothing goes out until you approve it. Review drafts in the iPhone app or at app.cmo.so with paint on your hands, edit a line, skip a post, or pause a channel during an install.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Correct your artists, mediums and upcoming shows, then choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways artists and galleries try to reach buyers, and where each one runs out.
…post on Instagram and leave it there?
Instagram is good for being seen, but posts disappear in a day and you don't own the audience. Posts on your own website keep working in search and point buyers to work they can enquire about.
…sell through online art marketplaces?
They bring buyers but take a commission and put your work next to thousands of others. Your own website and Google Business profile build a following that comes back to you.
…pay a PR or marketing agency?
Agencies often cost around £1,000 a month, which is a lot of frames for a small gallery or studio. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your artists or how you talk about the work. Maggie remembers your gallery and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for artists and galleries: your questions
Still unsure?
What is marketing automation for artists and galleries?
It's software that does the repeating work of marketing an artist or gallery: planning posts around new work and exhibitions, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do artists and galleries get more buyers online?
Artists and galleries get more buyers online by being found and followed over time: a website that tells the story of each body of work, an active Google Business profile, and regular posts that keep collectors coming back.
Maggie writes those posts every week, plans them around your shows and new work, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for an artist or gallery?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most artists and small galleries, and Pro at £45 a month suits a gallery posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should artists and galleries start with?
Most start with their own website for the stories behind the work, Instagram for followers and Google Business if people can visit a gallery or studio.
Instagram, Facebook and YouTube are in beta, and LinkedIn reaches interior designers, architects and businesses that buy art. Each channel has its own posting times and queue.
Is it safe to let AI write about my art?
It is, because nothing goes out until you approve it. Approvals are on by default, so you read every word about your work before anyone else does.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Will the writing sound like me, not like a press release?
It starts from your own words. Maggie reads your website, artist statement and existing posts to learn how you talk about your work, and she learns from every edit you make.
If a phrase isn't you, change it once and the next drafts get closer.
Can the posts use photos of my actual work?
They can. You can use your own photos of finished pieces and work in progress, and cmo.so pictures are made in your brand's look for posts that need one.
For a painting or print, a real photo of the work is usually the right choice, and you can swap any picture before approving.
Can cmo.so promote an exhibition from opening to close?
It can plan posts for the whole run of a show. Maggie writes the private view announcement, artist introductions, posts about individual works and a last-chance post, and queues them through the weeks the show is open.
Google Business posts can carry the exhibition as an event, with a button to your website.
Will cmo.so change my prices or mark works as sold?
It won't, because cmo.so writes and publishes posts and never changes products, prices or stock in your online shop.
Posts can link to a work's page or your enquiry form, so a reader can find out more or buy straight from you.
Can a gallery run posts for several artists?
Yes. Your brand profile can cover every artist you represent, and topics can be planned around each of them in turn, from new work to upcoming shows.
If an artist has their own website, it can be added to the same account with its own brand profile, channels and approvals.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can my gallery team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So the gallery assistant can prepare the week's posts and the director can approve them.
Keep collectors close between shows
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time