Marketing automation for photographers
You spend the weekend shooting and the week editing, and your own marketing waits until the galleries are delivered. Maggie, your AI CMO, writes your blog, Google Business and social posts ahead of time, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why photographers struggle to keep their marketing going
Your calendar is shoots, culling, editing and client emails. Writing about your own work is the job that never quite gets booked in.
Busy season eats your marketing
From spring to autumn you're at weddings every Saturday and editing every weekday. That's exactly when next year's couples are searching for a photographer and finding someone else's fresh posts.
Great galleries, no story
You deliver a beautiful wedding or family shoot, the client loves it, and it never becomes a blog post about the venue, the light or the day. Your best work stays in a client gallery.
Directories own the enquiry
Listing sites and wedding directories send enquiries, but they charge for a place and line you up next to dozens of others. Someone who finds your own site already likes your style.
“Photographer near me” goes elsewhere
When someone wants headshots this week or a newborn shoot next month, Google shows active Google Business profiles and helpful pages. A profile last updated two summers ago is easy to miss.
Christmas mini sessions are six weeks away, and the posts are already queued.
It's Monday, you've just delivered the last big wedding of the season, and you want to fill your Christmas mini sessions. Your website still talks about summer.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your relaxed documentary wedding style, your family and newborn sessions, the corporate headshots you do for local firms, the venues and parks you know well and the friendly, unfussy way you talk to clients. You correct one thing: you no longer travel abroad for weddings.
By Tuesday the drafts are waiting, each with a picture in your studio's look: a blog post on what to wear for a family photo session in winter, a Google Business offer for the mini sessions with a Book button, an Instagram post about the woodland location you're using, and a LinkedIn post for local businesses about refreshing team headshots before the new year. You approve three from your phone and add a line about the date to the fourth.
The posts go out at the times you set for each channel and each comes back with its link. While you edit the next gallery, Maggie is already planning posts for next year's engaged couples, and Search Console in cmo.so shows which location guides people are finding.
A marketing assistant who works while you shoot and edit
Each of those problems has an answer, and you still decide what goes out under your name.
Venue and location guides on your blog
Posts about the venues you shoot at, the best local spots for portraits, what to wear and how to prepare for a session, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotPlanned around your seasons
Wedding enquiry season, spring and autumn family sessions, Christmas minis, graduation and headshot rushes. Posts are queued well ahead so they keep going out in your busiest months.
Seasonal scheduleFound by people booking locally
Regular Google Business posts keep you visible when people search for a photographer nearby, with offers for mini sessions, events such as a studio open day, and a Book button to your contact page.
Google BusinessYour style, not a stock studio's
Enter your website and Maggie builds your brand profile: what you shoot, who books you, what makes your style different, competitors and voice. Every post and picture starts from it.
Brand profileOne shoot, every channel
One idea becomes a post for each channel in its own style: Instagram and Facebook for couples and families (in beta), LinkedIn for businesses that need headshots, events or product photos.
Every channelApprove between shoots
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel during a wedding weekend.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your portfolio site to a season of posts in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Correct the area you cover, add the kinds of shoots you want more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways photographers try to fill their diary, and where each one runs out.
…pay for directory listings?
They can bring enquiries, but you pay for the place and sit in a long list of photographers competing on price. Posts on your own site and Google Business bring people who chose you for your style.
…post on Instagram after each shoot?
After a twelve-hour wedding and a week of editing, the post rarely happens, and Instagram alone doesn't help people find you on Google. Maggie writes ahead for your blog, Google Business and social channels.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, more than many photographers earn from a mini session day. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your venues or your style. Maggie remembers your business and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for photographers: your questions
Still unsure?
What is marketing automation for photographers?
It's software that does the repeating work of marketing a photography business: planning posts around your seasons, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do photographers get more clients online?
Photographers get more clients online by being easy to find and easy to trust: an active Google Business profile, helpful posts about venues, locations and sessions on their own website, and regular social posts that show their style.
Maggie writes those posts every week and queues them before your busy seasons, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for a photographer?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most solo photographers, and Pro at £45 a month suits a studio posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should photographers start with?
Most photographers start with Google Business, because that's where people searching for a photographer nearby compare options, plus their own blog for venue and location guides.
Instagram and Facebook are in beta and suit couples and families, and LinkedIn reaches businesses that need headshots, events or product photography. Each channel has its own posting times and queue.
Can cmo.so help me get more wedding bookings?
It can help couples find you and get a feel for your work. Maggie writes posts about the venues you know, what your wedding day coverage includes and how to plan photos into the timeline, for your blog, Instagram and Google Business.
She doesn't reply to enquiries or connect to a booking system, so couples still contact you through your website, phone or email.
Will the pictures in posts look like my photography?
The pictures follow your brand's look rather than a generic stock style. Maggie makes a picture for each post and picks a picture look per channel to suit your brand.
You see every picture before a post goes out, and you can edit the post or skip it if a picture isn't right for you.
Can it promote mini sessions and seasonal offers?
It can, and they're a good fit for Google Business. Posts there can carry offers, events and buttons such as Book, so a Christmas or spring mini session post can send people straight to your booking page.
Maggie can queue the posts weeks ahead and spread them across the run-up, and you can pause the channel once the slots are full.
I shoot weddings and corporate work. Can cmo.so handle both?
It can, from one brand profile. Maggie writes for couples on Instagram and your blog, and for marketing managers and business owners on LinkedIn, each in that channel's style.
If your corporate work has its own website, add it as a second website in the same account with its own brand profile, channels, schedule and approvals.
Does it write about my real clients' shoots?
It writes about what you tell it, and you decide what's shared. Maggie can draft posts about a venue, a type of session or a season, and you can add details from a real shoot when your client is happy for you to share them.
Every draft waits for your approval, so nothing about a client goes out without you checking it first.
Is it safe to let AI post for my photography business?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other portfolio site through the cmo.so API.
Each post is reported back with its link once it's live.
Can my second shooter or assistant approve posts too?
They can. In Me → Team you add people and choose what each can see or change, using presets such as editor or manager.
So an assistant can look after social posts while you keep an eye on the blog and Google Business.
Fill next season's diary while you edit this one
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time