Marketing automation for musicians and music businesses
You'd rather be writing, rehearsing or teaching than working out what to post. Maggie, your AI CMO, plans posts around your releases, gigs and bookings for your website and channels, and nothing goes out until you approve it.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why musicians and music businesses struggle to keep posting
Whether you're an artist, a function band, a studio or a music teacher, the music always comes first. The posting comes when there's a spare minute, which there rarely is.
Release day comes and goes
You spend months on a single or EP, then post once on release day and move on. The weeks before and after, when people could be finding it, go quiet.
Gigs need people in the room
Tour dates and local shows sell when people hear about them more than once. A single post a week before the gig rarely fills the venue.
Bookings come from search too
Couples looking for a wedding band, parents looking for piano lessons and bands looking for a studio all search nearby first. A thin website and a quiet Google Business profile lose those bookings.
Every platform wants something different
Instagram wants clips, TikTok wants hooks, YouTube wants longer videos and your website needs words. Keeping all of them going on your own is a job in itself.
The single drops in a month, and the posts around it are already planned.
It's Monday. Your new single comes out in four weeks, you have three hometown shows straight after, and you also teach guitar two evenings a week. Your website still lists last year's tour.
You enter your website into cmo.so. Maggie reads it and writes your brand profile: your sound and influences, the single and the shows, your guitar lessons for adult beginners, the towns you play and teach in, and the dry, friendly way you talk to fans. You correct one thing: you've stopped offering online lessons.
By Tuesday the drafts are waiting, each with a picture in your look: a blog post on the story behind the single, a countdown post for release week, a Google Business update for the lessons with a button to your booking page, and an Instagram post announcing the hometown shows. You approve three, change a lyric quote in the fourth, and upload a short rehearsal clip for the TikTok post.
The posts go out at the times you set for each channel, spread over the month, and each comes back with its link. While you're rehearsing, Maggie is already planning the posts for after the shows, and Search Console in cmo.so shows which pages people find when they search for you.
A marketing assistant who plans around your music
Each of those problems has an answer, and you still decide what goes out under your name.
A campaign for every release
Teasers before, release-day posts and follow-ups after, planned weeks ahead for every single, EP or album, so your music keeps getting heard after the first day.
Release scheduleShows announced more than once
Announcement, reminders and a last call for each gig or tour date, plus Google Business events for local shows with a button to your ticket link.
Gigs and eventsFound by people booking music
Regular Google Business posts and website articles for the lessons, studio sessions, function bookings or instrument repairs people search for nearby.
Google BusinessOne idea, every channel
One idea becomes a post for each channel in its own style. Instagram, Facebook, YouTube and TikTok are in beta, and you can upload your own clips for video posts.
Every channelStories behind the music on your website
Blog posts on how a song was written, your gear, your teaching approach or a studio session, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotSounds like you, not a press release
Enter your website and Maggie builds your brand profile: what you play or offer, who listens or books, what sets you apart and your voice. She learns from every edit you make.
Brand profileYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a month of posts in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Add your next release, upcoming shows or lesson times, and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways musicians and music businesses try to get heard and booked, and where each one runs out.
…post whenever inspiration strikes?
Inspiration tends to strike for the music, not the captions. Posts planned ahead keep going out in release week and on tour, when you have the least time.
…hire a music PR or a social media manager?
A PR campaign or a freelance manager can cost a few hundred pounds a month or more, often just for one release. Maggie keeps your channels going all year from £15 a month.
…leave it to the venue or the label?
Venues promote the night and labels juggle many artists. Your own website and channels are where fans and bookers come back to you, whoever is running the gig.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your sound or your dates. Maggie remembers you and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for musicians and music businesses: your questions
Still unsure?
What is marketing automation for musicians and music businesses?
It's software that does the repeating work of promoting music: planning posts around releases and gigs, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do musicians and music businesses get more fans and customers online?
Musicians and music businesses get more fans and customers online by posting regularly around the moments that matter, such as releases, shows and booking seasons, and by being easy to find when someone searches for lessons, a band or a studio nearby.
Maggie writes and schedules those posts every week for your website and channels, and Search Console in cmo.so shows which pages bring people to you.
How much does marketing automation cost for a musician?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most artists and teachers, and Pro at £45 a month suits a studio, venue or label posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should musicians start with?
Artists usually start with Instagram and TikTok for fans, plus their own website so there's one place with the music, the story and the dates. Instagram, Facebook, YouTube and TikTok are in beta in cmo.so.
Teachers, studios, venues and shops should add Google Business, because that's where local bookings start. Each channel has its own posting times and queue.
Can cmo.so plan posts for a new single or album?
It can. Tell it the release date in your brand profile and Maggie, your AI CMO, plans teasers, release-week posts and follow-ups weeks ahead.
You approve each one, and they go out on schedule while you're busy with the launch.
Can it promote gigs and tour dates?
Yes, it can announce each show more than once, with reminders as the date gets closer. Google Business posts can carry events and a button to your ticket link.
cmo.so doesn't sell tickets or connect to ticketing systems, so sales still happen wherever your tickets are listed.
Can I use my own videos and photos?
Yes. You can upload your own clips for video posts, and pictures are made in your brand's look. Uploaded videos are only used to post them and are deleted within 7 days.
Video channels such as TikTok and YouTube are in beta.
I teach music. Can it help fill my lesson slots?
It can help people find you. Maggie writes posts and articles for parents and adult learners, such as what to expect from a first lesson, and Google Business posts for people searching for lessons nearby.
It doesn't connect to booking systems, so pupils still book through your website, phone or email.
We're a wedding and function band. What would it post?
Posts about your setlist, the venues you've played, how first dances work and what couples should ask a band, for your blog, Instagram and Google Business.
It won't invent reviews or past weddings, so it writes about what's on your website and what you add to your brand profile.
Is it safe to let AI post for my music?
Yes, because nothing goes out until you approve it. Approvals are on by default for every channel, and you can keep them on or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
I run several projects. Can cmo.so handle them all?
Yes. If each project, such as a band, a solo act and a teaching business, has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.
That keeps your fans, pupils and booking clients each hearing in the right voice.
Can my bandmates or manager approve posts?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your manager can run the schedule while the band approves anything that goes out in its name.
Spend your time on the music, not the captions
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time